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All Journal Aktiva: Journal Of Accountancy and Management Journal of Islamic Education Students
Fitriana, Tina Nur
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Economics, Econometrics & Finance Education Social Sciences

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Strategi Usaha melalui Kerjasama dan Promosi untuk meningkatkan Penjualan dan Daya Saing Ikan Cupang di UMKM EA Betta Fish Ridwanulloh, M. Ubaidillah; Fitriana, Tina Nur; Rahmawati, Silfiyana; Putri, Aisyah Azzahro Kurnia
AKTIVA: Journal of Accountancy and Management Vol. 2 No. 2 (2024): Aktiva: Journal Of Accountancy and Management
Publisher : Faculty Of Islamic Economics and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24260/aktiva.v2i2.2761

Abstract

Purpose: This research aims to determine the business strategy implemented by SME EA Betta Fish, which is able to survive in building entrepreneurship in the field of Betta Fish and is even able to win the competition between SMEs.Design/methodology/approach: The research method used is the descriptive qualitative method.Research Findings: The business strategy used is the production of high-quality Betta fish seeds, conventional and online promotions, collaborating with various parties such as Betta fish collectors and the IPB campus to manage the correct and quality fish, and building branding by participating in fish contests.Contribution/Originality/Novelty: Strategies for Winning Betta fish contests in various regions can be used to build the EA Betta Fish MSME entrepreneurial brand. As a result, sales volume increased and reached overseas, and turnover reached tens of millions of rupiah each month. Tujuan Penelitian: Penelitian ini bertujuan untuk mengetahui strategi usaha yang diimplemetasikan UMKM EA Betta Fish yang mampu bertahan dalam membangun wirausaha di bidang ikan cupang dan bahkan mampu memenangkan persaingan antar UMKM. Desain / metodologi / pendekatan: Metode penelitian yang digunakan yaitu metode kualitatif deskriptif. Temuan Penelitian: Strategi usaha yang dilakukan menggunakan Produksi bibit ikan cupang dengan kualitas tinggi, promosi secara konvensional dan online, bekerjasama dengan berbagai pihak seperti penjual pengepul ikan cupang dan pihak kampus IPB untuk mengelola ikan yang benar dan berkualitas, serta membangun branding dengan mengikuti kontestasi ikan cupang.Kontribusi / Orisinalitas / Kebaruan: strategi memenangkan kontestasi ikan cupang di berbagai daerah dapat digunakan membangun branding wirausaha UMKM EA Betta Fish. Hasilnya volume penjualan meningkat dan tembus hingga keluar negeri dan omzet yang diperoleh mencapai puluhan juta rupiah dalam tiap bulannya.
The Transition from Implementing the K-13 Curriculum to the Merdeka Belajar Curriculum in Elementary Schools Ridwanulloh, M. Ubaidillah; Wulandari, Ayu Fransiska; Fitriana, Tina Nur; Muhammad, Agiel; Yusal, Yulianti; Lestari, Fitria
Journal of Islamic Education Students (JIES) Vol. 4 No. 1: May 2024
Publisher : Universitas Islam negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/jies.v4i1.11887

Abstract

his research aims to describe the curriculum management implementation process at the primary school level. The phenomenon of changing times is unavoidable, especially after the COVID-19 pandemic, which has necessitated rapid changes in all aspects of human life, including education. Therefore, there has been a curriculum change in the Republic of Indonesia with the emergence of the "Merdeka Belajar " (Freedom to Learn) Curriculum as an alternative solution to address this phenomenon. The research used a qualitative method with a case study approach. Data sources were obtained through direct observation, documentation, and interviews with the school principal, Grade I, II, IV, and VI class teachers at SDN 01 Gayam Kota Kediri. This study seeks to uncover the curriculum transition process from the K-13 curriculum to the "Merdeka Belajar " curriculum in primary education units. The research findings indicate that the implementation of the "Merdeka Belajar " curriculum management is going well. The process includes planning and preparation through training and workshops, implementing learning based on the "Merdeka Belajar " curriculum, and continuous evaluation of the achievement of learning outcomes (CP). The "Merdeka Belajar " Curriculum Management process is effective and efficient.  
Co-Authors Fitria Lestari Muhammad, Agiel Putri, Aisyah Azzahro Kurnia Rahmawati, Silfiyana Ridwanulloh, M. Ubaidillah Wulandari, Ayu Fransiska Yulianti Yusal, Yulianti