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All Journal Journal of Artificial Intelligence and Digital Business TGO Journal of Community Development
Chaerani, Aura
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Social Sciences

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Digital Marketing Training through the 4C Formula Copywriting Method in Kampung Gerabah Penanggungan Chaerani, Aura; Rahmawati, Widiya; Syaadzan, Daiva Permana Ardanu; Salamah, Salafiatus; Iswari, Hanif Rani
TGO Journal of Community Development Vol. 1 No. 2 (2023): July - December
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.2023.017

Abstract

This community service initiative focused on enhancing the digital marketing skills of the residents in Kampung Gerabah Penanggungan through a 10-day training program. Twenty community members participated in the program, where they received training on fundamental aspects of digital marketing, such as social media marketing and search engine optimization (SEO). Additionally, the participants were equipped with knowledge and skills in employing the 4C formula copywriting method, a proven approach for crafting compelling marketing content. The results of the study showed that the training program was effective in improving the participants' knowledge and skills in digital marketing. The participants were able to create effective marketing content for their products and services. They were also able to use social media to reach a wider audience.
Pendekatan Quality Of Work Life Sebagai Strategi Intention To Stay Dengan Penguatan Komitmen Organisasi Chaerani, Aura; Hermawati, Adya; Survival, Survival
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.755

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh Quality of Work Life sebagai strategi Intention to Stay dengan penguatan Komitmen Organisasi. Penelitian ini menggunakan pendekatan kuantitatif eksplanatori research. Populasi sekaligus sampel dalam penelitian ini adalah seluruh karyawan yang bekerja di PT. Bintang Perkasa Logistik Malang sebanyak 43 orang. Teknik penarikan sampel yang digunakan adalah Non-probability sampling. Teknik pengumpulan data menggunakan kuesioner melalui software Smart Partial Least Square (PLS) versi 4. Hasil penelitian ini menunjukkan bahwa Quality of Work Life berpengaruh positif dan signfikan terhadap intention to stay. Komitmen Organisasi berpengaruh positif dan signfikan terhadap Intention to Stay. Quality of Work Life berpengaruh positif dan signfikan terhadap komitmen organisasi, begitu juga dengan Komitmen Organisasi dapat memediasi dan berpengaruh positif signifikan terhadap Quality of Work Life dan Intention to Stay karyawan
Co-Authors Adya Hermawati Hanif Rani Iswari Rahmawati, Widiya Salamah, Salafiatus SURVIVAL - - Syaadzan, Daiva Permana Ardanu