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All Journal Jurnal Multidisiplin Madani (MUDIMA) Indonesian Journal of Business Analytics (IJBA) Journal of Finance and Business Digital (JFBD) Asian Journal of Management Analytics
Catacutan, Karen Joy
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Shift to Digital Audit: A Study Investigating the Benefits and Challenges of Digitalization on the Audit Profession Angeles, Earl Jed A. Angeles; Mabazza, Godfrey B. Mabazza; Pascua, Angel Errine Grace B. Pascua; Salta, Krishabelle E. Salta; Santiago, Zedric Joel V. Santiago; Marquez, Jerome Marquez; Catacutan, Karen Joy
Asian Journal of Management Analytics Vol. 2 No. 4 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v2i4.6294

Abstract

This study intends to evaluate the perceived benefits and challenges that these technologies offer in the context of digitalization, to one of the most suitable professions for the particular procedure; the audit profession.  A qualitative study was conducted to gain a better grasp of the implications of digitalization on audit tools in the audit profession. This is accomplished by conducting ten (10) semi-structured interviews with professional auditors, emphasizing interpretation. It has been found that this study backs up some of the conclusions of prior research on the issue of digital auditing. Conclusively, the empirical findings of this study support the assumption that auditors believe digitalization will become even more popular in the future and that it will not result in job losses, as prior studies have suggested.
Digital Marketing and Financial Performance of Business Start-Ups in Tuguegarao City: a Basis for Service Learning Program Catacutan, Karen Joy; Acob, Tisha Marie; Dadap, Johanna Lindsay; Fernandez, Angelina Nicole; Riza Mea, Riza Mea; Moniño, Sara Jane; Noriega, Justyrayra Jerlyn
Journal of Finance and Business Digital Vol. 3 No. 3 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jfbd.v3i3.11421

Abstract

This study assessed the influenced of digital marketing strategies on the financial performance of start-ups in Tuguegarao City, addressing a gap in understanding their influence on profitability. Using a descriptive-quantitative research design, data were collected from 35 start-ups and analyzed through descriptive and inferential statistics, specifically Pearson-R for correlation analysis. Findings revealed no significant relationship between digital marketing strategies, such as affiliate marketing, social media marketing, and financial metrics like gross and net profit margins. The conclusion emphasizes that while digital marketing can improve financial outcomes, start-ups should adopt a more tailored approach. The study proposes the seminar "D.I.G.I.T.A.L." to provide these businesses with a deeper understanding of digital marketing strategies for improved performance.
Exploring the Locally Produced Wine to the Tourism Industry in Abulug, Cagayan, Philippines Bunagan, Jhoanne Rae; Catacutan, Karen Joy; Comonical, Denice Faye; Gamiao, Zhea Charis; Lopez, Christina Ericka; Tolentino, Jean Aidan Pierre
Jurnal Multidisiplin Madani Vol. 3 No. 10 (2023): October, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v3i10.3323

Abstract

This study aimed to explore the contributions, challenges and opportunities of the locally produced wine in Abulug, Cagayan, Philippines. A qualitative research design was used in the study. Results revealed that the Municipality of Abulug had difficulties in promoting the locally produced wine. The study concludes that the findings are more of challenges than contributions to the tourism industry. The researchers recommend to the Local Government of Abulug to conduct feasibility studies, mass production of nipa wine and create design and development of packaging to enhance marketability of the product
Corporate Social Responsibility and Financial Performance of Automotive Companies: A Basis for Corporate Social Responsibility Framework Catacutan, Karen Joy; Austria, Kirsten Dayle; Cusipag, Mark Julius; Marcos, Precious; Ramos, Caryl Kate; Tungpalan, Genielhyne
Indonesian Journal of Business Analytics Vol. 4 No. 5 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i5.11444

Abstract

This study determined the relationship between corporate social responsibility (CSR) activities and the financial performance of automotive companies in Tuguegarao City, Cagayan, using data from 2020-2022. Descriptive statistics, financial metrics analysis, ANOVA, and Chi-Square Pearson tests were employed. Results showed that while environmental and ethical CSR initiatives were emphasized, economic community development was less prioritized. No significant differences were found in CSR activities based on firm profiles, and there was no significant link between CSR activities and financial performance. The study recommends a more balanced CSR approach, with greater emphasis on local economic development and partnerships with community and educational institutions. Due to limitations in sample size and data variety, future research should involve a broader participant base.
Co-Authors Acob, Tisha Marie Angeles, Earl Jed A. Angeles Austria, Kirsten Dayle Bunagan, Jhoanne Rae Comonical, Denice Faye Cusipag, Mark Julius Dadap, Johanna Lindsay Fernandez, Angelina Nicole Gamiao, Zhea Charis Lopez, Christina Ericka Mabazza, Godfrey B. Mabazza Marcos, Precious Marquez, Jerome Marquez Moniño, Sara Jane Noriega, Justyrayra Jerlyn Pascua, Angel Errine Grace B. Pascua Ramos, Caryl Kate Riza Mea, Riza Mea Salta, Krishabelle E. Salta Santiago, Zedric Joel V. Santiago Tolentino, Jean Aidan Pierre Tungpalan, Genielhyne