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All Journal Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Journal Economic Excellence Ibnu Sina
H. Junda Harahap
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Menurut Persfektif Ekonomi Islam: Studi Kasus Warung Kelontong Desa Hutarimbaru Kecamatan Barumun Reski Khoiriah; H. Junda Harahap; Enni Efrida Nasution
Journal Economic Excellence Ibnu Sina Vol. 2 No. 1 (2024): Maret : Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i1.961

Abstract

Based on the results of this research, it is revealed that 1) According to the Islamic economics perspective, increasing sales at Miki Jaya grocery stalls is a strategy of product, price, place/distribution and promotion or 4P. The strategy used is in accordance with the provisions of Islamic sharia because it imitates the nature of marketing carried out by the Prophet Muhammad SAW. 2) The marketing strategy for increasing sales according to an Islamic economics perspective is using the 4Ps (product), price, place, promotion. 3) Analysis of marketing strategies for increasing sales at Miki Jaya grocery stalls Hutarimbaru Village, Barumun District, according to an Islamic economic perspective, is in accordance with the analysis carried out by researchers that the marketing strategy used by the Miki Jaya grocery store using a marketing mix strategy or 4P (product, price, place, and promotion) is in accordance with the Islamic economic perspective which uses the principles honesty, transparency in doing business so that it becomes a marketing difference between Miki Jaya grocery stalls and other stalls.
Konsep Upah (Ujrah) Jasa Fotografi Antara Pemilik Dan Fotografer Ditinjau Menurut Ekonomi Islam : (Studi Kasus Mandiri Fotografer Desa Purba Tua Kecamatan Barumun Kabupaten Padang Lawas) Helmina Sari Pohan; H. Junda Harahap; Aminah Lubis
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 1 (2024): Januari : Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i1.538

Abstract

The research results show that: (1) The concept of wages (ujrah) in the Islamic economic perspective seen from the perspective of the subject/actor in carrying out their work is in accordance with the Islamic economic perspective. Judging from the Mandiri object perspective, this photographer has met the basic requirements, namely being professional in carrying out his work and there is no element of fraud, then the concept of wages aims to improve the welfare of workers, so that the business is not just pursuing profit but is for the welfare of citizens based on a spirit of togetherness and humanity. Employers are instructed to treat workers like their own family whose needs must be met, because what is really emphasized is an attitude of ta'awun and not being harmed or harming other parties. This is driven by the understanding that the basic needs of people who lack or cannot afford it are the obligations of all workers, including entrepreneurs. (2) The concept of wages (Ujrah) for photography services between the owner and photographer in Purba Tua Village, Barumun District, Padang Lawas Regency is in accordance with the concept of ujrah and Sharia principles. because the terms and conditions for paying wages have been fulfilled. In running the Independent Photographer business, the owner and photographer both enter into a wage agreement (ujrah) and it is agreed at the beginning of the contract, the owner hands over the camera to the manager to operate the camera and the wages earned will be given according to the agreement, namely after expenses have been deducted. This has been agreed upon by both parties, even though it is only through an oral agreement. The owner handed over the camera out of trust.
Penerapan Etika Bisnis Islam Pada Café Dedy Di Trans Pir Unit 3 Dalam Perspektif Ekonomi Islam Ulfah Masruroh; H. Junda Harahap; Enni Efrida Nasution
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 1 (2024): Januari : Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i1.539

Abstract

Based on the results of the research conducted that (1) the application of business ethics from an Islamic economic perspective, namely maintaining Muslim entrepreneurial behavior such as the ethics carried out by the Prophet Muhammad in business, namely the characteristics of shiddiq, amanah, fathanah, tabligh, because in Islam there are also ethical rules that must be followed by business people and businesses. Alone. (2) The application of business ethics at Café Dedy is largely in accordance with Islamic business ethics. Islamic ethics includes the nature of shiddiq, which is demonstrated by not doubling the price of goods, being honest in measurements, and ensuring that the products sold do not include items prohibited in Islam. The characteristics Tabligh Café Dedy implements include communicating in a friendly manner, having a vision and mission that does not conflict with Islamic law, and establishing friendship with consumers. Trustworthiness also means keeping promises and providing reports to the owner regarding the money received and expenses made, which is a characteristic of hard working people. The nature of fathanah reflects the spiritual state of owners and employees who do not forget to worship Allah. Some of Dedy's cafes are not yet in accordance with Islamic business ethics, namely in terms of keeping promises; keeping promises to consumers in terms of ordering time, which is promised to be a maximum of 25 minutes, but sometimes it can be longer due to various factors such as kitchen factors and employees who work slowly and also employees' less careful attitude in checking delivery orders so that orders can be made wrong.
Co-Authors Aminah Lubis Enni Efrida Nasution Helmina Sari Pohan Reski Khoiriah Ulfah Masruroh