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All Journal Pharmaciana: Jurnal Kefarmasian Jurnal Manajemen Pemasaran dan Perilaku Konsumen
Fitriani, Difa
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Decision Sciences, Operations Research & Management Medicine & Pharmacology

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The Influence of Sales Promotion and Hedonic Shopping Value Towards Impulse Buying Fitriani, Difa; Isharina, Ikhtiara Kaideni
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.1.25

Abstract

This research aims to determine The Influence of Sales Promotion and Hedonic Shopping Value on Impulse Buying (A Study on Social Commerce TikTok Shop Livestream Shopping in the Fashion Industry on Java Island). This research adopts an explanatory research design employing quantitative methodology. Non-probability sampling with a purposive sampling technique was utilized, involving a total of 175 respondents. The study's participants consist of millennials and Generation Z individuals, aged 18 or older, who have previously shopped at TikTok Shop Live Streams in the fashion industry and are residents of Java Island. The measurement of questionnaire item values uses a Likert scale with scores ranging from 1 to 5. This research utilizes Statistical Package for the Social Sciences 26 (SPSS) for validity testing, reliability testing, classical assumption testing, and hypothesis testing. Data analysis is conducted using multiple linear regression analysis. The research results indicate that (1) the sales promotion variable has a positive and significant influence on impulse buying, and (2) the hedonic shopping value variable has a positive and significant influence on impulse buying.   Abstrak Penelitian ini bertujuan untuk mengetahui Pengaruh Sales Promotion Dan Hedonic Shopping Value Terhadap Impulse Buying (Studi Pada Social Commerce Tiktok Shop Livestream Shopping Pada Industri Pakaian di Pulau Jawa). Penelitian ini menggunakan jenis penelitian eksplanatori dengan metode kuantitatif. Teknik sampling yang digunakan adalah non-probability sampling dengan metode purposive kepada 175 responden. Karakteristik dari responden penelitian merupakan generasi milenial dan generasi z dengan usia minimal 18 tahun yang mengetahui, pernah berbelanja di TikTok Shop Live Stream pada industri pakaian minimal 1x sebelumnya, dan tinggal di Pulau Jawa. Pengukuran nilai item pertanyaan dalam kuesioner menggunakan skala likert dengan skor 1-5. Penelitian ini menggunakan Statistical Package for the Social Sciences 26 (SPSS) untuk melakukan uji validitas, uji reliabilitas, uji asumsi klasik, dan uji hipotesis. Teknik analisis data menggunakan uji regresi linear berganda. Hasil penelitian menunjukkan bahwa (1) variabel sales promotion berpengaruh positif dan signifikan terhadap impulse buying dan (2) variabel hedonic shopping value berpengaruh positif dan signifikan terhadap impulse buying.
Gastroprotective activity of Banana peel (Musa paradisiaca var. sapientum) methanol extract purified on aspirin-induced gastric ulceration in Rats Pusmarani, Jastria; Putri, Risky Juliansyah; Dewi, Citra; Fitriani, Difa; Purwono, Setyo; Ikawati, Zullies
Pharmaciana Vol. 14 No. 3 (2024): Pharmaciana
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/pharmaciana.v14i3.27639

Abstract

Banana (Musa paradiasiaca var. sapientum) is the world's most popular fruit-bearing crop, with rising consumption and waste. This study aimed to measure the metabolite compound and evaluate the gastroprotective properties of a banana peel-purified methanol extract. Animals test used in this study were divided into six groups: Group One received NaCMC 0.5%, Group Two received sucralfate, Group Three received aspirin 1000 mg/kg body weight, and groups four, five, and six received PBP at doses of 200 mg/kg body weight, 400 mg/kg body weight, and 600 mg/kg body weight, respectively, for seven days. Except for group 1, all groups were induced with aspirin at 1000 mg/kg body weight on the eighth day. The result of this study exhibited banana peel containing total phenolic, flavonoid, and tannin compounds with concentrations of 33.45 mg GAE/g, 19.92 mg QE/g, and 0.16 %, respectively. The results showed that pure extract of Musa paradiasiaca var. sapientum fruit peel can reduce the incidence of gastric ulcers by decreasing the ulcer index (p<0.05).. The results suggested that Musa paradisiaca var. sapientum peel has a gastroprotective effect against aspirin-induced gastric ulceration.
Co-Authors Citra Dewi Ikhtiara Kaideni Isharina Pusmarani, Jastria Putri, Risky Juliansyah Setyo Purwono