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All Journal Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Journal of Islamic Economics and Finance Journal Economic Excellence Ibnu Sina Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak Ekopedia: Jurnal Ilmiah Ekonomi
Enni Efrida Nasution
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Menurut Persfektif Ekonomi Islam: Studi Kasus Warung Kelontong Desa Hutarimbaru Kecamatan Barumun Reski Khoiriah; H. Junda Harahap; Enni Efrida Nasution
Journal Economic Excellence Ibnu Sina Vol. 2 No. 1 (2024): Maret : Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i1.961

Abstract

Based on the results of this research, it is revealed that 1) According to the Islamic economics perspective, increasing sales at Miki Jaya grocery stalls is a strategy of product, price, place/distribution and promotion or 4P. The strategy used is in accordance with the provisions of Islamic sharia because it imitates the nature of marketing carried out by the Prophet Muhammad SAW. 2) The marketing strategy for increasing sales according to an Islamic economics perspective is using the 4Ps (product), price, place, promotion. 3) Analysis of marketing strategies for increasing sales at Miki Jaya grocery stalls Hutarimbaru Village, Barumun District, according to an Islamic economic perspective, is in accordance with the analysis carried out by researchers that the marketing strategy used by the Miki Jaya grocery store using a marketing mix strategy or 4P (product, price, place, and promotion) is in accordance with the Islamic economic perspective which uses the principles honesty, transparency in doing business so that it becomes a marketing difference between Miki Jaya grocery stalls and other stalls.
Pengaruh Pembiayaan Qardhul Hasan terhadap Pertumbuhan Ekonomi Masyarakat Desa Padang Garugur Jae Kecamatan Aek Nabara Barumun Kabupaten Padang Lawas Heriyanti Pasaribu; Enni Efrida Nasution; Aminah Lubis
Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak Vol. 1 No. 3 (2024): September : Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak (JIEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jieap.v1i3.392

Abstract

This research aims to: (1) determine the effect of qardhul hasan financing on the economic growth of the people of Padang Garugur Jae village, Aek Nabara Barumun District, Padang Lawas Regency. (2) find out whether there is a significant influence between qardhul hasan financing on the economic growth of the people of Padang Garugur Jae village, Aek Nabara Barumun District, Padang Lawas Regency. Based on the research results, it can be concluded that: 1) The influence of qardhul hasan financing on empowering the economic growth of the Padang Garugur Jae village community, Aek Nabara Barumun District, Padang Lawas Regency can be seen from the results of the t-test on the qardhul hasan financing variable, tcount<ttable or 1.047<2.007 which shows Ho is rejected and Ha is accepted. The decision to reject Ho means that there is a significant positive relationship or influence between qardhul hasan financing and the economic growth of the Padang Garugur Jae village community. 2) The significant influence of qardhul hasan financing on the economic growth of the people of Padang Garugur Jae village, Aek Nabara Barumun District, Padang Lawas Regency can be seen from the results of the influence percentage of 82.7%. This shows that this financing has contributed greatly to the economic growth of the Padang Garugur Jae village community, especially small and medium businesses.
Penerapan Etika Bisnis Islam Pada Café Dedy Di Trans Pir Unit 3 Dalam Perspektif Ekonomi Islam Ulfah Masruroh; H. Junda Harahap; Enni Efrida Nasution
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 1 (2024): Januari : Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i1.539

Abstract

Based on the results of the research conducted that (1) the application of business ethics from an Islamic economic perspective, namely maintaining Muslim entrepreneurial behavior such as the ethics carried out by the Prophet Muhammad in business, namely the characteristics of shiddiq, amanah, fathanah, tabligh, because in Islam there are also ethical rules that must be followed by business people and businesses. Alone. (2) The application of business ethics at Café Dedy is largely in accordance with Islamic business ethics. Islamic ethics includes the nature of shiddiq, which is demonstrated by not doubling the price of goods, being honest in measurements, and ensuring that the products sold do not include items prohibited in Islam. The characteristics Tabligh Café Dedy implements include communicating in a friendly manner, having a vision and mission that does not conflict with Islamic law, and establishing friendship with consumers. Trustworthiness also means keeping promises and providing reports to the owner regarding the money received and expenses made, which is a characteristic of hard working people. The nature of fathanah reflects the spiritual state of owners and employees who do not forget to worship Allah. Some of Dedy's cafes are not yet in accordance with Islamic business ethics, namely in terms of keeping promises; keeping promises to consumers in terms of ordering time, which is promised to be a maximum of 25 minutes, but sometimes it can be longer due to various factors such as kitchen factors and employees who work slowly and also employees' less careful attitude in checking delivery orders so that orders can be made wrong.
Analisis Sewa Menyewa Minibus pada PT. Barumun Jaya Mandiri dalam Perspektif Ekonomi Islam Enni Efrida Nasution; Aminah Lubis; Abdi Sobari Daulay
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 2 (2025): April-Juni 2025
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/799w1b67

Abstract

Hasil penelitian menunjukkan bahwa: (1) Konsep sewa menyewa dalam perspektif ekonomi Islam adalahharus memenuhi syarat dan rukun yaitu ‘aqidayan yaitu musta’jir, mu’ajir, shigat, Ma’jur (upah) dan manfaat dari barang yang disewakan. Untuk lebih jelasnya lagi dalam akad sewa menyewa adanya kesepakatan di mana penyewa harus membayarkan atau memberikan imbalan atau manfaat dari benda atau barang yang dimiliki oleh pemilik barang yang dipinjamkan. Hukum dari sewa menyewa adalah mubah atau diperbolehkan. Dalam sewa menyewa harus ada barang yang disewakan, penyewa, pemberi sewa, imbalan dan kesepakatan antara pemilik barang dan yang menyewa barang. (2) Analisis sewa menyewa minibus pada PT. Barumun Jaya Mandiri Dalam Perspektif Ekonomi Islam di lihat dari rukun dan syarat sewa menyewa sudah sesuai dengan konsep ekonomi Islam, akan tetapi dalam pelaksanaan akadnya tidak ada salaman antara kedua belah pihak. Berdasarkan hasil penelitian yang dilakukan oleh peneliti melalui wawancara yaitu ada orang yang menyewakan mobil, penyewa mobil, akad sewa menyewa minibus PT. Barumun Jaya Mandiri dilaksanakan shigat secara lisan, uang atau upah dari sewa menyewa minibus pada PT. Barumun Jaya Mandiri sesuai harga yang berlaku dipasaran, manfaat barang yang disewa PT. Barumun Jaya Mandiri adalah mini bus dan sesuai dengan mobil yang diinginkan penyewa. Apabila terjadi kerusakan menjadi tanggung jawab dari penyewa atau sesuai dengan kesepakatan di awal akad. Dalam pelaksanaan sewa menyewa minibus pada PT. Barumun Jaya Mandiri bisa dilakukan lewat secara online atau via telepon dan whatsapp jika sudah saling mengenal.
Analisis Minat Penggunaan Mobile Banking Syariah Pada Generasi Milenial Studi Kasus Mahasiswa Program Studi Perbankan Syariah Semester VIII Rica Putriana; Junda Harahap; Enni Efrida Nasution
Journal of Islamic Economics and Finance Vol. 1 No. 4 (2023): November: Journal of Islamic Economics and Finance
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jureksi.v1i4.479

Abstract

The purpose of this study is to find out: (1) the use of Islamic mobile banking in the Islamic economy, (2) the interest of semester VIII Islamic banking students in using Islamic mobile banking. This research is a field research, namely describing and explaining facts as they are, not adding and not subtracting, which is descriptive in nature and tends to use analysis, describing social problems and research that produces findings that can be obtained by means of observation, interviews, documentation and literature. Data analysis is done by data collection, data reduction, data presentation and verification. The results showed that (1) interest in using sharia mobile banking in Islamic economics is permissible as long as it fulfills sharia principles that there is no usury, maisir, and other activities that are contrary to Islamic ethical principles (2) interest in using sharia mobile banking in semester VIII students of Islamic banking is still low because they do not have full cellphone memory, do not really understand the use of sharia mobile banking, BSI bank which only exists in Sibuhuan and has no branches so it is difficult to reach, and is not too important in the use of sharia mobile banking in everyday life.
Co-Authors Abdi Sobari Daulay Aminah Lubis H. Junda Harahap Heriyanti Pasaribu Junda Harahap Reski Khoiriah Rica Putriana Ulfah Masruroh