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All Journal Scholarly Journal of Elementary School Cognoscere: Jurnal Komunikasi dan Media Pendidikan
Ariani, Puput
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Arts Humanities Education Languange, Linguistic, Communication & Media Mathematics Other

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Permasalahan dan Strategi Komunikasi Pemasaran dalam Promosi Pendidikan: Studi Kasus pada Calon Siswa Harahap, Dinda Nurmadinah; Ariani, Puput
Cognoscere: Jurnal Komunikasi dan Media Pendidikan Vol. 1 No. 1 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/cognoscere.v1i1.23

Abstract

Marketing communication and promotion in education play a vital role in the development and promotion of educational institutions. However, several challenges are often encountered, such as difficulties in reaching prospective students, message mismatches, lack of coordination in communication channels, and underutilization of data and analysis. This discussion emphasizes the importance of integrated and consistent communication strategies, understanding the needs of prospective students, utilizing data and analysis, and adapting to current trends and technologies. By implementing these recommendations, educational institutions can enhance the effectiveness of marketing communication and promotion, ultimately achieving better development goals. Abstrak Komunikasi pemasaran dan promosi pendidikan memainkan peran penting dalam pengembangan dan promosi lembaga pendidikan. Namun, terdapat permasalahan yang sering dihadapi, seperti kesulitan menjangkau calon siswa, ketidakcocokan pesan, kurangnya koordinasi saluran komunikasi, dan kurangnya pemanfaatan data dan analisis. Dalam pembahasan ini, dijelaskan pentingnya strategi komunikasi terintegrasi dan konsisten, pemahaman kebutuhan calon siswa, pemanfaatan data dan analisis, serta adaptasi dengan tren dan teknologi terkini. Dengan menerapkan saran-saran tersebut, diharapkan lembaga pendidikan dapat meningkatkan efektivitas komunikasi pemasaran dan promosi pendidikan, serta mencapai tujuan pengembangan yang lebih baik. Kata kunci: komunikasi pemasaran, promosi pendidikan, koordinasi saluran komunikasi
Efektivitas Media Audio Visual Berbasis Kearifan Lokal untuk Meningkatkan Literasi Budaya Siswa Novitasari, Laily; Nura Aziza, Ella Rahma; Ariani, Puput; William, Nanda; Ika Puspita, Ari Metalin
Scholarly Journal of Elementary School Vol 4 No 2 (2024): Scholarly Journal of Elementary School
Publisher : PGSD STKIP PGRI Pacitan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21137/sjes.2024.4.2.2

Abstract

Education has a big role in determining the progress or decline of a nation. Education is very necessary for every human being as a means of developing the values that exist within humans such as social, moral, religious and cultural values. Based on the results of observations, it was found that cultural literacy among students in elementary schools is still low. The aim of this research is to see the influence of the effectiveness of local wisdom-based audio visual media on increasing cultural literacy in elementary schools. The research method used in this research is quantitative with a quasi-experimental type. The sampling technique used in this research used saturated sampling, because all members of the population were used as research subjects. The instruments in this research used observation questionnaires and tests. The data analysis technique in this research uses an independent sample t-test with the help of SPSS 25.0 software. The research results show that audio-visual media based on local wisdom is effective in increasing cultural literacy in elementary schools. This is shown based on the results of different tests that there are differences in the understanding of cultural literacy before and after the use of audio-visual media based on local wisdom. So it can be concluded that there has been an increase in students' cultural literacy after using audio-visual media based on local wisdom.
Co-Authors Harahap, Dinda Nurmadinah Nanda William Novitasari, Laily Nura Aziza, Ella Rahma Puspita, Ari Metalin Ika