Claim Missing Document
Check
Articles

Found 2 Documents
Search

PKM Pemanfaatan Digital Marketing dalam meningkatkan penjualan Produk UMKM di Kelurahan Maradekayya Kecamatan Pattallassang, Kabupaten Takalar Andi Sawe Riesso; Amraeni Amraeni; Nurlaela Nurlaela; Irdawati Irdawati; Kherayani Nur
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 2 No. 1 (2024): Januari: Jurnal Akademik Pengabdian Masyarakat
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v2i1.961

Abstract

The Bontosandara environment is a village that produces many types of MSME products based on initial observations found that partners still carry out marketing activities with a manual system in selling their products, this is because it is not that partners reject digital marketing but they do not understand how to use digital marketing. Therefore, Community Service activities aim to invite and socialize the use of digital marketing in increasing MSME Sales. The method of implementing PKM by providing training, mentoring by using their respective Android HP Media, then installing several applications that support the sales process of their MSME Products later, so that partners better understand the use of digital marketing conducted discussion and question and answer sessions. The results achieved show success seen from the way partners use and utilize digital marketing, through their respective anroid cellphones the conclusion of this activity provides knowledge to partners can innovate and be creative in entrepreneurship through digital marketing in increasing sales of MSME products independently.
Analisis Stategi Pemasaran Jasa Menghadapi Pesaing Terhadap Usaha Laundry (QNC Laundry Toddopuli) Andi Sawe Riesso; Nurlaila Syarfiah Asfo; Suharto
Journal of Economic Education and Entrepreneurship Studies Vol. 3 No. 2 (2022): VOL 3, NO 2 (2022): JE3S, DESEMBER 2022
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (472.116 KB) | DOI: 10.26858/je3s.v3i2.117

Abstract

This study aims to analyze the effect of people's income, interest rates and inflation on savings in Indonesia. The independent variables in this study are people's income, interest rates and inflation, while the dependent variable is the amount of savings. The population in this study is data on public income, interest rates and inflation, while 15 samples were used, namely from 2005 to 2019. The research data was obtained from publications from the Central Bureau of Statistics (BPS) and Bank Indonesia. The data analysis technique used is multiple linear regression analysis. Based on the results of data analysis conducted in this study, it can be concluded that: (1) people's income has a positive effect on saving in Indonesia; (2) interest rates and inflation have no effect on savings in Indonesia.