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PERAN KEPEMIMPINAN, MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING DI DINAS PERHUBUNGAN KABUPATEN SITUBONDO Amalia, Rizky Nur; Pramitasari, Riska Ayu; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 10 (2024): OKTOBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i10.5279

Abstract

The Situbondo Regency Government includes the Transportation Agency as one of its departments. At the beginning of its operation, the Transportation Department was mainly responsible for controlling land traffic, regulating parking facilities, and protecting district mobilization operations. For the Dinas Perhubungan of Situbondo Regency to maximize its employees, everyone involved must understand role responsibilities, reporting relationships, organizational structure, and standard operating procedures. This is stated in the related Situbondo Regency Regent Decree (PERBUP) Number 24 of 2022. This study aimed to analyze and examine the role of leadership, motivation, and work discipline on employee performance through job satisfaction as an intervening variable at the Situbondo Regency Transportation Office”. This research is quantitative. The population used in this study was 51 employees. The sampling technique used was saturated sampling. This study’s data analysis and hypothesis testing used the Structural Equation Method - Partial Least Square (PLS-SEM). The results of direct influence hypothesis testing using the Smart PLS 3.0 application show that leadership has a significant positive effect on job satisfaction, work motivation has a significant positive effect on job satisfaction, work discipline has a significant positive effect on job satisfaction, leadership has a negative but insignificant effect on performance, work motivation has a positive but insignificant effect on performance, work discipline has a negative but insignificant effect on performance, job satisfaction has a significant positive effect on performance. The results of the indirect effect hypothesis test show that the Leadership variable on performance through job satisfaction has a significant positive effect, motivation on performance through job satisfaction has a significant positive effect, and work discipline on performance through job satisfaction has a significant positive effect.
PENGARUH KUALITAS LAYANAN DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN PADA CAFE AYAH BUNDA SITUBONDO DENGAN MINAT BELI KONSUMEN SEBAGAI VARIABEL INTERVENING Amal, Moh Irsadul; Tulhusnah, Lusiana; Pramitasari, Riska Ayu
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 7 (2023): JULI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i7.3553

Abstract

Marketing is generally seen as creating, introducing and delivering goods and services to consumers. Marketing is how companies create value for customers and build strong customer relationships to capture customer value. In return, marketing is an organizational function and set of processes for creating, communicating and delivering value to customers and managing customer relationships in ways that benefit the organization and its specific interests for customers of the Cafe Ayah Bunda in Mimbaan, Panji District, Situbondo Regency. This study aimed to analyze and test the effect of service quality and brand image on consumer satisfaction at Cafe Ayah Bunda, Situbondo, with consumer buying interest as an intervening variable. The population in this study are consumers at Cafe Ayah Bunda; the sampling method is determined by probability sampling. Data analysis and hypothesis testing in research using sampling. This study's data analysis and hypothesis testing used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of this study indicate that service quality and brand image have a significant effect on consumer buying interest, service quality and brand image have a positive but not significant effect on customer satisfaction, purchase intention has a significant positive effect on consumer satisfaction, service quality and brand image have a significant positive effect on consumers satisfaction through consumer buying interest.