Azhar Solihin, Shofwan
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Peran Koperasi Bagi Anggota Dan Harapan Anggota Terhadap Koperasi Azhar Solihin, Shofwan
Eco-Iqtishodi : Jurnal Ilmiah Ekonomi dan Keuangan Syariah Vol. 4 No. 2 (2023): Eco-Iqtishodi: Jurnal Ilmiah Ekonomi dan Keuangan Syariah
Publisher : Program Studi Ekonomi Syariah Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/ecoiqtishodi.v4i2.3399

Abstract

Cooperatives exist as wheels of the economy that are able to fill every line of the economy, from micro to macro. As we know, Cooperative is a joint effort of a group of people who have the same interests with the aim of improving the welfare of its members. Cooperatives are business entities whose activities are managed by their own members, in Indonesia cooperative business entities are under the auspices of the Ministry of Cooperatives and Micro, Small and Medium Enterprises. Cooperatives as one of the people's economic institutions need to be developed and strengthened in order to foster economic democracy as one of the foundations for creating a prosperous and just society. Members hope that the cooperative can realize the desire regarding the establishment of a business unit for the procurement of raw materials, with this new business unit members can develop members' businesses even better by meeting all existing needs, in that way cooperatives can indirectly promote to the surrounding community or members bakers who have not yet joined the cooperative and can join in order to benefit from the cooperative.
Pengaruh Bauran Ritel Terhadap Kepuasan Anggota Sebagai Pelanggan Azhar Solihin, Shofwan; Nurwinasti, Fitriyani
Koaliansi : Cooperative Journal Vol. 3 No. 1 (2023): Koaliansi : Cooperative Journal
Publisher : Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/koaliansi.v3i1.3795

Abstract

The background to this research begins with the decline in the number of active members making transactions in the KKP-ITB waserda unit with the largest number of active members making transactions of only 27% each year. In 2022, only 210 members will actively transact, or around 14% of the total number of members, namely 1,479 members. The decrease in the number of members making transactions is due to members' needs not being maximally met in the waserda unit. This indicates that members are not satisfied with the retail mix management carried out by the cooperative. This research aims to determine (1) the implementation of the retail mix in the waserda unit, (2) member satisfaction in the waserda unit, (3) the influence of the retail mix on member satisfaction (4) efforts to improve the retail mix in the waserda unit. The variable examined in this research is the retail mix, which consists of location, product, price, promotion, outlet atmosphere and retail service. The analytical method used in this research is multiple linear regression analysis and uses a sample of 94 respondents with a sampling technique using convenience sampling. The research results show that there is a partially positive and significant influence between location, product, promotion, outlet atmosphere and retail service variables on member satisfaction and there is a negative and significant influence between the price variable. And the Adjusted R Square value is 0.630. This means that 63% of member satisfaction is influenced by retail mix variables, and the remaining 37% is influenced by other factors.
Perancangan Jaringan Rantai Pasok Dan Sistem Informasi Pemasaran Pada Program Sistem Ekonomi Jaringan Usaha Koperasi Untuk Kerjasama Usaha Koperasi Azhar Solihin, Shofwan; Ezra, Ezra
Coopetition : Jurnal Ilmiah Manajemen Vol. 15 No. 2 (2024): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v15i2.4399

Abstract

Cooperatives are an opportunity for economic actors to continue to develop with business activities carried out in groups to achieve common goals among fellow cooperative members, so strategic planning in the form of a design for a Government Program, especially in the Cooperative Sector, is a form of consideration and input for developing a resource. The resources owned by cooperatives in Bandung City by providing digital trade, from the Cooperative Business Network Economic System Program, abbreviated as SEJUK, with the aim of creating business cooperation between cooperatives in Bandung City. Information collection and management carried out in the form of interviews, literature studies, design carried out using quantitative research methods, marketing information system design based on Unified Modeling Leangues (UML) and supply chain planning based on Value Stream Mapping (VSM). From the design results, it is clear that supply chain network design and marketing information systems are connected in managing cooperatives to carry out goods procurement and business promotion activities by utilizing marketing information systems to provide digital trade channels for cooperatives participating in the SEJUK Program. so that the impact given by participating in the SEJUK Program needs to be improved and enhanced in the future in providing a forum for cooperatives to carry out business collaboration through the SEJUK Program
Evaluasi Social Media Marketing Pada Instagram Dalam Upaya Meningkatkan Volume Penjualan Produk Silfi Muna’am Maulidiyyah, Neng; Azhar Solihin, Shofwan; Sudewa, Jaka
Coopetition : Jurnal Ilmiah Manajemen Vol. 15 No. 3 (2024): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v15i3.4814

Abstract

Social Media Marketing (SMM) is a marketing strategy that uses social media platforms to achieve business goals, including increasing brand awareness, building relationships with customers, and of course increasing sales volume. The purpose of this research is to find out what efforts Ziebarmart needs to make in order to optimize the implementation of Social Media Marketing on Ziebarmart's Instagram. This research uses a quantitative descriptive approach which aims to evaluate the application of Social Media Marketing on Instagram in an effort to increase sales volume using purposive sampling data collection techniques. Data processing was obtained from interviews, questionnaires, observations and literature studies. The research results show an average expectation (Ȳ) of 3.24 and an average implementation (X̄) of 2.40, which is included in the main priority quadrant, namely indicators of current content (7), Consistent (8), Service adjustments (10 ). So the things that cooperatives need to do to increase Ziebarmart's sales volume include creating up-to-date content, improving the consistency of content uploads, adjusting services, improving interactions, and increasing Word of Mouth.
CAGR Analysis of Micro and Small Industries in West Java Fahreza, Mohammad; Azhar Solihin, Shofwan
Coopetition : Jurnal Ilmiah Manajemen Vol. 16 No. 1 (2025): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v16i1.5128

Abstract

This study analyzes growth trends and projects the development of Micro and Small Industries (MIS) in West Java for the 2023–2027 period. Using historical data from 2017 to 2022, the study identifies the Compound Annual Growth Rate (CAGR) for the number of business units, employment figures, and production value. The results indicate stable growth in the Micro and Small Industry sector, with a CAGR of 2.0% for the number of business units, 2.3% for employment figures, and 3.3% for production value. Based on historical data and projected inflation rates, the findings show a consistent increase in nominal production value, rising from approximately 5,400 billion IDR in 2023 to over 6,200 billion IDR in 2027. However, after adjusting for inflation, the real production value exhibits a flat to slightly declining trend. This indicates that the increase in nominal value is insufficient to counteract the depreciation of monetary value due to inflation. The projection graph illustrates that inflation has a significant impact on real economic outcomes. While there is growth in nominal value, the purchasing power and real profits generated by Micro and Small Industries may not increase significantly. These findings emphasize the importance of considering inflation in economic planning and decision-making, as well as the need for effective policies to control inflation to support sustainable economic growth in the Micro and Small Industry sector.