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All Journal International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) International Journal of Economic Research and Financial Accounting
Nur Mutiah
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Humanities Economics, Econometrics & Finance Energy Social Sciences Other

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Analysis of Batik Marketing Management in South Tapanuli Regency Nur Mutiah; Ali Hardana; Try Wahyu Utami
International Journal of Economic Research and Financial Accounting Vol 1 No 3 (2023): IJERFA-APRIL 2023
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijerfa.v1i3.31

Abstract

Sipirok Batik Village is one of the cultural areas in Indonesia which is rich in cultural and historical potential that has been inherited from our ancestors. One of the invaluable heritages owned by the Sipirok batik village is the art of batik which is included in the intangible cultural heritage. Solo batik art, which is the main attraction, is enriched with historical sites such as historic tombs and mosques and other sites. The aims of this research are to: (1). Analyzing marketing management carried out by batik entrepreneurs in Sipirok Batik Village, South Tapanuli Regency, (2). To find out the marketing management carried out by batik entrepreneurs in Sipirok Village, South Tapanuli Regency, (3). To find a new marketing management so that it can further increase batik sales in Sipirok Batik Village, South Tapanuli Regency, (4). This research is expected to be able to contribute to the government to encourage local governments to support the preservation of batik. The research results are: (1). The research planned by the researchers has been successfully implemented in the Sipirok Batik Village, South Tapanuli Regency, (2). The results of data processing show that the marketing carried out by the batik artisans of Kampung Batik Sipirok, South Tapanuli Regency still uses traditional methods as much as 17%, while marketing management is carried out by batik craftsmen using ICT (website) as much as 83%, (3). Based on the SWOT analysis, it can be concluded that the marketing management marketing method that uses internet technology (website) can be applied by batik craftsmen in Sipirok Batik Village, South Tapanuli Regency.
COMMUNITY EMPOWERMENT IN UTILIZING SALAK FRUIT WASTE BY ADOPTING CREATIVE ECONOMIC INDUSTRY IN SITARATOIT VILLAGE Delima Sari Lubis; Rini Hayati; Nur Mutiah; Risna Hairani; Replita; Aliman Syahuri Zein; Sri Meylinda
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 3 (2024): November 2024 - February 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i3.2114

Abstract

Salak (Salacca Zalacca) is a tropical fruit horticultural commodity native to Indonesia. It has important nutritional content and benefits for the human body, one of the central areas of salak production in Indonesia is Sitaratoir Village which is located in the West Angkola sub-district of South Tapanuli Regency, North Sumatra Province. Based on data from BPS (Central Statistics Agency), salak production in the West Angkola sub-district is 319,907 quintals (kw), the high amount of salak production makes the area export to other areas in the form of fresh fruit. The weakness of this salak fruit is that it rots easily so it cannot be reused, coupled with the inability of the surrounding community to process salak fruit waste into something of economic value. Therefore, efforts are needed to recycle salak waste based on the creative economy industry through Community Service (PKM). This activity aims to increase the potential of salak waste through utilization into environmentally friendly floor cleaner products as an effort to improve the welfare of the local community. This activity is carried out in several stages, the first is to establish cooperation with local government officials, the second stage is to conduct preliminary tests on product manufacturing, socialization and finally assistance in product processing in the community. The output produced in this PKM activity is a floor cleaner product which is then published in the form of a journal or published in print media.
Co-Authors Ali Hardana Aliman Syahuri Zein Delima Sari Lubis Replita Rini Hayati Risna Hairani Sri Meylinda Try Wahyu Utami