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All Journal Jurnal Ekonomi Journal Economic Excellence Ibnu Sina Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital
Irwan Sukmawan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Pilihan Karir Dan Orientasi Karir Generasi Milenial Dalam Kepuasan Kerja Irwan Sukmawan; Irma Nurmala Dewi; Hafidz Hanafiah
Journal Economic Excellence Ibnu Sina Vol. 1 No. 4 (2023): Desember : Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i1.1007

Abstract

In general, a person's career is divided into four groups, namely being civil and government civil servants, BUMN employees in various sectors, private employees in various sectors, as well as being an entrepreneur and the like. This research will focus on career choices and orientation in the millennial generation. The millennial generation or generation Z who were born after 1995. Generations that are different from previous generations are the baby boomers, generation X, and generation Y. This research gap has caused policy makers in corporate organizational management to start adapting and seeing what trends are different from other generations. other. This study uses qualitative studies from various recent journals. The results of the study show that most of the millennial generation have career habits with various career patterns, starting from a career as a stepping stone to getting out of their comfort zone by starting a business. The millennial generation is more concerned with salary or income as satisfaction at work.
Pandangan Gen Z Dalam Membentuk Co-Creation: Sebuah Gambaran Kecil Melalui Kajian Pustaka Coffee Shop Hafidz Hanafiah; Irwan Sukmawan; Irma Nurmala Dewi
Jurnal Kewirausahaan Cerdas dan Digital Vol. 1 No. 2 (2024): Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v1i2.51

Abstract

Generation Z has unique characteristics compared to other generations. A generation that is always looking for references for something almost 24 hours a day via mobile technology and social networks. The aim of this research is to determine Generation Z's opinions on forming co-creation in coffee shop properties that are currently trending. In addition to the development of digital marketing and the growth of coffee shop businesses in Indonesia, this generation is used to giving feedback and suggestions via social media or directly.The research method used utilizes literature studies and literature reviews from books, journals and previous consultancy research institutions. The results of the research show that Generation Z plays a role and actively participates in the formation of co-creation in coffee shops, although Zero Consumers are said to be among those who do not care about the menu, price, quality, etc. hold. Brand, The atmosphere in the cafeteria.
EVALUATION OF THE ECONOMIC POTENTIAL OF COASTAL TOURISM STRATEGIC AREA OF ANYER TOURISM – CINANGKA Kenedi, Kenedi; Irwan Sukmawan; April Laksana
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (823.792 KB)

Abstract

The development of tourism that is not optimal is one of the obstacles to the undevelopment of the tourism industry both in Banten Province and in Serang Regency. Serang Regency is one of the districts with considerable tourism potential to be developed and maintained. To encourage the growth of the tourism industry in Banten Province, the local government has issued Banten Provincial Bylaw No. 6 of 2019 concerning the Banten Province Tourism Development Master Plan for 2018-2025, where in the bylaw, one of the strategic development areas is the Anyer – Cinangka strategic tourism area. In the strategic area of Anyer tourism – Cinangka which is the leading tourism sector is beach tourism where there are four main beaches: Anyer Beach, Tanjung Tum Beach, Bojong Beach and Sambolo Beach. To support the bylaw, it is necessary to take several strategic steps, one of which is to see the potential of beach tourism in the area in an integrated or comprehensive manner.The purpose of this study is to evaluate the beach tourism potential of the Strategic Tourism Area of Anyer – Cinangka which includes: Anyer Beach, Tanjung Tum Beach, Bojong Beach and Sambolo Beach. The method used in this study is the Explanatory Survey Method, with data collection techniques including observations, questionnaires, interviews, documentation and literature studies. The primary data were then processed using the Integrated Beach Value Index (IBVI) method. The results of the IBVI calculation concluded that Anyer Beach – Marbella has the highest IBVI value with a moderate classification and the lowest is Bojong-Lighthouse Beach also with a moderate classification. These results can be used for comparison on each beach attraction and further research development.
Co-Authors April Laksana Hafidz Hanafiah Irma Nurmala Dewi Kenedi, Kenedi