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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Manajerial JURNAL LENTERA BISNIS BALANCE: Economic, Business, Management and Accounting Journal JURNAL MANAJEMEN DAN BISNIS INDONESIA
Respati, Putra Panji
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Jurnal Manajerial

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Brand Reputation, Brand Awareness Dan Brand Image Terhadap Kepercayaan Dan Loyalitas Donatur Cahyadi, Nur; Respati, Putra Panji
Jurnal Manajerial Vol 11 No 02 (2024): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v11i02.7560

Abstract

Background – The increasing variety of Amil Zakat, Infaq and Sadaqah Institutions (LAZIS) in Indonesia has an impact on the level of competition that is so tight and competitive, therefore the institution immediately determines what strategies are considered effective and attractive to new or their old donors.Aim – This study aims to determine the interaction between brand reputation, brand awareness and brand image on trust and loyalty.Design/ methodology/ approach – Data collection was carried out using a questionnaire to LAZIS XYZ donors in Gresik and the technique used was convenience sampling and up to 197 respondents. In this study, the analysis tool used was Partial Least Square (PLS). Findings – The results of this study: (1) There is a significant interaction between brand reputation (BR) variables on trust (K). (2) There is a significant interaction between brand awareness (BA) variables on trust (K). (3) There is a significant interaction between the brand image (BI) variable and trust (K). (4) There is a significant interaction between the trust variable (K) and loyalty (L).Research implication – This research can provide an overview of brand strategies that can increase trust and loyalty in donors of Lembaga Amil, Zakat, dan Infaq (LAZIS). Limitations – The limitation of this study is that the donor trust variable can only be explained by 70.4% by the brand reputation, brand awareness and brand image variables, while 29.6% is explained by other variables outside the model. The donor loyalty variable can only be explained by the trust variable by 74.4%, for the remaining 25.6% explained by other variables outside the model.
Take It Or Leave It: Hubungan Antara Pengembangan Karir, Kepuasan Kerja dan Turnover Intention dengan Entrepreneurship Intention Sebagai Variabel Moderasi Pada Karyawan Industri Logistik di Gresik Jawa Timur Cahyadi, Nur; Respati, Putra Panji
Jurnal Manajerial Vol. 12 No. 02 (2025): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v12i02.9800

Abstract

Background – Business competition is getting tighter and more competitive, making the function of Human Resources (HR) in the service industry is one of the main factors to win the competition. Research object is a company in the field of logistics services and depends on quality human resources. However, the company is facing a high turnover problem. Aim – This study aims to determine the relationship between career development, job satisfaction and entrepreneurship intention as a moderating variable on turnover intention. Design / methodology / approach – This research is quantitative and data collection uses questionnaires and the sampling technique used is purposive sampling with the criteria that respondents work for at least one year. The sampling method was carried out up to 84 respondents and the analysis tool used was Partial Least Square (PLS). Findings – The results of this study include (1) The influence of career development variables on job satisfaction. (2) Job satisfaction affects on turnover intention. The last result is (3) Job satisfaction and entrepreneurship intention as moderating variables strengthen the relationship to the turnover intention variable. Research implication – This research can provide an overview for companies, especially in the logistics sector, regarding efforts to minimize the rate of employee resignation by paying attention to the career development system and job satisfaction.  Limitations – The limitation of this research is that the research was only conducted on one object, a logistics company located in Gresik, and the research study was conducted cross-sectionally, analyzing variable data a certain time across the entire predetermined sample population.
Co-Authors Aries Kurniawan Cahyadi, Nur Erlinda, Calya Berliana Dewi Firdausi, Aisyah Laili Habibah Hadi Ismanto Heri Cahyo Bagus Setiawan Rahmi, Vembri Aulia Sholihah, Vina Mar'atus