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All Journal Kriez Academy KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society Jesocin : Journal of Jabar Economic Society Networking Forum Jesocin : Journal of Economics, Accounting, Business, Management, Engineering and Society
Fitrianti, Nida Garnida
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Religion Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Library & Information Science Social Sciences

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Journal : Kriez Academy

 1 
BUSINESS INNOVATION AND CRITICAL SUCCESS FACTORS IN DIGITAL TRANSFORMATION AND CHALLENGING TIMES: AN ECONOMETRIC ANALYSIS OF STARTUP VIABILITY AND SUCCESS Sikki, Nurhaeni; Aripin, Zaenal; Fitrianti, Nida Garnida
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 2 (2024): Kriez Academy - January
Publisher : Yayasan Kreatif Indonesia Emas

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This research reviews Business Innovation and Critical Success Factors in the context of the digital transformation period for startups. Through econometric analysis, this research explores the influence of business innovation factors, adaptation to technology, risk management, marketing strategy, and human resource management on startup survival and success. These factors are analyzed to understand the extent of their contribution in predicting startup performance in this challenging era. The research methodology involves collecting secondary data from a number of startups operating in various industrial sectors. Econometric analysis was carried out to measure the relationship between these factors and startup business performance. The research results highlight the importance of integrating business innovation, technology adaptation, careful risk management, responsive marketing strategies, and effective human resource management in increasing startup success amidst changes in the digital business paradigm.
INCREASING THE EFFECTIVENESS OF MARKETING MESSAGES THROUGH THE USE OF ATTRACTIVE SYNTAX (ANALYSIS OF THE EFFECT OF THE USE OF SURPRISE SYNTAX ON CONSUMER RESPONSE) Fitrianti, Nida Garnida; Yolistina , Anggun; Fatmasari, Raden Roro
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 5 (2024): Kriez Academy - April
Publisher : Yayasan Kreatif Indonesia Emas

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The use of surprising syntax in marketing messages has become a popular strategy to capture consumer attention and differentiate brands in a crowded marketplace. This research investigates the implications of the use of surprising syntax on brand image and consumer perceptions of the brand. We analyze how contextual factors such as demographics, psychographics, and culture influence the effectiveness of using surprising syntax in marketing messages. Through a comprehensive literature review, we explore the impact of using surprising syntax on brand image, consumer perceptions, and possible consumer responses. The results of the analysis show that the use of surprising syntax can help brands to stand out and create an impression of creativity, innovation and relevance. However, the use of surprising syntax can also carry the risk that if not done carefully, it can damage the brand image and affect consumers' perception of the brand. Therefore, it is important for marketers to consider the demographic, psychographic, and cultural characteristics of their target markets in designing marketing messages that use surprising syntax. With a careful approach and a focus on the overall brand experience, the use of surprising syntax can be an effective tool in strengthening brand image and building stronger relationships with consumers.
EFFECTIVENESS OF FREE DELIVERY FOR MEMBERS: AN EMPIRICAL INVESTIGATION OF CONSUMER PURCHASING BEHAVIOR AND REVENUE CONTRIBUTION Fitrianti, Nida Garnida; Yolistina , Anggun; Haryaman, Adang
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 5 (2024): Kriez Academy - April
Publisher : Yayasan Kreatif Indonesia Emas

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Free shipping for members has become a common strategy used by companies to increase sales and customer loyalty. This study aims to investigate the effectiveness of free shipping for members in influencing consumer purchasing behavior and company revenue contribution. Using a combined approach between literature review and empirical analysis, we collected data from various relevant studies and carried out statistical analysis of sales data and profit margins from companies that implement free shipping policies. Our findings show that free shipping for members has a positive impact on consumer purchase frequency, the number of items purchased in each transaction, average order value, and overall company sales. However, the impact on a company's profit margin needs to be carefully considered, as the additional costs associated with this policy can reduce profit margins if not offset by a sizable increase in sales. Based on our findings, we recommend that companies segment customers to better understand their preferences and purchasing behavior, conduct periodic performance evaluations of free shipping policies, and consider incentive alternatives to free shipping to provide variety and flexibility in their marketing strategies.
TOURISM TRANSFORMATION TOWARDS SUSTAINABILITY THROUGH INTELLIGENT AUTOMATION: A SYSTEMATIC REVIEW Fitrianti, Nida Garnida; Padma Hanuun, nazh; Yolistina , Anggun
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 5 (2024): Kriez Academy - April
Publisher : Yayasan Kreatif Indonesia Emas

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Transforming tourism towards sustainability through intelligent automation has become a key focus for many tourism destinations around the world. With the adoption of intelligent automation technology, the tourism industry has the potential to improve operational efficiency, environmental sustainability and tourist experience. However, this process is also faced with a number of obstacles, including high implementation costs, a lack of workforce skills, and concerns about the replacement of human jobs by technology. To overcome these obstacles, there needs to be effective policy support from the government, including fiscal incentives, workforce training, and regulations that balance innovation and protection. Tourism destination countries can adopt policy models such as national action plans for sustainable tourism, sustainable tourism policy forums, and public-private-academic partnerships to create an enabling environment for sustainable tourism transformation. With these steps, the tourism industry can harness the potential of intelligent automation technology to achieve sustainability goals while keeping the interests of local communities, the environment and long-term sustainability in mind.
Co-Authors Adang Haryaman Fatmasari , Raden Roro Fatmasari, Raden Roro Padma Hanuun, nazh Padma Hanuun, Nazhira Nindya Ria, Nia Sikki, Nurhaeni Yolistina , Anggun Yolistina, Anggun Zaenal Aripin