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All Journal Ganaya: Jurnal Ilmu Sosial dan Humaniora El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Anggraini, Nur Marliana
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Strategi Promotion Mix Untuk Peningkatan Penjualan UMKM Pada Katering Abg Rafin Percut Sei Tuan Anggraini, Nur Marliana; Ramadhan, Muhammad; Harahap, Muhammad Ikhsan
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 7 No 3 (2024)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v7i3.3315

Abstract

This study aims to analyze and formulate an effective promotion mix strategy to increase sales in Abg Rafin Catering's Micro, Small, and Medium Enterprises (UMKM) located in Percut Sei Tuan. Abg Raffin Catering has been operating for several years and has a loyal customer base. As UMKM operates in the culinary sector, Katering Abg Rafin faces the challenge of increasing market share and revenue amidst tight competition. And in recent years, sales growth has stagnated. One factor contributing to this problem is the lack of optimality in the promotion strategy used. Many UMKMs, including Abg Rafin's Catering, tend to rely on traditional promotion methods, which are now becoming less competitive with digital marketing techniques and more modern promotion approaches. To achieve that goal, a proper promotion mix strategy is essential. We use qualitative research with case study methods. Data is collected through in-depth interviews with business owners, customer surveys, as well as analysis of sales and promotional documents. The results show that an optimal combination of the components of the promotion mix—advertising, direct marketing, personal selling, sales promotion, and publicity—can significantly increase sales. In particular, the increased use of social media and digital platforms as a means of promotion has had the greatest impact. Based on the findings, it is recommended that Katering Abg Rafin implement an integrated and sustainable promotion mix strategy, focusing on enhanced digital marketing activities and direct interaction with customers. This approach is expected to help Katering Abg Rafin compete more effectively in the market and sustain sales growth.
Analisis Prosedur Rekonsiliasi Bank pada Badan Keuangan dan Aset Daerah Kota Medan Nasution, Annio Indah Lestari; Telambanua, Berlian; Anggraini, Nur Marliana; Rao, Rofiqoh Hannum
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 1 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i1.432

Abstract

This study aims to analyze bank reconciliation procedures for regional financial institutions and assets in the city of Medan and researchers want to know the procedures for the bank reconciliation system for the Medan City Regional Financial and Asset Management Agency (BKAD). The method used in this research is a qualitative descriptive research method and in practice this research collects data and looks for references from journals and manuals. The data analysis technique used in this study was data obtained qualitatively and data collection in this research method also carried out field observations, and direct interviews with employees who were in the Regional Financial and Asset Management Office of the Medan Mayor's Office. From the results of data analysis, conclusions can be drawn and the results of the research found that the bank reconciliation procedure in the BKAD treasury sector in the city of Medan still has deficiencies, namely the checking account submitted is still in the form of paper, so the author analyzes the excessive use of paper. In addition, the bank data reconciliation process still uses a manual process that takes a long time. Keywords : procedure, reconciliation, bank data.
Analisis Prosedur Rekonsiliasi Bank pada Badan Keuangan dan Aset Daerah Kota Medan Nasution, Annio Indah Lestari; Telambanua, Berlian; Anggraini, Nur Marliana; Rao, Rofiqoh Hannum
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 1 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i1.432

Abstract

This study aims to analyze bank reconciliation procedures for regional financial institutions and assets in the city of Medan and researchers want to know the procedures for the bank reconciliation system for the Medan City Regional Financial and Asset Management Agency (BKAD). The method used in this research is a qualitative descriptive research method and in practice this research collects data and looks for references from journals and manuals. The data analysis technique used in this study was data obtained qualitatively and data collection in this research method also carried out field observations, and direct interviews with employees who were in the Regional Financial and Asset Management Office of the Medan Mayor's Office. From the results of data analysis, conclusions can be drawn and the results of the research found that the bank reconciliation procedure in the BKAD treasury sector in the city of Medan still has deficiencies, namely the checking account submitted is still in the form of paper, so the author analyzes the excessive use of paper. In addition, the bank data reconciliation process still uses a manual process that takes a long time. Keywords : procedure, reconciliation, bank data.
Co-Authors Harahap, Muhammad Ikhsan Muhammad Ramadhan Nasution, Annio Indah Lestari Rao, Rofiqoh Hannum Telambanua, Berlian