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All Journal Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Journal of Consumer Study and Applied Marketing Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat
Widyastuti, Sri Utari
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Humanities Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Green Online Food Delivery In Tourist Destinations: Analysis of Tourists' Value on Attitude And Purchase Intentions Prawira, Aura Bulan Andhara; Giovanni, Elvia; Prawira, Mega Fitriani Adiwarna; Nugraha, Siti Yulia Irani; Widyastuti, Sri Utari
Journal of Consumer Studies and Applied Marketing Vol. 2 No. 1 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jcsam.v2i1.146

Abstract

This study investigates the implementation of environmentally friendly online food delivery services in tourist destinations, aiming to align with the principles of sustainable tourism. The primary objective is to analyze how tourist values influence their attitudes and purchase intentions toward online food delivery in these destinations. A quantitative research method is employed, utilizing Structural Equation Modeling-Partial Least Squares (SEM-PLS) to assess the impact of customer value on attitudes and purchase intentions toward Green Online Food Delivery (Green OFD). The study sample comprises 120 tourists with prior experience using online food delivery services during their visits to tourist destinations. The results indicate that the availability of Green OFD, derived from environmentally friendly local products, significantly affects tourists' attitudes and purchase intentions, especially among those who are mindful of sustainability issues. Tourists demonstrate positive attitudes and purchase intentions when they recognize functional, emotional, social, and epistemic values, including the feeling of contributing to environmental conservation by opting for Green OFD. The findings offer theoretical and practical insights for advancing sustainable tourism destination development.
Peningkatan Kualitas Tata Kelola Desa Wisata Melalui Jejaring dan Kemitraan di Kabupaten Sukabumi Susanto, Eko; Widyastuti, Sri Utari; Prawira, Mega Fitriani Adiwarna
Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 1 (2024): Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat
Publisher : Politeknik Pariwisata Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55701/abdiwisata.v1i1.166

Abstract

Pengembangan desa wisata menjadi strategi utama dalam pengembangan pariwisata berkelanjutan di Indonesia. Pengabdian kepada masyarakat ini mengevaluasi implementasi pelatihan dan diseminasi konsep pengembangan desa wisata berbasis masyarakat di Kabupaten Sukabumi, Jawa Barat. Melalui pendekatan pentahelix, kegiatan ini melibatkan berbagai pemangku kepentingan, termasuk pemerintah, masyarakat lokal, sektor bisnis, akademisi, dan media. Pelatihan ini bertujuan untuk meningkatkan pemahaman tentang tata kelola desa wisata, peningkatan produk, kelembagaan, dan pemasaran. Dengan pendekatan interaktif, peserta diberikan kesempatan untuk mendiskusikan masalah terkait dan berbagi pengalaman. Hasilnya menunjukkan respons positif dari peserta, yang merasa lebih siap untuk berkontribusi dalam pembangunan destinasi pariwisata yang berkelanjutan. Dengan upaya kolaboratif dan penekanan pada prinsip-prinsip pariwisata hijau dan tata kelola yang baik, pengembangan desa wisata diharapkan dapat menjadi motor pertumbuhan pariwisata yang sehat dan berkelanjutan di masa depan.
Rethinking Guest Experience Drivers in Hospitality: A Guest-Centered Perceived Asset Performance Model Nugraha, Siti Yulia Irani; Susanto, Eko; Widyastuti, Sri Utari; Zulkarnain, Siti Hafsah
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 8 No. 1 (2026): Vol. 8 No. 1 (2026): February-July
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i2.615

Abstract

This study investigates how contemporary experience drivers—digital guest experience, sustainability perception, brand authenticity, and service personalization—shape perceived asset performance and customer loyalty in the Indonesian hospitality context. Using data collected from 367 hotel guests across Indonesia, the research develops and tests an integrated structural model grounded in Experience Economy Theory, Service-Dominant Logic, and Customer Engagement Theory. While prior literature often assumes that all experience drivers uniformly enhance guest value, this study reveals a more nuanced mechanism: some drivers (e.g., authenticity, personalization) directly influence experiential value, while others (notably digital guest experience) primarily drive customer engagement. The findings identify experiential value and customer engagement as critical mediators that link experience design to perceived asset performance. Specifically, the study demonstrates that guest engagement is essential for converting technological features into favorable asset evaluations. By shifting the focus from traditional financial metrics to guest-centered perceived asset performance, this research emphasizes the psychological and emotional dimensions of hospitality value. Theoretical contributions include clarifying differentiated experience pathways and empirically validating a guest-centric model of asset performance. For practitioners, the results highlight the need to align digital innovation with emotionally resonant service strategies to foster loyalty in emerging hospitality markets like Indonesia.
Co-Authors Eko Susanto Eko Susanto Giovanni, Elvia Mega Fitriani Adiwarna Prawira Prawira, Aura Bulan Andhara Siti Yulia Irani Nugraha ZULKARNAIN, SITI HAFSAH