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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ilmiah Edunomika (JIE) Surakarta English and Literature Journal Jurnal Ekonomi Bisnis dan Kewirausahaan
Luthfy Purnanta Anzie
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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Analisis Perceived Usefulness, Perceived Ease of Use dan Perceived Risk Terhadap Minat Penggunaan Pembayaran Digital Quick Response Indonesia Standard (QRIS) Pada Pelaku UMKM Edwin Zusrony; Luthfy Purnanta Anzie; Pindo Asti; Gibson Manalu; Ivan Permana; Tri Imaliya
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 16 No 1 (2023): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v16i1.1211

Abstract

The research aims to measure and determine the effect of perceived usefulness, perceived ease of use, and perceived risk on the interest in using QRIS digital payments by MSME actors in Salatiga City, Central Java Province. Data collection uses Google Forms with a Likert scale. The sample that will be used is 60 MSME respondents in the city of Salatiga with a non-probability sampling technique of the convenience sampling type, namely because of the ease of obtaining data. Data analysis used multiple linear regression methods and was processed using SPSS 26.0. The results of the study show that the variables perceived usefulness, perceived ease of use, and perceived risk have a significant influence on the interest in using QRIS digital payments by MSME actors in Salatiga City and the perceived usefulness variable has a dominant effect on the interest in using QRIS digital payments by MSME actors in Salatiga City, Central Java Province.
PERAN DIGITAL MARKETING DALAM MENINGKATKAN DAYA SAING UMKM DI INDONESIA: TINJAUAN LITERATUR TERBARU M. Son Aghni; Luthfy Purnanta Anzie
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 2 No. 3 (2025): Juni : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/am5r6c30

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economy, yet they continue to face competitiveness challenges in the digital era. This study aims to systematically examine the role of digital marketing in enhancing the competitiveness of MSMEs in Indonesia. Utilizing a Systematic Literature Review (SLR) method, eight relevant academic journals published between 2022 and 2025 were analyzed. The analysis involved reviewing each study's objectives, methods, findings, and the digital strategies applied. The results reveal that digital marketing significantly contributes to increasing visibility, promotional efficiency, and market expansion for MSMEs. The most frequently used platforms include social media, online food delivery services, and AI-based digital tools. However, various obstacles were identified, such as low digital literacy and limited infrastructure support. This research offers practical insights into effective digital marketing strategies and provides recommendations for stakeholders to strengthen the digital capabilities of MSMEs in Indonesia.
The Use of a Marketing Communication Strategy By English Cafe Semarang in Building Brand Awareness Ida Hendriyani; Athiyah Salwa; Luthfy Purnanta Anzie
Surakarta English and Literature Journal Volume 5, Number 2 (August 2022)
Publisher : University of Surakarta

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Abstract

The business world has overgrown, creating fierce competition among English course institutions in Indonesia. The marketing communication strategy becomes vital for these institutions in informing about the products and the brands to form market perceptions of the services offered and to build brand awareness. The success of a marketing communication strategy of a business can be measured by its brand awareness among the market audiences. English Café is an English course institution in Semarang City that has the concept of making a café a supporting tool and a convenient place for studying and practicing English. Our research aims to explore its marketing communication strategy and measure its brand awareness among the samples taken from Semarang citizens, including its students and others. The qualitative method is used in the analysis with a descriptive data presentation. The tools include observations, interviews, questionnaires, and documentation. The researcher found the data result, there were 43 respondents; 12 respondents recognized English Café as an English course institution in Semarang. It was called Top of Mind which had a percentage of 27.91%. They had built the Top of Mind level of brand awareness for English Café Semarang. The researcher found 22 respondents who recalled the English Café brand without the aid of recall when they needed the English Café course program. It was called Brand Recall which had a percentage of 51.17%. In the last finding, the researcher got 9 respondents who were unaware of the English Café brand as an English course institution in Semarang. It was called Unaware of Brand which had a percentage of 20.93%.
DETERMINANTS OF CONSUMER INTENTION IN USING DIGITAL PAYMENT: THE ROLE OF USER SATISFACTION AMONG MILLENNIALS IN URBAN AREAS Dhevi Dadi Kusumaningtyas; Luthfy Purnanta Anzie; Eirene Ivane Santoso; Nur Aissyah
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.18338

Abstract

Digital payment offers great flexibility in shopping at any time or place via embedding into a series of e-commerce sites and mobile applications. A quantitative design with correlational methodology is followed in the present study. This paper seeks to examine the influence of digital payment on user intention through the mediating effect of satisfaction in millennial generation. The samples were determined by purposive sampling technique to 100 respondents who are millennial generation living in the urban area of Central Java. A questionnaire and a Likert scale were used to gathered research data. In analyzing the data process, its use path analysis and test of data helped by SmartPLS software version 4.1.1.2. Path analysis consists of two parts, the outer model and the inner model. The findings indicated that digital payment was confirmed to have a positive effect on user satisfaction. The next direct effect, the digital payment, was a positive significant impact on consumer intention. Additionally, the user satisfaction variable was found to exert a significant positive influence on consumer intention. In the other hand, the user satisfaction dimension was confirmed as capable of mediating between digital payment and consumer intention.
THE IMPACT OF DIGITAL MARKETING ON BUSINESS PERFORMANCE THROUGH THE ROLE OF COMPETITIVENESS IN MSMES IN SEMARANG REGENCY Endang Kustami; Luthfy Purnanta Anzie; Isa Al Ansori; Putri Nurusyifa
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.18343

Abstract

Digital marketing has been identified as a potential strategy to promote MSMEs and sell their products. The objective of this research is to test the influence of digital marketing on business performance with competitiveness as a mediating variable. The study respondents in this sample were 200 MSMEs in Semarang Regency, Central Java Province. The sampling procedure adopted a purposive sampling approach. The closed-end questionnaire was utilized to collect data with a five-point Likert scale. The analysis data method of this study is carried out based on the path analysis using SmartPLS software version 4.1.1.2. The study findings reveal that there is a significant impact of digital marketing on competitiveness. The second one is that digital marketing has a positive impact on business results. Third, the mediating relationship analysis illustrates that the competitiveness variable can mediate the impact of digital marketing on business performance. Research implications are the practical ideas for micro-entrepreneurs of meatball culinary businesses in applying digital marketing, competitiveness, and business performance.
Co-Authors Athiyah Salwa Dhevi Dadi Kusumaningtyas Edwin Zusrony Eirene Ivane Santoso Endang Kustami Gibson Manalu Ida Hendriyani Isa Al Ansori Ivan Permana M. Son Aghni Nur Aissyah Pindo Asti Putri Nurusyifa Tri Imaliya