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All Journal Surakarta English and Literature Journal Pragmatik : Jurnal Rumpun Ilmu Bahasa dan Pendidikan
Athiyah Salwa
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Humanities Education Languange, Linguistic, Communication & Media

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Students' Perspectives On The Utilization Of 'Splash' As A Tool In Learning Listening Skills. Novita Kusumaning Tyas; Athiyah Salwa
Pragmatik : Jurnal Rumpun Ilmu Bahasa dan Pendidikan  Vol. 2 No. 1 (2024): Januari : Pragmatik : Jurnal Rumpun Ilmu Bahasa dan Pendidikan
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pragmatik.v2i1.383

Abstract

Currently, mobile technology developments are increasing rapidly. Crompton and Burke (2018) conveyed that smartphone as one of mobile technology is is rapidly advancing. Approximately 90% of students possessed a smartphone, and a few even had multiple mobile phones. (Wong et al., 2010; Bhati & Song, 2019). This study aimed to examine how the students perceive the utilization of “Splash” as a media on learning listening skill. Splash is one of android program that developed by the English team in Stekom University. It is made for improve students’ listening skill and grammar skill. This research used quantitative descriptive. The sample consists of 50 students who taken language class. The result showed that there are positive attitudes from the students about the usage of “Splash” to improve listening skill. They can use it every time and everywhere without worried running out of internet package because this application doesn’t need internet package to use. The students also found that the content of this application is interesting. They also got post-activity activities and tasks to help them improve their skills.
The Use of a Marketing Communication Strategy By English Cafe Semarang in Building Brand Awareness Ida Hendriyani; Athiyah Salwa; Luthfy Purnanta Anzie
Surakarta English and Literature Journal Vol 5, No 2 (2022): AUGUST
Publisher : University of Surakarta

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Abstract

The business world has overgrown, creating fierce competition among English course institutions in Indonesia. The marketing communication strategy becomes vital for these institutions in informing about the products and the brands to form market perceptions of the services offered and to build brand awareness. The success of a marketing communication strategy of a business can be measured by its brand awareness among the market audiences. English Café is an English course institution in Semarang City that has the concept of making a café a supporting tool and a convenient place for studying and practicing English. Our research aims to explore its marketing communication strategy and measure its brand awareness among the samples taken from Semarang citizens, including its students and others. The qualitative method is used in the analysis with a descriptive data presentation. The tools include observations, interviews, questionnaires, and documentation. The researcher found the data result, there were 43 respondents; 12 respondents recognized English Café as an English course institution in Semarang. It was called Top of Mind which had a percentage of 27.91%. They had built the Top of Mind level of brand awareness for English Café Semarang. The researcher found 22 respondents who recalled the English Café brand without the aid of recall when they needed the English Café course program. It was called Brand Recall which had a percentage of 51.17%. In the last finding, the researcher got 9 respondents who were unaware of the English Café brand as an English course institution in Semarang. It was called Unaware of Brand which had a percentage of 20.93%.
Designing English Learning Media for Junior High School Students Using Adobe Flash Athiyah Salwa; Hafiza Ghassani
Surakarta English and Literature Journal Vol 6, No 2 (2023): AUGUST
Publisher : University of Surakarta

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Abstract

Nowadays, it is important to shape students into autonomous learners since technology and the internet rise massively. Post-pandemic era makes learning English more flexible. It can be done through various kinds of media such as social media, online quizzes and courses, and many applications that support students to be autonomous. Making students to be autonomous learners means they can study with their external motivation by which they can feel motivated and unlimited of time and place. It aims to increase students' motivation and awareness of learning Procedure Text for Junior High School students from an integrated application of material and assessment. The research method was Research and Development, in which the writer will develop software for English teaching media. English teachers can use this application to teach Procedure text because the result shows an improvement in students' achievement and motivation compared to the pre-test conducted before the treatment is given. Product testing on the interface and the material presented in the application showed that students' learning outcomes increased, and satisfaction or interest in English subjects had a significant impact. Both were obtained from the post-test conducted and also observation of the learners.
Co-Authors Hafiza Ghassani Ida Hendriyani Luthfy Purnanta Anzie Novita Kusumaning Tyas