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All Journal Sevanam: Jurnal Pengabdian Masyarakat Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya
Aan Darmawan, I Gusti Ngurah
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Religion Humanities Social Sciences

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Pelatihan Promosi Digital & Foto Produk Menggunakan Smartphone Bagi Tim Kreatif Pojok UMKM Desa Nagasepaha Aan Darmawan, I Gusti Ngurah; Pramiswara, I Gusti Agung Ngurah Agung Yudha; Wasisto, Roni Han
Sevanam: Jurnal Pengabdian Masyarakat Vol 2 No 2 (2023) : September
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/sevanam.v2i2.2787

Abstract

Business actors of micro, small, and medium enterprises (MSME) may use Internet resources to increase sales of their products and services. Internet users, especially social media are growing every year and becoming the targets in promoting digital-based MSME products. For this reason, MSME actors must have insight into digital promotion, including having expertise in creating good and attractive product photos. Good and attractive product photos are one of the keys to attracting potential customers. Nagasepaha Village is one of the villages in Buleleng sub-district, Buleleng regency, Bali Province which has MSME with cultural products such as glass puppet paintings, jewelry and saab (Hindus ceremonial stuff from palm leaves) handicrafts. In order to improve product marketing, a creative team named MSME Corner of Nagasepaha Village was formed to carry out digital-based promotions. The members of the MSME Corner of Nagasepaha Village creative team are young people who are used to using smartphones and their camera features. However, based on the results of the interviews, they did not gain any knowledge about digital promotion and photography techniques using smartphones and supporting equipment in the form of mini photo studio boxes. Therefore, to meet this need, training on digital promotion and photography techniques is carried out in the form of Community Service, both with a workshop of material and hands-on practice. The results of the evaluation carried out were an increase in the skills of the participants to produce good and attractive product photos through photographic techniques and the use of supporting tools such as a mini photo studio box.
MANAJEMEN PRODUKSI PROGRAM SIARAN BERITA LOKAL GATRA BALI DI LPP TVRI BALI Aan Darmawan, I Gusti Ngurah
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 20 No 1 (2025): Widya Duta Sosial Budaya pada Maret 2025
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v20i1.4509

Abstract

This study analyzes the production management of the "Gatra Bali" broadcast program on LPP TVRI Bali in the context of digital television broadcasting. This program is a Balinese-language news show featuring two main segments: current news and cultural and Hindu religious-themed feature stories. The study employs a qualitative descriptive approach using direct observation of the production process both inside and outside the studio, along with in-depth interviews with production team members. The results indicate that the production stages include pre-production (concept planning, research, scriptwriting), production (filming and interviews), and post-production (editing and content finalization). The challenges faced during production involve limited human resources, minimal production budget, and insufficient audience feedback. Strategies implemented to maintain program quality include optimizing existing resources, enhancing the production team's capacity, and strengthening creative concepts in each broadcast. This study applies Systems Theory, which examines the production process through the elements of input, process, output, and feedback. These findings provide significant insights into understanding the dynamics of local television production focused on cultural preservation in the digital broadcasting era
Co-Authors Pramiswara, I Gusti Agung Ngurah Agung Yudha Wasisto, Roni Han