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All Journal Wahana Didaktika Journal of Islamic Economics and Finance
Feby Amelia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Pengaruh Direct Marketing terhadap Keputusan Pembelian pada Live Streaming Tiktok dengan Kepercayaan sebagai Variabel Moderasi dalam Perspektif Bisnis Islam : Study pada Generasi Z Pengguna Aplikasi Tiktok di Kota Bandar Lampung Fatih Fuadi; Adib Fachri; Feby Amelia
Journal of Islamic Economics and Finance Vol. 2 No. 2 (2024): Mei: Journal of Islamic Economics and Finance
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jureksi.v2i2.1137

Abstract

The development of the times is constantly changing, marked by the existence of various applications that have online promotion and sales features. competition in online sales is getting tighter, making online business people look for the right strategy to market their products, such as in the TikTok strategy application so that consumers are easy to make a purchasing decision, namely with its latest feature, namely live streaming, which can be seen from direct marketing and trust. The purpose of this study was to determine the effect of direct marketing on purchasing decisions with trust as a moderating variable in an Islamic business perspective. This research uses quantitative methods. Data collection techniques in literature review, questionnaires and Likert scales. The population used in this study is generation z in Bandar Lampung City. Sampling in this study using purposive sampling technique. The number of samples used, determined by the formula according to Widianto, amounted to 97 respondents. The data analysis method uses Partial Last Scructural Equation Modeling (PLS-SEM) and data processing using smartPLS software. The results of this study indicate that there is a positive and significant influence between direct marketing on purchasing decisions. And trust does not moderate the relationship between direct marketing and purchasing decisions. In the perspective of Islamic business direct marketing on purchasing decisions on live streaming tiktok has implemented the principles of Islamic business ethics, including unity, balance, free will, responsibility, and benevolence so that it is something that Muslim business people need to pay attention to.
Pengaruh Penggunaan Video Animasi Terhadap Hasil Belajar Siswa Mata Pelajaran IPAS Kelas V SDN 230 Palembang Feby Amelia; Rizhardi, Rury; Hermansyah
Wahana Didaktika : Jurnal Ilmu Kependidikan Vol. 23 No. 2 (2025): Wahana Didaktika: Jurnal Ilmu Kependidikan
Publisher : Faculty of teaching training and education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/wahanadidaktika.v23i2.18568

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh penggunaan media video animasi terhadap hasil belajar siswa pada mata pelajaran Ilmu Pengetahuan Alam dan Sosial (IPAS) kelas V SDN 230 Palembang. Latar belakang penelitian ini adalah rendahnya Hasil Belajar siswa serta kurangnya variasi media pembelajaran yang digunakan di kelas, yang berdampak pada hasil belajar siswa. Metode yang digunakan dalam penelitian ini adalah kuantitatif dengan pendekatan eksperimen semu (quasi experiment). Sampel penelitian terdiri dari dua kelas, yaitu kelas eksperimen yang menggunakan video animasi dan kelas kontrol yang menggunakan metode ceramah. Instrumen penelitian berupa tes hasil belajar yang diberikan sebelum dan sesudah perlakuan. Hasil analisis data menunjukkan bahwa terdapat perbedaan signifikan antara hasil belajar siswa yang menggunakan video animasi dengan yang tidak. Penggunaan video animasi terbukti meningkatkan pemahaman konsep dan motivasi belajar siswa. Dengan demikian, media video animasi dapat menjadi alternatif yang efektif dalam meningkatkan hasil belajar siswa pada mata pelajaran IPAS.
Co-Authors Adib Fachri Fatih Fuadi Hermansyah RIZHARDI, RURY