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All Journal Huma: Jurnal Sosiologi Hayak Bamara: Jurnal Pengabdian Masyarakat
Putri, Azmi Anugerah
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Humanities Environmental Science Social Sciences

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Self Healing Generasi Z: Bentuk Baru Perilaku Konsumtif Pada Mahasiswi FISIP ULM Putri, Azmi Anugerah; Hidayah, Sri
Huma: Jurnal Sosiologi Vol. 3 No. 3 (2024)
Publisher : Prodi Sosiologi FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/h-js.v3i3.230

Abstract

The Covid-19 pandemic is the beginning of the rise of the self healing trend among generation Z when all activities must be done from home, so many people need self healing. This study aims to determine the meaning of self healing and how self healing becomes consumptive behavior. The subjects of this research were female students of the Faculty of Social and Political Sciences, Lambung Mangkurat University. This research uses a qualitative approach with phenomenological research type. Data collection techniques using observation, interviews, and documentation. The research informants amounted to 18 people, who were obtained by snowball technique. The results showed that self healing became a habit during the Covid-19 pandemic which was finally difficult to abandon and is now a new form of consumptive behavior. Generation Z (female FISIP ULM students) interpret self healing as an obligation, a burden, a way to get recognition, and show themselves on social media. Self healing is used as a sign value that is consumed to show off a lifestyle. The consumption logic of Generation Z (female FISIP ULM students) is no longer on how self healing can provide complete healing, but is replaced by a need that must always be fulfilled. This research concludes that the meaning of self healing has shifted away from its true meaning. It is important for Generation Z students and social media users to wisely filter information and trends that can trigger consumptive behavior. Self healing should be about real self-healing, not just a trend on social media that encourages someone to do it until it becomes consumptive behavior.
Merekah Harap Produk UMKM Melalui Media Sosial dan E-Commerce di Desa Terantang Kabupaten Barito Kuala Setiawan, Fahrul Ruzi; Zulaikha, Siti; Ungawaru, Shinta Ardini Prasasti; Putra, Aditya Dimas Anggi; Sari, Ayu Permata; Vinanda, Astri Dea Ranindiaz; Putri, Azmi Anugerah; Irmayani, Irmayani
Hayak Bamara: Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2024)
Publisher : Prodi Sosiologi FISIP ULM

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Abstract

One of the sectors affected by technological developments is the micro, small and medium enterprise (MSME) sector, especially in the marketing process. Social media can be utilized by MSME actors as a promotional medium. However, in the midst of technological advances, there are limitations on the UMKM players of kelakai chips in Terantang Village, Mandastana District, Barito Kuala Regency, especially related to how to brand and promote products through social media. The solution encouraged by the service team is a socialization program on the potential and marketing of kelakai chips through e-commerce and social media. The aim is to invite the community to strengthen MSMEs through online marketing so that they can reach more enthusiasts (consumers). The program is implemented through activities: 1) Socialization; 2) Marketing class; and, 3) Product photography class. The targets of the program are kelakai chips MSME players and the Terantang Village community, especially mothers. This program was able to strengthen the spirit and entrepreneurial spirit of the kelakai chips MSME players and the Terantang Village community. The benefits of this program are that the kelakai chips MSME players have an unlimited mindset and the ability to promote their processed products, so as to increase the income and welfare of their families and surrounding communities. The achievements of this program will have implications for the ability of MSMEs in Terantang Village to survive in running their businesses. After the implementation of the program, the service team gained various knowledge on how to help market community products that have limited technological knowledge.
Co-Authors Ayu Permata Sari Hidayah, Sri Irmayani Irmayani Putra, Aditya Dimas Anggi Setiawan, Fahrul Ruzi Siti Zulaikha Ungawaru, Shinta Ardini Prasasti Vinanda, Astri Dea Ranindiaz