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All Journal Jurnal Penelitian Agama Hindu Sevanam: Jurnal Pengabdian Masyarakat
Pramiswara, I Gusti Agung Ngurah Agung Yudha
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Religion Humanities Education

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Pelatihan Promosi Digital & Foto Produk Menggunakan Smartphone Bagi Tim Kreatif Pojok UMKM Desa Nagasepaha Aan Darmawan, I Gusti Ngurah; Pramiswara, I Gusti Agung Ngurah Agung Yudha; Wasisto, Roni Han
Sevanam: Jurnal Pengabdian Masyarakat Vol 2 No 2 (2023) : September
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/sevanam.v2i2.2787

Abstract

Business actors of micro, small, and medium enterprises (MSME) may use Internet resources to increase sales of their products and services. Internet users, especially social media are growing every year and becoming the targets in promoting digital-based MSME products. For this reason, MSME actors must have insight into digital promotion, including having expertise in creating good and attractive product photos. Good and attractive product photos are one of the keys to attracting potential customers. Nagasepaha Village is one of the villages in Buleleng sub-district, Buleleng regency, Bali Province which has MSME with cultural products such as glass puppet paintings, jewelry and saab (Hindus ceremonial stuff from palm leaves) handicrafts. In order to improve product marketing, a creative team named MSME Corner of Nagasepaha Village was formed to carry out digital-based promotions. The members of the MSME Corner of Nagasepaha Village creative team are young people who are used to using smartphones and their camera features. However, based on the results of the interviews, they did not gain any knowledge about digital promotion and photography techniques using smartphones and supporting equipment in the form of mini photo studio boxes. Therefore, to meet this need, training on digital promotion and photography techniques is carried out in the form of Community Service, both with a workshop of material and hands-on practice. The results of the evaluation carried out were an increase in the skills of the participants to produce good and attractive product photos through photographic techniques and the use of supporting tools such as a mini photo studio box.
Hegemoni Balian Desa dalam Aktivitas Ritual Hindu di Desa Pedawa Mardika, I Putu; Pramiswara, I Gusti Agung Ngurah Agung Yudha; Kantina, Komang Agus Darmayoga
Jurnal Penelitian Agama Hindu Vol 9 No 1 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/jpah.v9i1.3819

Abstract

Balian Desa, a religious ritual leader who is trusted by the Bali Aga community, especially Pedawa Village. The Balian Desa position has vital duties and responsibilities in leading the procession of religious rituals of the Bali Aga community. In the perspective of Sociology, the position of the Balian Desa has the highest authority in terms of religious rituals carried out in Pedawa Village, the Balian Desa has enormous hegemonic power and has a strong influence on the continuity of community life in terms of religious ritual activities.  This study aims to examine the hegemonic power possessed by a Balian Desa in the implementation of religious rituals that affect the community, especially in Pedawa Village. This research uses a qualitative approach with data collection methods in the form of observation, interviews, literature studies, and documentation. The results of this study show that a person who occupies a position as a Balian Desa has a great influence in the form of hegemony on religious ritual activities in Pedawa Village. This can be seen because the Balian Desa is chosen abstractly and through a sacred procession, and can legitimize every religious ritual. In addition, the hegemony of the village balian that influences the community is very strong through ideology, language, and folklore that strengthens people's trust in the Balian Desa figure, which has an impact on the socio-religious implications of the life of the Pedawa Village community. The conclusion of this research is that the Balian Desa has a strong position because it is chosen abstractly in the ritual aspect, in terms of hegemony, the village balian influences the ideology of the community through the form of language, sacred symbols, and beliefs (folklore) which make his position very strong, and this hegemony will have an impact on the socio-religious life of the Pedawa Village community.
Co-Authors Aan Darmawan, I Gusti Ngurah Kantina, Komang Agus Darmayoga Mardika, I Putu Wasisto, Roni Han