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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik JUSTISI
Firmansyah, Ifan
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Decision Sciences, Operations Research & Management Law, Crime, Criminology & Criminal Justice

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Analisis Personal Branding Studi Kasus Pada Akun Instagram @AALIYAH.MASSAID Firmansyah, Ifan; Retnasary, Maya
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 11 No 1 (2024): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v11i1.6145

Abstract

Personal branding is the process of forming perceptions through one's personality, character and uniqueness to then be wrapped into an identity that has more strength compared to others by creating a positive image of its followers which is made into a marketing tool, Instagram is used as a place for self-branding, there is Instagram creating a new phenomenon among the public which is commonly referred to as Instagram celebrity or celebrity, celebrity is someone who has a fairly high popularity on Instagram, namely by having a large number of followers (followers) in large numbers of hundreds or even millions. This study uses the SMCR communication method, namely Source, Massage, Channel, Receiver. The approach used in this research is descriptive qualitative. The results of this study indicate that a celebrity needs to personalize their own branding in order to get a positive image of their followers and the personal branding that is built can be an opportunity to work with brands or products and the influence of personal branding is very important on the engagement of a celebrity.
HAK ATAS INFORMASITERHADAP PERLINDUNGAN HUKUMBAGI KONSUMEN DALAM JUAL BELIONLINE MELALUI LAZADA Wardiono, Kelik; Firmansyah, Ifan
JUSTISI Vol. 10 No. 1 (2024): JUSTISI
Publisher : Fakultas Hukum Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/jurnaljustisi.v10i1.2255

Abstract

This study aims to describe consumers' rights to information in buying and selling transactions online on E-Commerce Lazada, this research uses the method approach sociological juridical (law in action). Source of data in this research is library data (library research) which consists of information on goods traded by business actors on E-Commerce Lazada. The data obtained through the literature study, after being processed, was analyzed qualitative by using deductive logic method. Based on the discussion conducted, it can be seen that the information contained in E-Commerce Lazada has not provided consumer protection, this is because there are still many business actors who provide information contrary to Law No. 8 of 1999 concerning Consumer Protection such as incorrect information, no guarantee of compensation to consumers, physical goods that do not match the information, and the information provided is incomplete. As well as the consequences in the form of administrative sanctions for business actors who violate the provisions of the Consumer Protection Act. Keywords: Information Rights, Consumer Protection, E-Commerce
Co-Authors Kelik Wardiono Maya Retnasary