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All Journal Student Scientific Creativity Journal Journal of Islamic Economics and Finance
Sonia Silastia
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Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Social Media Marketing dan Brand Ambassador Terhadap Minat Beli Pada Produk Scarlett Whitening Sonia Silastia; Nadya Artha Joecha Mayvea; Salsabila Rahmadini; Rohanah Rohanah; Nabila Nabila; Elfiana Febrianti; Robiatul Adawiyah; Kurniawati Mulyanti
Journal of Islamic Economics and Finance Vol. 2 No. 3 (2024): Agustus: Journal of Islamic Economics and Finance
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jureksi.v2i3.1581

Abstract

The study explores how consumer interest in purchasing Scarlett bleach products is influenced by the interaction between social media marketing and brand ambassadors. The purpose of this study was to investigate the potential impact of brand ambassadors and social media marketing on consumer interest in purchasing Scarlett Whitening products. Using purposive sampling, a non-probability sampling technique, 54 students who had purchased Scarlett products were respondents in total. Google Forms distributed questionnaires are used in the data collection method. The findings of the study showed that the t-value was 1.129 < 2.008 and that the social media marketing variable had a negative and insignificant impact on the variable that measured interest in buying Scarlett bleaching products, with an effect of 0.267 > 0.05. At 0.000 < 0.05 and 1 count 5.292 > t table 2.008, The Brand Ambassador variable has been proven to have a positive and rather significant effect on the variable of Scarlett Whitening's buying interest in products.
Model Pengelolaan Zakat, Infaq, dan Shodaqoh dalam Pembangunan Suatu Negara Sonia Silastia; Salsabila Rahmadini; Nadya Artha Joecha Mayvea; Abdillah Abdillah; Yayat Suharyat
Student Scientific Creativity Journal Vol. 1 No. 3 (2023): Mei : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v1i3.1992

Abstract

The purpose of this study is to analyze the management of the Infak Shodaqoh Zakat Fund (ZIS) in the context of poverty and how the ZIS Fund is managed to improve the country's economy. This research method uses qualitative research design and conducts data collection techniques using literature review methods with secondary data from previous research and other available sources. On the other hand, technical data analysis is carried out by drawing conclusions. These results show that the management of ZIS funds in Indonesia is still not perfect. As a result, there are still many people living in poverty.
Co-Authors Abdillah Abdillah Elfiana Febrianti Kurniawati Mulyanti Nabila Nabila Nadya Artha Joecha Mayvea Robiatul Adawiyah Rohanah Rohanah Salsabila Rahmadini Yayat Suharyat