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All Journal Jurnal Ilmiah Mahasiswa FEB Jurnal Ilmiah Manajemen Kesatuan JBMR: Journal of Business and Management Review Jurnal Pengabdian kepada Masyarakat Nusantara Reviu Akuntansi, Manajemen, dan Bisnis Jurnal Manajemen Pemasaran dan Perilaku Konsumen Jurnal Management Risiko dan Keuangan Jurnal Kewirausahaan dan Inovasi
Ikhtiara Kaideni Isharina
Departement Of Management, Faculty Of Economics And Business Brawijaya University, Malang, Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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PENGARUH TWITTER ACCOUNT @IniBaruHidup SEBAGAI SOCIAL MEDIA TERHADAP LOYALITAS MEREK NESCAFÉ INDONESIA Purnomo, Satrio Mulyo; Isharina, Ikhtiara Kaideni
Jurnal Ilmiah Mahasiswa FEB Vol 1, No 2: Semester Genap 2012/2013
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (154.979 KB)

Abstract

Membangun dan mempertahankan loyalitas merek adalah salah satu hal penting bagi pemasar. Pemasar telah memanfaatkan berbagai cara untuk mempertahankan loyalitas merek pelanggan mereka. Salah satu cara yang saat ini digunakan adalah social media. Penelitian ini bertujuan untuk mengetahui pengaruh simultan serta parsial dari content yang relevan, kampanye yang memberi manfaat dan frekuensi diperbaharui sertacontent populer di Twitter sebagai social mediaterhadap loyalitas merek NESCAFÉ Indonesia. Analisis data menggunakan metode regresi linear berganda dengan 152 followers @IniBaruHidup sebagai responden.Teknik pengambilan sampel menggunakan purposive sampling.Uji validitas dan reliabilitas digunakan dalam pengujian instrumen penelitian serta pengujian asumsi klasik berupa uji normalitas, uji heterokedastisitas, dan uji multikolinearitas. Hasil penelitian menunjukkan bahwa secara simultan variabel content yang relevan (X1), kampanye yang memberi manfaat dan frekuensi diperbaharui (X2) serta content populer (X3) memiliki pengaruh yang signifikan terhadap loyalitas merek  dengan signifikansi 0,000 dengan koefisien determinasi (R2) sebesar 33,3%. Variabel yang berpengaruh secara parsial adalah variabel kampanye yang memberi manfaat dan frekuensi diperbaharui (X2). Manfaat dari social media salah satunya sebagai customer relationship management.Program untuk membangun loyalitas tidak hanya bisa mengandalkan satu alat saja yaitu social media (Twitter) tetapi perlu adanya integrasi dengan bauran promosi yang lain seperti: penjualan personal melalui wiraniaga, advertising di media konvensional (televisi, radio, dan majalah), promosi penjualan, hubungan masyarakat, dan sponsorhip. Saran untuk peneliti selanjutnya adalah dapat melakukan uji kognitif untuk memastikan responden telah lama mengikuti @IniBaruHidup dengan memberikan pertanyaan mengenai kegiatan promosi yang dilakukan oleh NESCAFÉ. Selain itu, peneliti selanjutnya dapat menggunakan variabel independen yaitu: kepercayaan (trust), keamanan (security), kualitas dari pelayanan (quality of service), dan resiko yang disadari (perceived risk). Kata Kunci: Twitter; social media; loyalitas merek
The Effect of Service Quality, Customer Value and Corporate Image on Customers’ Satisfaction (Study on Customer of PT. Pos Indonesia (Persero) Malang Branch) Faizal M. Alhaq, SE; Dr.Fatchur Rohman, SE, Msi; Ikhtiara Kaideni Isharina, SE., MM
Jurnal Ilmiah Mahasiswa FEB Vol 1, No 1: Semester Ganjil 2012/2013
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The purpose of this research is to examine the effect of Service Quality, Customer Value, and Corporate Image on Customer Satisfaction at PT. Pos Indonesia (Persero) branch Malang. In order to know the relationship occur among the independent variables (Service Quality, Customer Value and Corporate Image) on Customer Satisfaction the regression analysis, F test and t test was conducted. This research is explanatory research, in accordance with its purpose to explain the correlation and relations of some fixed variables. The  samples in this research were  the customers of PT. Pos Indonesia (Persero) branch Malang. The sampling technique is Purposive sampling and the research instruments tested using the validity test, reliability test and classical assumption test. The hypothesis testing was using the F and t test to analyze the data to be used in Multiple Regression Analysis. The multiple regressions showed that, simultaneously, Service Quality, Customer Value and Corporate Image are significant affect on PT. Pos Indonesia (Persero) branch Malang. So does  partially tested, the variables of Service Quality, Service Value and Corporate Image are significant affect on  customer satisfaction. While  dominant test shows corporate image has dominant affect on customer satisfaction. Keywords: customer satisfaction, service quality, service value, corporate image.
THE INFLUENCE OF BRAND COMMUNITY INTEGRATION FOR BRAND LOYALTY IN THE COMMUNITY OF MATIC MOTORCYCLE YAMAHA MIO FAN CLUB MALANG Aldhiki Meytena; Ikhtiara Kaideni Isharina
Jurnal Ilmiah Mahasiswa FEB Vol 1, No 1: Semester Ganjil 2012/2013
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The purpose of this study is to investigate and analyze the influence of brand community integration for brand loyalty in the community matic motorcycle Yamaha Mio Fan Club Malang (MFCM), either simultaneously or partially. In addition to knowing the variables that have a dominant influence. This study used a sample whole community Fan Club Mio Malang. Test is used to test the research instrument is test validity, test reliability, and test assumptions comprising classical normality test heterocedastisity, multikolenieritas test and autocorrelation test. Hypothesis testing using F test and t test. To analyze the test data is used multiple linear regression. The analysis showed that the simultaneous and significant brand community integration affects brand loyalty Yamaha Mio. Partially, brand community integration (product, brand, company, other consumers in the brand) have a significant influence on brand loyalty Yamah Mio. While that is dominant in the brand community integration in influencing brand loyalty is a product.
The Effect of Perceived Product Quality and Brand Image on Purchase Decision with Trust As Mediation Nanda Dwi Maharani; Astrid Puspaningrum; Ikhtiara Kaideni Isharina
Journal of Business and Management Review Vol. 4 No. 4 (2023): (Issue-April)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr44.6672023

Abstract

This research focuses on the role of Perceived Product Quality and Brand Image in increasing Purchase Decisions through Trust in consumers of skin care products from Innisfree. The purpose of this study is to explain and analyze the effect of Perceived Product Quality and Brand Image on Purchase Decisions, both directly and indirectly through Trust mediation. This type of research is explanatory research with a quantitative approach. The population in this study were consumers in Surabaya and Malang who had purchased Innisfree skin care products. Data was collected by distributing questionnaires to 150 respondents who met the criteria. Data analysis used Structural Equation Modeling Partial Least Squares (SEM-PLS) with SmartPLS software. The results of the study show that Perceived Product Quality and Brand Image have a significant effect on Purchase Decision. Likewise, Trust has a significant influence on Purchase Decision. The results also show that Trust partially mediates the effect of Perceived Product Quality and Brand Image on Purchase Decisions
The Influence of Content Quality and Personalization on Continuous Intention to Subscribe Netflix through the Mediation Of Perceived Value Haqqo, Cantika Insanil; Isharina, Ikhtiara Kaideni
Journal of Business and Management Review Vol. 5 No. 5 (2024): (Issue-May)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr.v5i5.888

Abstract

Research Aim: This research aims to determine the influence of content quality and personalization on continuous intention to subscribe to Netflix through the mediation of perceived value by following stimulus-organism-response (S-O-R) theory. Design/methodology/approach: This study adopts an explanatory research design employing a quantitative methodology. Non-probability sampling with a purposive sampling technique was utilized, involving a total of 170 respondents consist of Indonesian Netflix users aged 18 or older, who have a monthly subscription and have been subscribing for at least 3 months. The collected data were processed using Partial Least Square Structural Equation Modelling (PLS-SEM) method with SmartPLS4. Hypothesis testing used a bootstrapping system to obtain p-values. Research Findings: The research results show that in the context of Indonesian OTT consumers (1) the content quality and perceived value variables have a positive and significant direct influence on continuous intention to subscribe, and (2) the perceived value variable fully mediates the influence of personalization on the continuous intention to subscribe. Theoretical Contribution/Originality: These results align with the theoretical concept of SOR, which posits that the stimuli in technological environments affect customers' internal states and, in turn, influence their behavioral responses. Keywords: Content quality; personalization; perceived value; continuous intention to subscribe.
ANALISIS DAYA SAING DAN STRATEGI INDUSTRI FURNITUR ROTAN INDONESIA DI PERDAGANGAN INTERNASIONAL Dewi, Nike Nurfita; Isharina, Ikhtiara Kaideni
Jurnal Management Risiko dan Keuangan Vol. 1 No. 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (370.689 KB) | DOI: 10.21776/jmrk.2022.01.2.03

Abstract

The purpose of this study was to determine the position of competitiveness of Indonesian rattan furniture, the position of Indonesian rattan furniture exports, the export performance of Indonesian rattan furniture, the ability of Indonesian rattan furniture commodities to seize the international trade market, and strategies to increase the competitiveness of the Indonesian rattan furniture industry. The analytical methods used are Revealed Comparative Advantage, Trade Specialization Index, Constant Market Share, Acceleration Ratio, and SWOT Analysis. The results of the Revealed Comparative Advantage (RCA) analysis show that Indonesian rattan furniture has a strong comparative advantage in international trade. The results of the Trade Specialization Index (ISP) analysis show that Indonesia tends to be an exporter of rattan furniture. Constant Market Share (CMS) states that the effect of competitiveness has a strong influence on the growth of Indonesian rattan furniture in international trade. The results of the Acceleration Ratio (AR) analysis show that Indonesia can seize the international trade market share. Based on the results of the Cartesian diagram, the SWOT analysis shows that the export of the Indonesian rattan furniture industry is in quadrant I (one), namely the aggressive strategy.
EVALUASI SOP (STANDARD OPERATING PROCEDURE) SEBAGAI PENUNJANG KINERJA PERUSAHAAN Nugrahayanti, Andra Fyonaliza; Ikhtiara Kaideni Isharina
Jurnal Management Risiko dan Keuangan Vol. 1 No. 4 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmrk.2022.01.4.03

Abstract

The objective of qualitative descriptive research is to evaluate the implementation of SOP in the internal affairs unit of PT XYZ. The data was gathered by conducting observations, documentation, triangulation, and interview with two internal affair officials of the company. Its validity was checked using credibility, transferability, dependability, and confirmability tests, and the analysis was conducted using the interactive model. The internal affairs unit has six SOPs; they are Post-Tenure Housing Allowances Payment, Integrated Building Maintenance, In- and Out-Office Meeting Facility Payment, Proposal Permit for Operational dan Positional Official Residence Placement, Provision of PT XYZ Guest House Facility, and Operational Vehicle Usage. The Result of the analyses indicate that the said unit has not fulfilled the seven principle for SOP arrangement. This makes the SOP fail in giving the maximum result. Other factors that hinder the implementation of the SOP is the weak regulation enforcement, frequent occurance of negotiation, and intervention of company leaders; all of which the standard cannot be applied properly. However, the SOP has helped the company attain its goals in terms of cost efficiency and maximum service.
The Effect of Green Brand Image, Green Trust, And Green Satisfaction on Customer Loyalty Salsabilla, Fahrizka; Isharina , Ikhtiara Kaideni
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.2.08

Abstract

The growth of the Indonesian cosmetic industry, especially natural cosmetics with natural ingredients, shows high consumer concern for health and environmental issues. This phenomenon has created competition for organic cosmetic brands from various countries, one of which is from South Korea, Innisfree. Related to this, many cosmetic companies apply green marketing, which is a form of company concern for the environment. The purpose of this study was to determine the effect of green brand image, green trust, and green satisfaction on customer loyalty. Quantitative and descriptive methods are used in this study. This study used primary data collection techniques through questionnaires to 150 respondents which were then processed using the SPSS version 25 application. The tests carried out to test the research instruments were validity, reliability, and classical assumption tests, while in multiple linear regression analysis, the f test was used and the t test. The results indicates that the variable green brand image has a positive effect on Customer Loyalty. Green trust has a negative effect on customer loyalty. Green satisfaction has a positive effect on customer loyalty. performance in the future.   Abstrak Pertumbuhan industri kosmetik Indonesia khususnya kosmetik natural dan bahan alami menunjukkan kepedulian konsumen yang tinggi terhadap masalah kesehatan dan lingkungan. Fenomena tersebut menimbulkan persaingan merek kosmetik organik dari berbagai negara, salah satunya dari Korea Selatan, Innisfree. Perusahaan kostemik banyak mengaplikasikan green marketing, yang merupakan wujud kepedulian perusahaan terhadap lingkungan. Tujuan penelitian ini adalah untuk mengetahui pengaruh citra merek hijau, kepercayaan hijau, dan kepuasan hijau terhadap loyalitas pelanggan. Metode kuantitatif dan deskriptif digunakan dalam penelitian ini. Penelitian ini menggunakan teknik pengumpulan data secara primer melalui kuesioner kepada 150 responden yang kemudian diolah menggunakan aplikasi SPSS versi 25. Uji yang dilakukan untuk menguji instrumen penelitian adalah uji validitas, uji reliabilitas, dan uji asumsi klasik, sedangkan dalam analisis regresi linier berganda menggunakan uji f dan uji t. Hasil penelitian ini menunjukkan bahwa variabel citra merek hijau berpengaruh positif terhadap loyalitas pelanggan. Kepercayaan hijau berpengaruh negatif terhadap loyalitas pelanggan. Kepuasan hijau berpengaruh positif terhadap loyalitas pelanggan.
Pengaruh Sales Promotion dan Word of Mouth Terhadap Purchase Decision Dengan Brand Image Sebagai Variabel Mediasi Sari, Feny Rahma; Isharina, Ikhtiara Kaideni
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.1.05

Abstract

This study aims to determine the effect of sales promotion and word of mouth on purchase decisions with brand image as a mediating variable in air purifier products in East Java. This type of research is explanatory research. The study used a sample of 120 respondents by distributing questionnaires via Google form. The sampling technique used in this study is judgement sampling based on the characteristics of the respondents, namely respondents who have air purifier products from March 2020 to August 2022, respondents are currently in Malang City and Surabaya, and the respondent is at least 17 years old. Testing the research hypothesis using the Partial Least Square (PLS) based Structural Equation Model (SEM) approach. The results of the study found that sales promotion has a positive influence on brand image, word of mouth has a positive influence on brand image, sales promotion has a positive influence on purchase decisions, word of mouth has a positive influence on purchase decisions, brand image has an influence positive effect on purchase decision, sales promotion had a significant influence on purchase decision through brand image, and word of mouth had a significant influence on purchase decision through brand image of air purifier products during the Covid-19 pandemic in the people of East Java.   Abstrak Penelitian ini ditujukan untuk mengetahui pengaruh sales promotion dan word of mouth terhadap purchase decision dengan brand image sebagai variabel mediasi pada produk air purifier di Jawa Timur. Penelitian menggunakan sampel sebanyak 120 responden dengan pengambilan data menggunakan google form. Teknik sampling yang digunakan dalam penelitian ini adalah purposive sampling berdasarkan karakteristik responden, yaitu responden memiliki produk air purifier dari Bulan Maret tahun 2020 sampai Bulan Agustus 2022, responden sedang berada di Kota Malang dan Surabaya, dan responden Minimal berusia 17 tahun. Pengujian hipotesis penelitian menggunakan pendekatan Structural Equation Model (SEM) berbasis Partial Least Square (PLS). Hasil menunjukkan bahwa ketiga variabel yakni sales promotion, word of mouth dan brand image mempunyai pengaruh positif terhadap purchase decision, sales promotion dan word of mouth mempunyai pengaruh positif terhadap purchase decision melalui mediasi brand image pada produk air purifier selama Pandemi Covid-19 di Jawa Timur.
The Influence of Sales Promotion and Hedonic Shopping Value Towards Impulse Buying Fitriani, Difa; Isharina, Ikhtiara Kaideni
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.1.25

Abstract

This research aims to determine The Influence of Sales Promotion and Hedonic Shopping Value on Impulse Buying (A Study on Social Commerce TikTok Shop Livestream Shopping in the Fashion Industry on Java Island). This research adopts an explanatory research design employing quantitative methodology. Non-probability sampling with a purposive sampling technique was utilized, involving a total of 175 respondents. The study's participants consist of millennials and Generation Z individuals, aged 18 or older, who have previously shopped at TikTok Shop Live Streams in the fashion industry and are residents of Java Island. The measurement of questionnaire item values uses a Likert scale with scores ranging from 1 to 5. This research utilizes Statistical Package for the Social Sciences 26 (SPSS) for validity testing, reliability testing, classical assumption testing, and hypothesis testing. Data analysis is conducted using multiple linear regression analysis. The research results indicate that (1) the sales promotion variable has a positive and significant influence on impulse buying, and (2) the hedonic shopping value variable has a positive and significant influence on impulse buying.   Abstrak Penelitian ini bertujuan untuk mengetahui Pengaruh Sales Promotion Dan Hedonic Shopping Value Terhadap Impulse Buying (Studi Pada Social Commerce Tiktok Shop Livestream Shopping Pada Industri Pakaian di Pulau Jawa). Penelitian ini menggunakan jenis penelitian eksplanatori dengan metode kuantitatif. Teknik sampling yang digunakan adalah non-probability sampling dengan metode purposive kepada 175 responden. Karakteristik dari responden penelitian merupakan generasi milenial dan generasi z dengan usia minimal 18 tahun yang mengetahui, pernah berbelanja di TikTok Shop Live Stream pada industri pakaian minimal 1x sebelumnya, dan tinggal di Pulau Jawa. Pengukuran nilai item pertanyaan dalam kuesioner menggunakan skala likert dengan skor 1-5. Penelitian ini menggunakan Statistical Package for the Social Sciences 26 (SPSS) untuk melakukan uji validitas, uji reliabilitas, uji asumsi klasik, dan uji hipotesis. Teknik analisis data menggunakan uji regresi linear berganda. Hasil penelitian menunjukkan bahwa (1) variabel sales promotion berpengaruh positif dan signifikan terhadap impulse buying dan (2) variabel hedonic shopping value berpengaruh positif dan signifikan terhadap impulse buying.
Co-Authors Agustiani, Windy Eka Aldhiki Meytena Ananda Sabil Hussein Arthana, Gilang Hans Astrid Puspaningrum Barinta, Dunga Dwi Dewi, Nike Nurfita Dr.Fatchur Msi SE Rohman Dr.Fatchur Rohman, SE, Msi Faizal M. Alhaq, SE Faizal M. SE Alhaq Fitriani, Difa Haqqo, Cantika Insanil Jazula, Fendika Ilvan Kardina Yudha Parwati Meirinta, Larissa Apsarini Mugiono Muhammad Rayhan Nanda Dwi Maharani Nugrahayanti, Andra Fyonaliza Pandunegoro, Satria Luhur Ramadhani Abanan, Muchammad Zuhri Salsabilla, Fahrizka Sari, Feny Rahma Satrio Mulyo Purnomo Sukosyah, Ananda Windi Taufiq Ismail