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All Journal Journal of Consumer Study and Applied Marketing Bogor Hospitality Journal Journal of Tourism, Hospitality and Travel Management (JTHTM)
nugraha, siti yulia irani
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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PENERAPAN EKONOMI KREATIF DALAM RANGKA MENINGKATKAN KUNJUNGAN WISATAWAN DI DESA WIDOSARI, KABUPATEN KULONPROGO nugraha, siti yulia irani; rosiana, eka nuraisah; daniati, hanna; maulina, lien; kuswandi, dede
Bogor Hospitality Journal Vol 8 No 1 (2024): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v8i1.117

Abstract

Widosari Tourism Village is one of the Tourism Villages in the Kulon Progo Regency. Most of the young population in Widosari Village are more interested in trying their luck in the city. This resulted in a lot of potential in Widosari Village that could not be maximized because of the lack of knowledge about economic opportunities in the village, a lack of understanding about the urgency of entrepreneurship and the creative economy that can improve the economy. The purpose of this study is to determine the strategy for implementing the creative economy and implementing the creative economy in increasing tourist visits. The research method in this research is descriptive qualitative research, which focuses on case studies. Data collection techniques using observation, interviews, and documentation. Data analysis technique using triangulation.
Green Online Food Delivery In Tourist Destinations: Analysis of Tourists' Value on Attitude And Purchase Intentions Prawira, Aura Bulan Andhara; Giovanni, Elvia; Prawira, Mega Fitriani Adiwarna; Nugraha, Siti Yulia Irani; Widyastuti, Sri Utari
Journal of Consumer Studies and Applied Marketing Vol. 2 No. 1 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jcsam.v2i1.146

Abstract

This study investigates the implementation of environmentally friendly online food delivery services in tourist destinations, aiming to align with the principles of sustainable tourism. The primary objective is to analyze how tourist values influence their attitudes and purchase intentions toward online food delivery in these destinations. A quantitative research method is employed, utilizing Structural Equation Modeling-Partial Least Squares (SEM-PLS) to assess the impact of customer value on attitudes and purchase intentions toward Green Online Food Delivery (Green OFD). The study sample comprises 120 tourists with prior experience using online food delivery services during their visits to tourist destinations. The results indicate that the availability of Green OFD, derived from environmentally friendly local products, significantly affects tourists' attitudes and purchase intentions, especially among those who are mindful of sustainability issues. Tourists demonstrate positive attitudes and purchase intentions when they recognize functional, emotional, social, and epistemic values, including the feeling of contributing to environmental conservation by opting for Green OFD. The findings offer theoretical and practical insights for advancing sustainable tourism destination development.
Enhancing Halal Procurement Strategies in the Hospitality Industry: Challenges, Solutions, and Future Directions Rosiana, Eka Nuraisah; Nugraha, Siti Yulia Irani; Wanti, Wanti Arum; Prawira, Mega Fitriani Adiwarna
Journal of Tourism, Hospitality and Travel Management Vol. 3 No. 1 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v3i1.297

Abstract

The rapid expansion of halal tourism has intensified the need for structured halal procurement in the hospitality industry. However, hotels face significant challenges in maintaining halal compliance due to limited supplier availability, regulatory inconsistencies, financial constraints, and knowledge gaps. This study examines these challenges and proposes strategic solutions for halal procurement efficiency. The findings highlight that hotels in non-Muslim-majority regions struggle with supply chain disruptions caused by a lack of certified halal suppliers and high certification costs. Additionally, inconsistent global halal regulations make standardization difficult for multinational hotel chains, while limited staff training further complicates compliance. This study recommends expanding supplier networks through international partnerships, implementing structured halal training programs, and introducing financial support mechanisms such as tax incentives and certification subsidies to address these barriers. Furthermore, harmonizing global halal certification standards through mutual recognition agreements (MRAs) can enhance regulatory consistency and supply chain transparency. The conceptual framework developed in this study illustrates how halal regulations, consumer preferences, and sustainability considerations drive halal procurement strategies, emphasizing the need for collaborative efforts among hotel operators, policymakers, and certification authorities. Strengthening halal procurement practices will improve consumer trust, operational efficiency, and the competitiveness of halal-certified hotels, positioning the hospitality industry as a key player in the global halal tourism market.
Co-Authors Eka Nuraisah Rosiana Giovanni, Elvia Hanna Daniati Kuswandi, Dede Lien Maulina Mega Fitriani Adiwarna Prawira Prawira, Aura Bulan Andhara Wanti, Wanti Arum Widyastuti, Sri Utari