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All Journal Coopetition : Jurnal Ilmiah Manajemen
Fahreza, Mohammad
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Economics, Econometrics & Finance Education Social Sciences Other

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Examining the Impact of Live Streaming, Affiliate Marketing, and Flash Sale Programs on Purchase Intentions in the TikTok Shop: An Empirical Study Focused on Generation Z Novilia, Fitri; Hendrayati, Heny; Fahreza, Mohammad
Coopetition : Jurnal Ilmiah Manajemen Vol. 15 No. 2 (2024): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v15i2.4398

Abstract

Live streaming has become the latest strategy in marketing products as it provides consumers with a sense of experiencing direct shopping. In live streaming, sellers and buyers can interact directly through real-time video streaming. Marketing strategies involving third-party individuals, known as affiliate marketing, are engaged in marketing activities. Several e-commerce platforms utilize this approach as it brings benefits to all parties involved. Live streaming has become a popular promotional method, especially after the pandemic. Flash sales, with their attractive offers, are highly favored by consumers as they allow them to purchase high-quality products or services at significantly low prices, but within specific time and quantity constraints. The author is interested in understanding the most influential marketing strategies that impact consumer Purchase Intention in e-commerce, particularly on new platforms like TikTok Shop. The research method employed is descriptive statistics based on the results of statistical calculations using SEM-PLS, with primary data obtained from 96 respondents through a questionnaire.
CAGR Analysis of Micro and Small Industries in West Java Fahreza, Mohammad; Azhar Solihin, Shofwan
Coopetition : Jurnal Ilmiah Manajemen Vol. 16 No. 1 (2025): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v16i1.5128

Abstract

This study analyzes growth trends and projects the development of Micro and Small Industries (MIS) in West Java for the 2023–2027 period. Using historical data from 2017 to 2022, the study identifies the Compound Annual Growth Rate (CAGR) for the number of business units, employment figures, and production value. The results indicate stable growth in the Micro and Small Industry sector, with a CAGR of 2.0% for the number of business units, 2.3% for employment figures, and 3.3% for production value. Based on historical data and projected inflation rates, the findings show a consistent increase in nominal production value, rising from approximately 5,400 billion IDR in 2023 to over 6,200 billion IDR in 2027. However, after adjusting for inflation, the real production value exhibits a flat to slightly declining trend. This indicates that the increase in nominal value is insufficient to counteract the depreciation of monetary value due to inflation. The projection graph illustrates that inflation has a significant impact on real economic outcomes. While there is growth in nominal value, the purchasing power and real profits generated by Micro and Small Industries may not increase significantly. These findings emphasize the importance of considering inflation in economic planning and decision-making, as well as the need for effective policies to control inflation to support sustainable economic growth in the Micro and Small Industry sector.
Socio-Economic Study on Awareness And Readiness of SMEs in Adopting The Green Economy Model in Sumedang Fahreza, Mohammad; Maryam, Siti
Coopetition : Jurnal Ilmiah Manajemen Vol. 16 No. 3 (2025): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/3qkvyx80

Abstract

Indonesia struggles with significant food and plastic waste. Restaurants and cafés in Sumedang Regency (KBLI 56) are major contributors but could spearhead the green economy transition. This study examines the awareness and readiness of food‑service SMEs to adopt green practices by integrating the Technology–Organization–Environment (TOE) framework with Pro‑Environmental Planned Behavior (PEPB). A cross‑sectional survey of owner‑managers was analysed using PLS‑SEM; after confirmatory factor analysis, nineteen indicators remained and the model achieved acceptable fit. Results show that access to green finance (β = 0.852, p < 0.001) and institutional pressure (β = 1.598, p < 0.001) significantly enhance SMEs’ digital capability, whereas environmental knowledge and sustainability attitude have no direct effect. Digital capability strongly drives green‑economy adoption (β = 0.769, p = 0.046) and fully mediates the impact of financial access and institutional pressure on adoption; direct paths from knowledge, attitude or finance to adoption are insignificant. These findings highlight an attitude–behaviour gap and underscore the need to build digital capability through funding and normative pressures. Policy implications include bundling green loans with digital training and establishing gentle regulatory norms to prepare SMEs for sustainable operations. Keywords: green-economy adoption; digital capability; institutional pressure; SMEs (KBLI 56); Sumedang
Co-Authors Azhar Solihin, Shofwan Heny Hendrayati Novilia, Fitri SITI MARYAM