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All Journal Jurnal Kajian dan Penelitian Umum Pragmatik : Jurnal Rumpun Ilmu Bahasa dan Pendidikan
Selestina Luruk Seran
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Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Variasi Bahasa Iklan Secara Offline di Malaka Kajian Sosiolinguistik Maria Fatima Tae; Ofra Talelu; Selestina Niis; Yulita Abuk; Selestina Luruk Seran; Emeliana Tai
Pragmatik : Jurnal Rumpun Ilmu Bahasa dan Pendidikan  Vol. 2 No. 3 (2024): Juli : Pragmatik : Jurnal Rumpun Ilmu Bahasa dan Pendidikan
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pragmatik.v2i3.669

Abstract

The phenomenon of variations in slogan language in advertisements in Malacca district offline uses various languages ​​consisting of Latin, Tetum, Dawan and English. The seller's aims and objectives are conveyed briefly and concisely through the slogan and advertisement. The phenomenon of variations in advertising language will have an impact on people's understanding of offline site advertisements. The aim of this research is to determine the various variations of language used by sellers in promoting their merchandise. The method used in this research is qualitative description. The results of this study show that the phenomenon of using advertising language in Malacca district, especially on shopping sites, is increasingly diverse and gives rise to the phenomenon of language variations. However, in reality, not all people understand the forms of language variation and the function of language variation. In this research, variations in advertising language were identified, for example English, slang or social languages. The functions of language variations identified are informative function, directive function and expressive function. The advertising language used by online shopping sites should be able to provide clear information and be easily understood by the public so that goals can be achieved.
Dampak Media Sosial terhadap Pola Perilaku Berbahasa Anak Pra-Remaja : Sebuah Tinjauan Psikolinguistik Fenesiana Claudina Eunike Tabun; Maria Elisabeth Bria; Ramires Mario Lurdes Bria; Selestina Luruk Seran; Emeliana Tai
Jurnal Kajian dan Penelitian Umum Vol. 3 No. 1 (2025): Jurnal Kajian dan Penelitian Umum
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jkpu-nalanda.v3i1.1554

Abstract

More than 191 million people currently use social media, more over now we have entered the digital generation. The era of technology meets daily needs. It is imposible that among the 139 are children in pre-adolescence. In the pre-adolescent period, children experience many change, both physical and psychological changes in their growth. Which can influence the child’s language behavior. Therefore, this research aims to see how far the influence of social media on teenagers language behavior. The method used in this research is descriptive qualitative with data collection methods using listening and skill methods. As well as data collection techniques using recording and note-taking techniques. The data source in this research is field note data as well as interviews with the child. The result of qualitative research are needed by researchers this is in-depth related information the influence of social media on pre-teen children. Such as a lack of communication with the surrounding environment or use language that is not standard or appropriate.
Co-Authors Emeliana Tai Fenesiana Claudina Eunike Tabun Maria Elisabeth Bria Maria Fatima Tae Ofra Talelu Ramires Mario Lurdes Bria Selestina Niis Yulita Abuk