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All Journal Budimas : Jurnal Pengabdian Masyarakat Surakarta English and Literature Journal Bhinneka: Jurnal Bintang Pendidikan dan Bahasa
Ida Hendriyani
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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PEMBERDAYAAN UKM DALAM PROMOSI WISATA EDUKASI: PENGEMBANGAN BROSUR INTERAKTIF DI DESA SUGIHAN KABUPATEN SEMARANG Zusrony, Edwin; Edy Jogatama Purhita; Endang Kustami; Agustinus Budi Santoso; Indra Ava Dianta; Widya Ariyani; Greget Widhiati; Jarot Dian Susatyono; Ida Hendriyani; Siti Kholifah; Haryo Kusumo
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 2 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i2.17645

Abstract

This community service activity aims to empower Small and Medium Enterprises (SMEs) in Sugihan Village, Tengaran District, Semarang Regency, through training in making digital brochures to promote educational tourism using the Canva application. This program was implemented in response to the lack of digital literacy and dependence on conventional promotions that limit the reach of the educational tourism market in Sugihan Village. The implementation method includes five stages: (1) analysis of the needs of SMEs and educational tourism, (2) preparation of digital brochure materials and designs, (3) training in making digital brochures, (4) implementation and mentoring, and (5) evaluation and continuous development. Participants were taught visual design techniques, persuasive content preparation, and distribution strategies through social media. The evaluation results showed a significant increase in the abilities of 25 participants: 75% were able to make independent digital brochures. It is hoped that after this training activity, it will have an impact on increasing tourist visits to Sugihan Village, Semarang Regency. Collaboration between academics from the University of Computer Science and Technology Lecturer team and the SME community also strengthens the sustainability of the program, with the formation of a digital working group to update promotional content regularly.
The Use of a Marketing Communication Strategy By English Cafe Semarang in Building Brand Awareness Ida Hendriyani; Athiyah Salwa; Luthfy Purnanta Anzie
Surakarta English and Literature Journal Volume 5, Number 2 (August 2022)
Publisher : University of Surakarta

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Abstract

The business world has overgrown, creating fierce competition among English course institutions in Indonesia. The marketing communication strategy becomes vital for these institutions in informing about the products and the brands to form market perceptions of the services offered and to build brand awareness. The success of a marketing communication strategy of a business can be measured by its brand awareness among the market audiences. English Café is an English course institution in Semarang City that has the concept of making a café a supporting tool and a convenient place for studying and practicing English. Our research aims to explore its marketing communication strategy and measure its brand awareness among the samples taken from Semarang citizens, including its students and others. The qualitative method is used in the analysis with a descriptive data presentation. The tools include observations, interviews, questionnaires, and documentation. The researcher found the data result, there were 43 respondents; 12 respondents recognized English Café as an English course institution in Semarang. It was called Top of Mind which had a percentage of 27.91%. They had built the Top of Mind level of brand awareness for English Café Semarang. The researcher found 22 respondents who recalled the English Café brand without the aid of recall when they needed the English Café course program. It was called Brand Recall which had a percentage of 51.17%. In the last finding, the researcher got 9 respondents who were unaware of the English Café brand as an English course institution in Semarang. It was called Unaware of Brand which had a percentage of 20.93%.
Correlation between Vocabulary Mastery, Reading Habits, and English Reading Comprehension Achievements in Students of State Elementary School Gunungsari 01 Pati Ida Hendriyani; Andreas Heri Kurniawan
Bhinneka: Jurnal Bintang Pendidikan dan Bahasa Vol. 4 No. 3 (2026): Bhinneka
Publisher : Universitas Palan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/bhinneka.v4i3.1827

Abstract

This study uses a one group pretest posttest design model. posttest on the correlation between vocabulary mastery, reading habits, while pretest with conventional learning, then both groups were measured with the same measuring instrument. To test whether the two data (variables) are the same or different, a t-test was conducted. The t-test obtained a t count of 2.082 with α = 0.05 and t table = 1.725. The testing criteria in the one-tailed test are Ho is rejected and H1 is accepted if t count > t table. The hypothesis can be accepted because t count > t table, namely 2.082 > 1.725. The results of student learning completeness show a significant percentage, namely the pretest gets 10 (50%) students who have not completed and 10 (50%) students who have completed after being carried out on the correlation between vocabulary mastery, reading habits get completeness posttest learning results 18 (88.89%) students who have completed and 2 (11.11%) students who have not completed. It was concluded that through the correlation between vocabulary mastery, students' reading habits can achieve learning completeness because it is one indicator of the effectiveness of this research. The conclusion is that the correlation between vocabulary mastery, reading habits is effective in achieving English reading comprehension for fifth grade students of Gunungsari 01 Pati State Elementary School. Based on the results of this study, the suggestion obtained is that the correlation between vocabulary mastery and reading habits be used as an alternative for teachers to teach English in class.
Co-Authors Agustinus Budi Santoso Andreas Heri Kurniawan Athiyah Salwa Edwin Zusrony Edy Jogatama Purhita Endang Kustami Greget Widhiati Haryo Kusumo Indra Ava Dianta Jarot Dian Susatyono Luthfy Purnanta Anzie Siti Kholifah Widya Ariyani