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All Journal Jurnal Komunikasi Journal of Research in Social Science and Humanities KAGANGA KOMUNIKA: Journal of Communication Science JEELL (Journal of English Education, Linguistics and Literature)
Gurning, Sisca T.
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Transformation of Multimedia Journalism Learning Practices in The Era of Social Media: The Influence of Instagram and TikTok on Gen Z Student in West Jakarta Gurning, Sisca T.
Jurnal Komunikasi Vol 18, No 2 (2024): September
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v18i2.26715

Abstract

Rapidly developed digital media technology has made it easier for everyone to contribute to the world of journalism. Social media, such as Instagram and TikTok, have increased students' interest in journalism and provided opportunities for them to be part of news production. Higher education learning spaces will have to adapt to this development. This study aims to examine the influence of social media on learning multimedia journalism through social media for Gen Z students at a university in West Jakarta, in order to produce quality graduates who are able to adapt to the development of digital technology. Research methodology with quantitative approach with a sample of multimedia journalism students. Data analysis based on the reliability testing method used in this study is Cronbach's Alpha. Validity testing using the SPSS program with the Pearson Correlation Method, which correlates each item with the total score of the questionnaire items. The results indicated that social media influenced multimedia journalism learning practices, which were also determined by other factors.
KETIKA MOBIL BICARA TENTANG PEREMPUAN: FEMVERTISING DAN STORYTELLING MARKETING DALAM IKLAN VOLVO EX90 Gurning, Sisca T.; Ingratubun, Adrian; Andrian, Pieter
KAGANGA KOMUNIKA: Journal of Communication Science Vol 7 No 1 (2025): Edisi 12
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v7i1.5656

Abstract

Iklan sebagai media komunikasi pemasaran memiliki peran strategis dalam membentuk persepsi dan preferensi konsumen terhadap produk, tidak hanya dengan informasi yang rasional, tetapi juga dapat melalui pendekatan emosional dan simbolik. Industri otomotif yang secara tradisional identik dengan nilai-nilai maskulinitas, kini mulai menghadirkan narasi yang lebih inklusif. Salah satu contohnya adalah iklan mobil listrik Volvo EX90, membuat iklan di era digital ini dengan pendekatan femvertising. Iklan berdurasi 3 menit 45 detik ini menempatkan perempuan sebagai pusat cerita, baik secara visual maupun naratif, melalui tokoh istri, anak perempuan, perempuan profesional dan ibu tokoh utama pria. Penelitian ini bertujuan untuk menganalisa representasi perempuan dalam iklan Volvo EX90 dengan pendekatan kualitatif deskriptif, melalui metode analisis isi deskriptif-interpretatif. Kerangka analisis yang digunakan mengacu pada elemen storytelling serta dengan pendekatan komunikasi visual dan simbolik, berdasarkan narasi dalam iklan. Hasil penelitian menunjukkan walau narasi iklan dibangun dari sudut pandang tokoh laki-laki, namun seluruh alur cerita justru berpusat pada pengalaman, emosi dan posisi perempuan sebagai subjek utama. Representasi perempuan lintas generasi dalam iklan ini, memperlihatkan nilai-nilai keberdayaan, empati dan keselamatan, sekaligus menggugat stereotip maskulinitas dalam pemasaran produk otomotif. Penelitian ini berkontribusi pada perluasan pemahaman tentang strategi femvertising dalam kategori produk non-tradisional, serta menekankan pentingnya storytelling marketing dalam membangun komunikasi merek yang lebih humanis, inklusif dan relevan dengan konsumen di era digital.   Kata Kunci: Femvertising, Mobil Listrik, Storytelling Marketing, Representasi Perempuan, Iklan Digital
Content Diversity As A Predictor Of Digital Media Consumption By Generation Z: A Study On The Vidio Platform In Indonesia Safrudiningsih, Safrudiningsih; Gurning, Sisca T.; Dananjaya, Adlino; Suminta, Dias
Journal of Research in Social Science and Humanities Vol 5, No 4 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i4.491

Abstract

The transformation of digital media in the era of streaming platforms has influenced how Generation Z accesses entertainment and information. They are currently the users who dominate the preference for video-based services in digital media. This study aims to analyze the diversity of content on one of Indonesia's streaming platforms, Vidio, as a predictor of digital media consumption among Generation Z in Indonesia. The research method used a quantitative approach through the distribution of online questionnaires to 117 respondents representing regions in Indonesia. The research instrument used a five-point Likert scale, which was tested for validity using Pearson Correlation and reliability using Cronbach's Alpha through the SPSS program. Simple regression analysis was used to test the effect of content diversity on digital media consumption. The results of the study show that the diversity of Vidio content, which includes a variety of entertainment, sports, and local content, has a significant relationship with Gen Z's digital media consumption. These findings indicate that the intensity and frequency of users consuming digital media through the Vidio platform is increasing. This study confirms that content is a key factor in building user engagement and the competitiveness of local platforms amid the dominance of global streaming services. The implications of this study are recommendations to improve the quality of content curation and strategic differentiation development as efforts to strengthen Vidio's position in Indonesia.
THE INFLUENCE OF THE INDEPENDENT LEARNING CURRICULUM ON STUDENTS’ ENGLISH LEARNING ACHIEVEMENT Nurohmat, Nurohmat; Dian; Gurning, Sisca T.
JEELL (Journal of English Education, Linguistics and Literature) Vol. 12 No. 1 (2025): JEELL Volume 12 Number 1 February 2025
Publisher : LPPM Universitas PGRI Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32682/jeell.v1201/21

Abstract

The aim of this study is to examine the impact of Indonesia's Independent Learning Curriculum (Merdeka Curriculum) on the English learning achievement of vocational school students in West Jakarta. A quantitative research approach, including standardized English proficiency tests and surveys, was employed to assess the differences in achievement. The results show that students under the Independent Learning Curriculum achieved significantly higher scores in English proficiency, particularly in speaking and writing, compared to those following the previous 2013 curriculum. The improved outcomes are attributed to the curriculum's flexibility, focus on 21st-century skills, and integration of technology. However, successful implementation depends on factors such as teacher quality, school facilities, and stakeholder involvement. This study contributes to the ongoing discourse on curriculum reform and its effects on student learning outcomes in vocational education in Indonesia.
Co-Authors Andrian, Pieter Dananjaya, Adlino Dian Ingratubun, Adrian Nurohmat, Nurohmat Safrudiningsih, Safrudiningsih Suminta, Dias