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All Journal Diglosia: Jurnal Kajian Bahasa, Sastra, dan Pengajarannya Alinea: Jurnal Bahasa, Sastra dan Pengajaran
Wijayanti, Citra Putri
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Arts Humanities Education Languange, Linguistic, Communication & Media

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Kesalahan Berbahasa Tataran Morfologi dalam Iklan Produk Pangan di Televisi Selama Ramadan Wijayanti, Citra Putri; Kurniawati, Leni; Setiawan, Mohammad Iqbal; Hidayat, Panji
Alinea: Jurnal Bahasa, Sastra, dan Pengajaran Vol 11, No 1 (2022): Bahasa, Sastra, dan Pengajaran
Publisher : Universitas Suryakanca

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (266.282 KB) | DOI: 10.35194/alinea.v11i1.1587

Abstract

Artikel ini akan mendeskripsikan bentuk kesalahan berbahasa pada tataran morfologi dalam iklan produk pangan di televisi selama Ramadan. Penelitian dilakukan dengan metode simak,  teknik dasar sadap, yang dilanjutkan dengan teknik lanjut catat. Data dianalis menggunakan metode padan referensial dengan alat penentu berupa referen dan dilanjutkan dengan teknik dasar pilah unsur penentu dan teknnik lanjut hubung banding sama. Hasil penelitian menunjukkan bahwa terdapat 21 iklan produk pangan di televisi selama Ramadan yang mengandung kesalahan berbahasa pada tataran morfologi dengan total 52 kesalahan. Kesalahan berbahasa tersebut meliputi kesalahan pada pembubuhan afiksasi sejumlah 47 kesalahan yang mencakup penghilangan afiksasi dan penggunaan afiksasi yang tidak tepat. Sementara itu, kesalahan pada penggantian morf ditemukan sejumlah 5 kesalahan, yakni berupa penyingkatan morf. Dengan penelitian ini, peneliti berharap para pembuat iklan dan produsen lebih memerhatikan kembali penggunaan bahasa dalam iklannya.Katakunci: iklan; kesalahan; morfologi; pangan; produk  Abstract:This article will describe language errors at the morphological level in food product advertisements on television during Ramadan. The research was conducted using listening, recording, and note-taking technique. The data were analyzed using the referential equivalent method with a determining tool in the form of a reference and continued with the basic technique of categorizing the determining elements and advanced technique of equal comparison. The results show that there were 21 advertisements for food products on television during Ramadan which contained language errors at the morphological level with a total of 52 errors. The language errors include errors in affixing affixes of 47 errors which include omitting affixes and using inappropriate affixes. Meanwhile, there were 5 errors in the replacement of morphs, in the form of morphing abbreviations. With this research, it is expected that advertisers and producers pay more attention to the use of language in their advertisements.Keywords: advertising; error; morphology; food; product 
Pengembangan AMPURASIA: media interaktif berbasis aplikasi android pada materi teks puisi rakyat kelas VII SMP Wijayanti, Citra Putri; Sulistiyono, Roni
Diglosia: Jurnal Kajian Bahasa, Sastra, dan Pengajarannya Vol 7 No 4 (2024)
Publisher : Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/diglosia.v7i4.1056

Abstract

Android-based learning media has become one of the innovations in 21st-century education. There is a need for new educational technologies aligned with the current demands and challenges of learning, especially in preparing for PISA and AKM assessments. This article describes the development and feasibility testing of the Android-based application 'AMPURASIA' as a learning medium for 7th-grade junior high school students on traditional poetry texts. The research follows the R&D approach, using the Borg & Gall model, which involves seven essential stages: (1) data collection, (2) product design planning, (3) initial product development, (4) limited-scale preliminary testing, (5) initial product revision, (6) field testing, and (7) final product revision. This study employed observation sheets and questionnaires as data collection instruments. In the limited trial, the researcher involved 10 students as subjects, while experts served as validators. The data collected were analyzed using descriptive quantitative methods. The analysis results showed that the learning media was rated 'highly feasible' with an average score of 88% on the product feasibility test. Therefore, the product can be utilized as an interactive learning medium.
Co-Authors Leni Kurniawati Panji Hidayat Roni Sulistiyono, Roni Setiawan, Mohammad Iqbal