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All Journal Paradigma : Journal of Science, Religion and Culture Studies Jurnal Fakultas Ekonomi : OPTIMAL JRAK: Jurnal Riset Akuntansi dan Komputerisasi Akuntansi DEVOSI Journal of Economics and Business Letters Jurnal Minfo Polgan (JMP) Jurnal Bakti Bagi Bangsa Asia Pacific Journal of Management and Education Neraca Manajemen, Akuntansi, dan Ekonomi Journal of Islamic Economics and Finance Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Pajak dan Analisis Ekonomi Syariah
Kurniawati Mulyanti
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Mechanical Engineering Physics Social Sciences Other

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ANALISIS SIKAP DAN PERILAKU MASYARAKAT TERHADAP PELAKSANAAN PROGRAM BANK SAMPAH (STUDI KASUS MASYARAKAT KELURAHAN BAHAGIA BEKASI UTARA) Mulyanti, Kurniawati; Fachrurozi, A
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 10 No 2 (2016): Optimal : Jurnal Ilmiah Ekonomi Manajemen dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

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Abstract

This study aims to determine how the attitudes and behavior of people in the Village of Bahagia, North Bekasi against Bank Sampah Program Implementation in village Bahagia. This study used quantitative descriptive research method in which researchers will explain or describe public attitudes Bahagia Village North Bekasi, on the implementation of Bank Sampah Program in the Environment village Bahagia.This study used primary data by collecting data through questionnaires to 67 respondents that people in the Bahagia village, North Bekasi who follow the customer in the Sampah Bank in RW 45 Village Bahagia. Data were processed using descriptive statistical analysis to determine the public's attitude Bahagia Village North Bekasi on the implementation of the Bank Sampah Program. From the results of the average score of respondents about public attitudes confidence in the attributes of 0.74 which means that the public attitude of society Bahagia village good attitude towards the implementation of the existing Bank Sampah program such village. While based on the scores for variables Behavior of 0.66 (positive) means showing the behavior of people in the Bahagia village good or positive to the presence of Bank Sampah in its environment. From the discussion, it can be known factors - factors that need to be fixed for the implementation of the next program to the Bank Sampah. So need a better effort for the implementation of the Bank Sampah program.
PENGARUH KUALITAS TEKNIS DAN KUALITAS FUNGSIONAL TERHADAP KEPERCAYAAN NASABAH (STUDI KASUS NASABAH BANK BUKOPIN CABANG BEKASI) Mulyanti, Kurniawati
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 5 No 1 (2011): Vol 5 No 1 (2011): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

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Abstract

Before buying or consuming good and services, The Consumers will consider evaluation result of services quality that it?s perceived when they consume good and services. If they feel good and satisfied with the services so the consumer will belief to buy and consume and they belief with the services that it?s enjoyed. The bank, as financial institusion is greatly influenced trust of customer. Therefore, the factors affecting of the trust very important to paid attention and improved. The technical quality and functional quality that it?s do by the bank will influence trust of the customers for the institution. The research discuss influence of technical quality and functional quality on customers confidence in Bank Bukopin especially Bekasi branch. The technical quality refer to skill or expertise of customer services and supporting factors requite saving results. Whereas, the functional quality refer to interaction process of customer services with customers when they transaction. The result of the study explain there is a positive influence and significant of technical quality variable and functional quality on customers confidence. The research use respondent data as many as 81 people. The result of the study recommends for bank Bukopin management to attention on aspects related with technical quality and functional quality in order to achieve customer confidence,paper investigates the implemented a new Rpl,00 tick size on December 16, 2006 in the Indonesia Stock Exchange.
PEMAHAMAN DAN KESIAPAN UKM DALAM IMPLEMENTASI SAK ETAP : SURVEY PADA UKM DI BEKASI Cahyati, Ari Dewi; Mulyanti, Kurniawati; Setyawasih, Rianti
JRAK (Jurnal Riset Akuntansi dan Komputerisasi Akuntansi) Vol 2 No 2 (2011): JRAK : Jurnal Riset Akuntansi & Komputerisasi Akuntansi
Publisher : Jurusan Akuntansi Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (247.846 KB) | DOI: 10.33558/jrak.v2i2.136

Abstract

Objective ot this study was to determine whether SMEs in Bekasi has made the financial statement for a basis tax reporting,  basis for decision making in business management, credit application to financial institutions as well as to determine whether SMEs have been aware of any enforcement that ETAP GAAP has become effectively January 1,  2010. The other objective is to determine whether the user  ETAP GAAP in this case SMEs in Bekasi have undertood and prepare for implementation of ETAP GAAP. The research method used is descriptive qualitative. The result show that most of SME in Bekasi has made the financial statements and tax reporting as a basis basis tax reporting,  basis for decision making in business management, credit application to financial institutions (60%).  However most of SMEs (65%) did not know  that ETAP has apply as GAAP effective January 1, 2010. Most of SMEs in Bekasi merely know enough  about the accounting treatment under GAAP ETAP with score 1.8. However, SMEs in Bekasi ready and willing to implelment ETAP GAAP with score 3.
PENGUATAN EKONOMI KELUARGA MELALUI SUBSISTENSI PRODUKSI Mulyanti, Kurniawati; Hastuti, Isti Puji; Berry, Yunike
DEVOSI Vol 3 No 1 (2022): Devosi Jurnal Pengabdian Masyarakat
Publisher : LPPM Universitas Islam 45 Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/devosi.v3i1.3107

Abstract

Strengthening the family economy through subsistence production is an important activity during the COVID-19 pandemic. Savings in expenditure by producing the goods needed by themselves, helps maintain family economic stability which in turn has an impact on the stability of family welfare. The program to strengthen the family economy through subsistence production aims to help housewives in an effort to save household expenses productively. The method applied in the socialization of this program is done with lectures and practice in the form of videos uploaded through the Watshaap group. Participants in this program are 52 housewives in Pedurenan Village, Mustika Jaya, Bekasi City. The enthusiasm of the program participants was supported by the cooperation of the village apparatus, especially the Lurah woman and the head of the PKK of the Pedurenan village, Mustikajaya
ACTION PLAN DAN STRATEGI PENDIDIKAN DASAR DI KABUPATEN BEKASI Andi Sopandi; Kurniawati Mulyanti; Rusham .; Yayat Suharyat; Bujang .; A. Fachrurozi
PARADIGMA : JURNAL ILMU PENGETAHUAN AGAMA, DAN BUDAYA Vol 7 No 1 (2006): PARADIGMA : Jurnal Ilmu Pengetahuan, Agama dan Budaya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Islam 45

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Abstract

Decentralization of education has provided the base of information on what happens in the sector of education as the consequences of regional autonomy. The policy of decentralization for primary and middle-level education has been commenced since 2001, by handing over the authority for running the management of the education to the local government at sub-urban and municipal level.
PELATIHAN DIGITAL MARKETING DALAM MENINGKATKAN JIWA KEWIRAUSAHAAN BAGI KELOMPOK USAHA MIKRO KECIL Eka Nadya Zuhrufillah; Kurniawati Mulyanti; Rusham Rusham
An-Nizam Vol 1 No 1 (2022): An Nizam : Jurnal Bakti Bagi Bangsa
Publisher : Universitas Islam 45 Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/an-nizam.v1i1.3562

Abstract

Metode yang digunakan dalam hasil observasi wawancara kepada para UMKM di lingkungan Rt 002 terdapat 10 orang. Dalam upaya penggunaan media digital marketing lebih menfaatkan teknologi yang ada saat ini dengan sebaik mungkin tidak hanya sekedar untuk mengunakan yang tidak di perlukan tetapi bisa lebih memanfaatkan untuk mendapatkan peluang bisnis. Tujuannya untuk meningkatkan kemampuan pelaku UMKM dalam menggunakan sistem digital marketing yang mempromosikan melalui digital marketing secara onlien dan offline serta memiliki nilai jual yang tinggi. Dalam memantau program kerja untuk keduanya secara online dan offline serta pelaku UMKM. Serta hasil dari penyuluhan digital marketing ini kepada masyrakat Rt 002 paham akan kurangnya pengetahuan digital marketing serta memasarkan suatu produknya di sosial media, oleh karena itu memperlukan perkembagan usaha berbasis teknologi sehinga dapat mempermudah dalam memperjual belikan suatu produk melaluin online atau offline. Dari hasil pelaksaan progam kuliah kerja nyata kali ini dapat memberikan manfaat untuk para umkm seperti adanya tambahan penghasilan ekonomi untuk para umkm. kata kunci : umkm, digital marketing The method used in the observation results of interviews with MSMEs in the Rt 002 environment are 10 people. In an effort to use digital marketing media, use the current technology as well as possible, not just to use what is not needed, but to be able to take more advantage of it to get business opportunities. The goal is to increase the ability of MSME actors to use a digital marketing system that promotes online and offline digital marketing and has a high selling value. In monitoring work programs for both online and offline as well as MSME actors. And the results of this digital marketing counseling to the community of Rt 002 understand the lack of digital marketing knowledge and market a product on social media, therefore it requires technology-based business development so that it can make it easier to trade a product through online or offline. From the results of the implementation of the real work college program this time it can provide benefits for MSMEs such as additional economic income for MSMEs. keywords: umkm, digital marketing
ACTION PLAN DAN STRATEGI PENDIDIKAN DASAR DI KABUPATEN BEKASI Andi Sopandi; Kurniawati Mulyanti; Rusham .; Yayat Suharyat; Bujang .; A. Fachrurozi
PARADIGMA : JURNAL ILMU PENGETAHUAN AGAMA, DAN BUDAYA Vol 7 No 1 (2006): PARADIGMA : Jurnal Ilmu Pengetahuan, Agama dan Budaya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Decentralization of education has provided the base of information on what happens in the sector of education as the consequences of regional autonomy. The policy of decentralization for primary and middle-level education has been commenced since 2001, by handing over the authority for running the management of the education to the local government at sub-urban and municipal level.
Pengaruh Social Media Marketing dan Brand Ambassador Terhadap Minat Beli Pada Produk Scarlett Whitening Sonia Silastia; Nadya Artha Joecha Mayvea; Salsabila Rahmadini; Rohanah Rohanah; Nabila Nabila; Elfiana Febrianti; Robiatul Adawiyah; Kurniawati Mulyanti
Journal of Islamic Economics and Finance Vol. 2 No. 3 (2024): Agustus: Journal of Islamic Economics and Finance
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jureksi.v2i3.1581

Abstract

The study explores how consumer interest in purchasing Scarlett bleach products is influenced by the interaction between social media marketing and brand ambassadors. The purpose of this study was to investigate the potential impact of brand ambassadors and social media marketing on consumer interest in purchasing Scarlett Whitening products. Using purposive sampling, a non-probability sampling technique, 54 students who had purchased Scarlett products were respondents in total. Google Forms distributed questionnaires are used in the data collection method. The findings of the study showed that the t-value was 1.129 < 2.008 and that the social media marketing variable had a negative and insignificant impact on the variable that measured interest in buying Scarlett bleaching products, with an effect of 0.267 > 0.05. At 0.000 < 0.05 and 1 count 5.292 > t table 2.008, The Brand Ambassador variable has been proven to have a positive and rather significant effect on the variable of Scarlett Whitening's buying interest in products.
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI PADA BITTERSWEET BY NAJLA Aulya Rachma Damayanti; Hilwa Karimah; Nazwa Abidin Yunus; Az Zahra Putri Setyo Wati; Muhammad Faiz Ferdi Rahman; Cattelya Putri Maharani; Kurniawati Mulyanti
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 6 No. 10 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v6i10.4654

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui apakah minat pembelian produk Bittersweet By Najla dipengaruhi secara berbeda oleh harga dan kualitas produk. Dengan jumlah sampel sebanyak 65 responden, maka populasi penelitian dalam penelitian ini adalah pelanggan Bittersweet by Najla. Ada desain penelitian deskriptif kuantitatif yang digunakan. Regresi berganda merupakan pendekatan analisis data yang dihitung dengan software SPSS (Statistical Product and Service Solution) 2024. Penelitian menunjukkan bahwa nilai koefisien regresi variabel pengaruh harga (X1) sebesar 0,309 menunjukkan adanya korelasi positif antara peningkatan satuan pada variabel pengaruh harga dengan peningkatan minat beli produk. Bittersweet Najla mengalami kenaikan 0,309 unit. Koefisien regresi kualitas produk (X2) mempunyai nilai sebesar 0,438 (positif) yang menunjukkan bahwa minat konsumen untuk membeli produk Bitter Sweet By Najla mengalami kenaikan sebesar 0,438 satuan untuk setiap satuan variabel kualitas produk. Selain itu, nilai koefisien determinasi sebesar 77,1%, yang menunjukkan bahwa meskipun harga dan kualitas produk berperan dalam menarik minat konsumen untuk melakukan pembelian, faktor lain seperti promosi dan kualitas layanan memiliki sisa 22,9% dari varians tersebut. Keywords: Harga, Kualitas Produk, Minat Beli
PENGARUH STRATEGI PROMOSI DAN PENENTUAN HARGA PRODUK EMINA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN Quanita Elisya Arianto; Chusnul Rahmawati; Ayu Oktavia; Vira Septiani; Erika Nurhayani; Devi Virgiana Hermansyah; Kurniawati Mulyanti
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 6 No. 10 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v6i10.4658

Abstract

Tujuan dari penelitian ini adalah untuk mengevaluasi bagaimana harga dan strategi periklanan produk Emina mempengaruhi pilihan konsumen di pasar kosmetik Indonesia. Dalam penelitian ini menggunakan metode deskriptif kuantitatif dan melibatkan 100 responden yang pernah menggunakan produk Emina. Mayoritas konsumen, menurut hasil penelitian, berpikir bahwa harga produk harus sesuai dengan kualitasnya. Diskon dan iklan media sosial khususnya telah terbukti menjadi taktik promosi yang sukses dalam mempengaruhi keputusan konsumen. Dengan menjembatani kesenjangan pengetahuan tentang pengaruh harga dan teknik promosi terhadap preferensi konsumen dan juga membantu perusahaan kosmetik menciptakan kampanye pemasaran yang lebih kompetitif dan produk yang lebih baik. Kata kunci: Promosi, Kebijakan Harga, Keputusan Pembelian
Co-Authors A Halim A. Fachrurozi Abdillah Aga Victoria Putra Ahmad Salam Alfahrozi Akhtareza Firdaus Alfito Deanova Andi Sopandi Andira Putri Balkis Anisa Setia Tantri Annisa Safitri Ari Dewi Cahyati Aulia Azzahra Aulya Rachma Damayanti Ayu Oktavia Az Zahra Putri Setyo Wati Berry, Yunike Bujang . Cattelya Putri Maharani Chairunnisa, Nurlalila Maysaroh Chusnul Rahmawati DARMANSYAH . Devi Virgiana Hermansyah Diah Ayu Purwitasari Difa Ardiyanti Dyana Dwi Indira Eka Nadya Zuhrufillah Elfiana Febrianti Erika Nurhayani Erina Haniammaria Esa Cahaya Purnomo Fachrurozi, A Fani Fitra Febrian Aidil Saputra Fikri Radiatus Solihin Futri Amalia Zahara Gustion, Irsyad Sefrialdi Haikal Restu Dirgantara Hakiki, Ali Nur Hasna Khumairoh Hastuti, Isti Puji Hendy Cahya Wiguna Hikmatul Aulia Hilwa Karimah Ika Ajeng Febrianti Ilham Fadhilah Indah Nur Aliza Inestia Rahmawati Insania Putri Amanda Irfan Arifin Irma Elvira Rizki Jajat Jatnika Jihan Nur’aini Tarwadjan Juliandara, Luthpiyah Junengsih, Junengsih Kharisma fajarwati Krishna Yudha Pratama Lisa Dwinar Lutfatul Latifah Lutfi Darmawan Mafriningsianti, Evi Marsha Izzatul Qaeda Maysaroh Chairunnisa, Nurlaila Muhamad Al Fikri Muhamad Backtiar Muhamad Ripqi Muhammad Akmal Rasyid Muhammad Faiz Ferdi Rahman Muhammad Nadzim Muhammad Rizqy Pratama Hardian Muhammad Vito Prasetiyo Muthi Kamila Nabila Arisanti Nabila Nabila Nadya Artha Joecha Mayvea Naurah Azzahra Qurratu’ain Nazwa Abidin Yunus Nidya Fakhirah Nike Fiola Novita Indriyani Nugroho, Aris Setyanto Nurnaja, Feby Nurul Fadilah Lola Santika Oryza Sativa Pranata Acun Puji Astuti Putri Amelia Atika Qois Abdul Hadi Quanita Elisya Arianto Rafi Alfian Hibrizi Rahma Afifah, Desti Raihan Eky Wahyudi Raihan Ramos Hamonangan Rasyad Fiqry Caturitama Reza Hermawan Rianti Setyawasih Risma Ayu Ramadina Rizha Ajitya Rizkia Fakhriana Rizky fadhillah Adrian Rizky Firmansyah Robiatul Adawiyah Rohanah Rohanah Rusham . Rusham Rusham Salsa Dila Putri Salsabila Rahmadini Salsabilla Putri Lunita Sandi Pasha Shabrina Nailussaadah Silvia Aluf Siska Diah Astuti Siti Anisa Oktaviani Siti Hafsiah Sonia Silastia Syakila Az-Zahwa Nurfatiha Syarif Noor Hidayah Taufik Hidyat Tristan Adi Astanto USWATUN HASANAH Vira Septiani Wise Cahyati Sholihat Yayat Suharyat Yayat Suharyat Zahratun Nisa