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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Coopetition : Jurnal Ilmiah Manajemen
Fahreza, Mohammad
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Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh layanan pengiriman makanan terhadap meningkatkan penjualan pengusaha Kuliner Fahreza, Mohammad; Arisena, Adri; Zhafira, Nabila Ayu
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. Spesial Issue 4 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v4iSpesial Issue 4.2745

Abstract

This research was backgrounded by culinary SMEs or Jatinangor culinary entrepreneurs whose sales fell due to Covid-19 in 2020. To suppress the spread of Covid-19, the Government recommends one of them by using digital transactions. This study aims to find out how GoFood's food delivery service has an influence on increasing culinary sales in Jatinangor. What efforts should be made by the GoFood food delivery service application in increasing sales of culinary entrepreneurs in Jatinangor. The methods used are hypothesis testing and case studies by describing each related factor through interviews and literature studies. The object of this study is culinary business actors or culinary SMEs registered in the GoFood Jatinangor application. The data obtained are processed by distributing questionnaires, field interviews and based on t-tests and coefficients of determination. The results showed that GoFood food delivery services had an effect on increasing sales of culinary entrepreneurs or Culinary MSMEs in Jatinangor, so that GoFood food delivery services should minimize or not change the rules for profit sharing costs and carry out promotional programs for new members or restaurants
Examining the Impact of Live Streaming, Affiliate Marketing, and Flash Sale Programs on Purchase Intentions in the TikTok Shop: An Empirical Study Focused on Generation Z Novilia, Fitri; Hendrayati, Heny; Fahreza, Mohammad
Coopetition : Jurnal Ilmiah Manajemen Vol. 15 No. 2 (2024): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v15i2.4398

Abstract

Live streaming has become the latest strategy in marketing products as it provides consumers with a sense of experiencing direct shopping. In live streaming, sellers and buyers can interact directly through real-time video streaming. Marketing strategies involving third-party individuals, known as affiliate marketing, are engaged in marketing activities. Several e-commerce platforms utilize this approach as it brings benefits to all parties involved. Live streaming has become a popular promotional method, especially after the pandemic. Flash sales, with their attractive offers, are highly favored by consumers as they allow them to purchase high-quality products or services at significantly low prices, but within specific time and quantity constraints. The author is interested in understanding the most influential marketing strategies that impact consumer Purchase Intention in e-commerce, particularly on new platforms like TikTok Shop. The research method employed is descriptive statistics based on the results of statistical calculations using SEM-PLS, with primary data obtained from 96 respondents through a questionnaire.
Transformasi Kesehatan Masyarakat Melalui Peningkatan Fasilitas Sanitasi di Kecamatan Tomo: Analisis dan Proyeksi 2024 Hakim, Abdul; Fahreza, Mohammad; Nurpadi, Dady
Coopetition : Jurnal Ilmiah Manajemen Vol. 15 No. 3 (2024): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v15i3.4819

Abstract

Sanitation facilities, especially defecation facilities, play a vital role in reducing the spread of infectious diseases associated with poor sanitation. Tomo District has made various efforts to improve access to sanitation, including the construction of public toilet facilities and health education campaigns. However, there are still challenges in achieving universal sanitation coverage. This study aims to identify the distribution of defecation facility use in Tomo District from 2019 to 2021, measure the level of public health in Tomo District during that period. analyze the relationship between the type of defecation facility and the level of public health. And projecting changes in the use of drinking water sources and disease prevalence. This study uses a quantitative approach with descriptive and inferential analysis to evaluate the relationship between the independent variables (defecation facilities) and the dependent variable (health level). With the projection of data on the use of drinking water sources and the prevalence of infectious diseases until 2024, we can see the expected trend if the assumption of an increase or decrease of 10% each year is met. These results provide an important picture for planning and decision making in efforts to improve public health in Tomo District. The results showed a significant relationship between the use of private latrines and a decrease in the prevalence of infectious diseases such as diarrhea and digestive tract infections
CAGR Analysis of Micro and Small Industries in West Java Fahreza, Mohammad; Azhar Solihin, Shofwan
Coopetition : Jurnal Ilmiah Manajemen Vol. 16 No. 1 (2025): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v16i1.5128

Abstract

This study analyzes growth trends and projects the development of Micro and Small Industries (MIS) in West Java for the 2023–2027 period. Using historical data from 2017 to 2022, the study identifies the Compound Annual Growth Rate (CAGR) for the number of business units, employment figures, and production value. The results indicate stable growth in the Micro and Small Industry sector, with a CAGR of 2.0% for the number of business units, 2.3% for employment figures, and 3.3% for production value. Based on historical data and projected inflation rates, the findings show a consistent increase in nominal production value, rising from approximately 5,400 billion IDR in 2023 to over 6,200 billion IDR in 2027. However, after adjusting for inflation, the real production value exhibits a flat to slightly declining trend. This indicates that the increase in nominal value is insufficient to counteract the depreciation of monetary value due to inflation. The projection graph illustrates that inflation has a significant impact on real economic outcomes. While there is growth in nominal value, the purchasing power and real profits generated by Micro and Small Industries may not increase significantly. These findings emphasize the importance of considering inflation in economic planning and decision-making, as well as the need for effective policies to control inflation to support sustainable economic growth in the Micro and Small Industry sector.
Co-Authors Abdul Hakim Adri Arisena Azhar Solihin, Shofwan Dady Nurpadi Heny Hendrayati Novilia, Fitri Zhafira, Nabila Ayu