Yulia, Hana
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PENGARUH BIAYA PROMOSI TERHADAP VOLUME PENJUALAN PADA PT KIMIA FARMA Tbk. Yulia, Hana; Sulaeman, Sulaeman; H Suwiryo, Darmo
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 1 No. 2 (2020): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v1i2.981

Abstract

Promotion is one of the variables of the marketing mix is very important that the company implemented in marketing their products. Without the existence of promotional products received less attention from consumers. Target promotion can be achieved if the company allocates adequate promotional costs and with the cost of the promotion is expected to help the company achieve higher sales volumes. The purpose of this study was to determine the effect of promotion cost on the sales volume. Samples taken in this study was obtained from the financial statements PT.Kimia Farma Tbk. This study used a simple linear regression analysis method, t-test with 5% significance. The results of the analysis has been known that the cost of promotional effect on sales volume partially.
EFEKTIVITAS PEMBELAJARAN INTERAKTIF BAHASA ARAB DENGAN METODE NGALODERN BERBASIS APLIKASI ANDROID Ashilah, Faiha Nur'aidah; Yulia, Hana; Khumairoh, Rai Nanda; Kamil, Muhammad Wildan; El-Haq, Muhammad Harits Maulana; Nugraha, Tubagus Chaeru
EDUTECH Vol 23, No 3 (2024)
Publisher : Prodi Teknologi Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/e.v23i3.72542

Abstract

This article aims to reveal the modern ngalogat method for students and the effectiveness of using the Ngalodern application on improving Arabic text reading skills, as well as how the learning outcomes compare with the two methods at MAN 2 Bandung Regency. This is motivated by the problem of Arabic learning methods used in schools that rarely support reading skills. The method used in this research is Quasi Experiment, using pretest-posttest design. The population in this research is 10th grade students of MAN 2 Bandung Regency taken from three classes, totaling 78 people. The students were selected as samples and grouped into three groups; group one as the control group, i.e. the group that was not treated with the method tested, group two, i.e. the group treated with the modern ngalogat method without application, and group three, i.e. the group treated with the Ngalodern application. Based on the results of the pretest and posttest, this research shows that the treated groups experienced significant improvements in the tested Arabic language skills, namely theory, sharaf application skills, and nahwu application skills. This can be seen from the significance results (2-Tailed) in group 2 and in group 3 is 0.000 0.05 meaning that there is a significant difference between before and after the use of the method. Thus, this research shows the effectiveness of using the modern ngalogat method based on android applications in improving Arabic text reading skills in MAN 2 Bandung Regency students.Artikel ini bertujuan untuk mengungkapkan metode ngalogat modern bagi siswa dan efektivitas penggunaan aplikasi Ngalodern terhadap peningkatan keterampilan membaca teks berbahasa Arab, serta bagaimana perbandingan hasil belajar dengan kedua metode tersebut di MAN 2 Kabupaten Bandung. Hal tersebut dilatarbelakangi adanya permasalahan metode pembelajaran bahasa Arab yang digunakan di sekolah jarang menunjang keterampilan membaca. Metode yang digunakan dalam riset ini berbentuk Quasi Eksperimen, menggunakan desain pretest-posttest. Populasi dalam riset ini adalah siswa kelas 10 MAN 2 Kabupaten Bandung yang diambil dari tiga kelas, berjumlah 78 orang. Siswa-siswi tersebut dipilih menjadi sampel dan dikelompokkan menjadi tiga kelompok; kelompok satu sebagai kelompok kontrol, yaitu kelompok yang tidak diberi perlakuan metode yang diujikan, kelompok dua yaitu kelompok dengan perlakuan metode ngalogat modern tanpa aplikasi, dan kelompok tiga yaitu kelompok yang diberi perlakuan aplikasi Ngalodern. Berdasarkan hasil pretest dan posttest, riset ini menunjukkan bahwa kelompok-kelompok yang diberikan perlakuan mengalami peningkatan signifikan dalam keterampilan bahasa Arab yang diujikan, yaitu teori, keterampilan penerapan sharaf, dan keterampilan penerapan nahwu. Hal tersebut bisa dilihat dari hasil signifikansi (2-Tailed) pada kelompok 2 dan 3 adalah 0,000 0.05 artinya terdapat perbedaan signifikan antara sebelum dan sesudah penggunaan metode. Sehingga, riset ini menunjukkan adanya efektivitas penggunaan metode ngalogat modern berbasis aplikasi android dalam meningkatkan keterampilan membaca teks berbahasa Arab pada siswa MAN 2 Kabupaten Bandung.