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Brand Reputation, Brand Awareness Dan Brand Image Terhadap Kepercayaan Dan Loyalitas Donatur Cahyadi, Nur; Respati, Putra Panji
Jurnal Manajerial Vol 11 No 02 (2024): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v11i02.7560

Abstract

Background – The increasing variety of Amil Zakat, Infaq and Sadaqah Institutions (LAZIS) in Indonesia has an impact on the level of competition that is so tight and competitive, therefore the institution immediately determines what strategies are considered effective and attractive to new or their old donors.Aim – This study aims to determine the interaction between brand reputation, brand awareness and brand image on trust and loyalty.Design/ methodology/ approach – Data collection was carried out using a questionnaire to LAZIS XYZ donors in Gresik and the technique used was convenience sampling and up to 197 respondents. In this study, the analysis tool used was Partial Least Square (PLS). Findings – The results of this study: (1) There is a significant interaction between brand reputation (BR) variables on trust (K). (2) There is a significant interaction between brand awareness (BA) variables on trust (K). (3) There is a significant interaction between the brand image (BI) variable and trust (K). (4) There is a significant interaction between the trust variable (K) and loyalty (L).Research implication – This research can provide an overview of brand strategies that can increase trust and loyalty in donors of Lembaga Amil, Zakat, dan Infaq (LAZIS). Limitations – The limitation of this study is that the donor trust variable can only be explained by 70.4% by the brand reputation, brand awareness and brand image variables, while 29.6% is explained by other variables outside the model. The donor loyalty variable can only be explained by the trust variable by 74.4%, for the remaining 25.6% explained by other variables outside the model.
Collaboration and Supply Chain Integration Strategies in The Textile Industry to Anticipate the Increase in Demand Post Covid-19 Respati, Putra Panji; Kurniawan, Aries; Cahyadi, Nur; Setiawan, Heri Cahyo Bagus
BALANCE: Economic, Business, Management and Accounting Journal Vol 21 No 1 (2024): Januari
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v21i1.20188

Abstract

This research aims to find out what business innovation strategies are being implemented by several textile entrepreneurs to achieve momentum for improving this industry while business risks can be minimized. This phenomenological research was carried out using interviews, observations and document studies at several textile companies in Central Java. The novelty in this research answers the phenomenon that occurred in the textile industry after the COVID-18 pandemic outbreak. The research results show that two strategies are most dominantly used: First, the collaboration strategy, companies collaborate with other companies to share risks and profits. Second, a supply chain integration strategy by controlling companies located upstream and downstream in the textile industry to secure production and control the market
Strategi Peningkatan Penerimaan Mahasiswa Baru di Perguruan Tinggi Swasta (Studi Kasus: Universitas Muhammadiyah Gresik) Sholihah, Vina Mar'atus; Kurniawan, Aries; Ismanto, Hadi; Rahmi, Vembri Aulia; Respati, Putra Panji
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 2 (2025): Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i2.2012

Abstract

The impact of the Covid-19 pandemic, particularly on job losses among prospective students' parents, was the primary factor behind the decline in admissions in 2020. Additionally, the introduction of new study programs in 2019 and competition among universities in nearby areas also contributed to this fluctuation. The purpose of this analysis is to identify the causes of enrollment fluctuations and develop strategies to increase new student admissions at Universitas Muhammadiyah Gresik. This will lead to effective strategies to address these challenges and create programs that attract new students to register at Universitas Muhammadiyah Gresik. This research employs a qualitative method, with information obtained through interviews with relevant subjects, including the Head of Admissions & Public Relations from 2019-2023, Heads of Department, Admissions Officers, several students from 2023, and some prospective students for 2024. Analysis shows that online promotional strategies are highly effective, but personal connections and accreditation strengthening are also crucial. Altogether, these strategies successfully align the university with the dynamics of the higher education market. Recommendations are made to continue developing adaptive strategies to enhance the university’s appeal in the increasingly competitive higher education landscape.
Take It Or Leave It: Hubungan Antara Pengembangan Karir, Kepuasan Kerja dan Turnover Intention dengan Entrepreneurship Intention Sebagai Variabel Moderasi Pada Karyawan Industri Logistik di Gresik Jawa Timur Cahyadi, Nur; Respati, Putra Panji
Jurnal Manajerial Vol. 12 No. 02 (2025): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v12i02.9800

Abstract

Background – Business competition is getting tighter and more competitive, making the function of Human Resources (HR) in the service industry is one of the main factors to win the competition. Research object is a company in the field of logistics services and depends on quality human resources. However, the company is facing a high turnover problem. Aim – This study aims to determine the relationship between career development, job satisfaction and entrepreneurship intention as a moderating variable on turnover intention. Design / methodology / approach – This research is quantitative and data collection uses questionnaires and the sampling technique used is purposive sampling with the criteria that respondents work for at least one year. The sampling method was carried out up to 84 respondents and the analysis tool used was Partial Least Square (PLS). Findings – The results of this study include (1) The influence of career development variables on job satisfaction. (2) Job satisfaction affects on turnover intention. The last result is (3) Job satisfaction and entrepreneurship intention as moderating variables strengthen the relationship to the turnover intention variable. Research implication – This research can provide an overview for companies, especially in the logistics sector, regarding efforts to minimize the rate of employee resignation by paying attention to the career development system and job satisfaction.  Limitations – The limitation of this research is that the research was only conducted on one object, a logistics company located in Gresik, and the research study was conducted cross-sectionally, analyzing variable data a certain time across the entire predetermined sample population.
Interaksi Pendidikan dan Pola Pikir Kewirausahaan Terhadap Minat Kewirausahaan Pada Mahasiswa FEB UMG Respati, Putra Panji; Kurniawan, Aries; Cahyadi, Nur
Jurnal Manajemen dan Bisnis Indonesia Vol. 9 No. 1 (2023): Edisi Bulan Juni
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jmbi.v9i1.410

Abstract

Pengangguran yang semakin tinggi di Indonesia akibat dampak dari pandemi, kebijakan PHK di perusahaan dan meningkatnya jumlah penduduk Indonesia menjadikan wirausaha adalah salah satu solusi yang dapat dilakukan untuk masalah tersebut. Perguruan tinggi sebagai institusi pendidikan juga turut membantu masalah pengangguran, salah satu cara yang dilakukan adalah melalui pendidikan kewirausahaan. Penelitian ini menggunakan metode kuantitatif dan data diperoleh melalui penyebaran kuisioner serta dianalisis menggunakan Partial Least Square (PLS). Kesimpulan dari penelitian ini adalah terdapat interaksi yang siginifikan padapendidikankewirausahaan terhadap pola pikir kewirausahaan sebesar 3,964 (T-Statistics). Pendidikan kewirausahaan berinteraksi tetapi tidak signifikan terhadap minat kewirausahaan sebesar 0,554 (T-Statistics) dan pola pikir kewirausahaan berinteraksi tetapi tidak signifikan terhadap minat kewirausahaan sebesar 0,487 (T-Statistics).
Collaboration and Supply Chain Integration Strategies in The Textile Industry to Anticipate the Increase in Demand Post Covid-19 Respati, Putra Panji; Kurniawan, Aries; Cahyadi, Nur; Setiawan, Heri Cahyo Bagus
BALANCE: Economic, Business, Management and Accounting Journal Vol 21 No 1 (2024): Januari
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v21i1.20188

Abstract

This research aims to find out what business innovation strategies are being implemented by several textile entrepreneurs to achieve momentum for improving this industry while business risks can be minimized. This phenomenological research was carried out using interviews, observations and document studies at several textile companies in Central Java. The novelty in this research answers the phenomenon that occurred in the textile industry after the COVID-18 pandemic outbreak. The research results show that two strategies are most dominantly used: First, the collaboration strategy, companies collaborate with other companies to share risks and profits. Second, a supply chain integration strategy by controlling companies located upstream and downstream in the textile industry to secure production and control the market