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All Journal Kriez Academy Edumulti: Jurnal Rumpun Ilmu Pendidikan Multidisiplin
Faisal, Ijang
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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CONSEQUENCES OF INFORMATION CONTROLLABILITY THROUGH AUGMENTED REALITY AT THE POINT OF SALE: AN ANALYSIS Faisal, Ijang; Dwika Ayu Amrita, Nyoman; Aripin, Zaenal
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 3 (2024): Kriez Academy - February
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

The use of augmented reality (AR) at the point of sale has become an innovative strategy in improving consumer experience and influencing purchasing decisions. However, challenges related to the consistency and reliability of information presented through AR require special attention from sellers. In this discussion, we explore the impact and challenges of information controllability through AR on consumer perceptions, purchasing decisions, and sales strategies. Positive impacts include increased consumer engagement, increased perception of product value, and reduced purchase uncertainty. However, challenges such as technical errors, complex content management, and building consumer trust require a holistic, team-based approach to overcome. Recommended strategies include thorough testing of AR applications, use of monitoring technology, integration of AR into sales operations, careful content management, and transparent communication with consumers. By overcoming these challenges, sellers can harness the full potential of using AR to increase consumer engagement, strengthen brand image, and increase sales.
INHIBITING PURCHASE INTENTIONS: THE IMPACT OF INAPPROPRIATE BRAND SPEECH ON SOCIAL MEDIA ON CONSUMER ENGAGEMENT BEHAVIOR Budi Raharja, Arif; Ichwanudin, Wawan; Faisal, Ijang
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 4 (2024): Kriez Academy - March
Publisher : Yayasan Kreatif Indonesia Emas

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In an increasingly connected digital era, social media has become the primary platform where brands and consumers interact directly. However, these interactions don't always go smoothly, especially when brands engage in inappropriate remarks on social media. This research aims to identify the impact of inappropriate brand remarks on social media on consumers' engagement behavior and their purchase intentions. Through literature analysis and discussion, it was found that consumers tend to respond negatively to brands that engage in inappropriate behavior on social media, which can result in a decrease in consumer trust, loyalty and engagement towards the brand. Additionally, this negative impact can also influence consumer purchase intentions, with consumers becoming hesitant to purchase products or services from brands that engage in inappropriate behavior. Effective communications strategies, including a focus on transparency, responsiveness and consumer education, can help brands reduce the risk of inappropriate speech and maintain or increase consumer engagement and trust in their brand. Therefore, it is important for brands to pay attention to how they interact with consumers on social media and ensure that every word they make reflects the brand's values and is sensitive to consumers' needs and desires.  
IMPLICATIONS OF LOYALTY PROGRAMME COMPETITION ON CUSTOMER DECISIONMAKING IN THE BANKING INDUSTRY Redjeki, Finny; Ayu Amrita, Nyoman Dwika; Faisal, Ijang
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 8 (2024): Kriez Academy - July
Publisher : Yayasan Kreatif Indonesia Emas

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Loyalty programs in the banking industry have become an important strategy in maintaining and increasing customer retention, which in turn has a positive impact on bank financial performance. This research examines the effectiveness of loyalty programs in increasing customer retention and their impact on bank financial performance with a focus on the strategies used, factors that influence program success, and their strategic implications. Key strategies analyzed include personalization of incentive offers, use of technology to enhance user experience, and effective communication. Personalization of incentive offers allows banks to tailor loyalty programs according to customer preferences and shopping behavior, increasing their engagement and satisfaction. The use of advanced information technology, such as data analytics and digital platforms, helps banks to optimize user experience, facilitate the redemption of reward points, and provide better customer service. In terms of its impact on bank financial performance, loyalty programs can increase revenue through increasing use of bank products and services, reducing new customer acquisition costs, as well as expanding opportunities for cross-selling and up-selling additional products. Loyal customers tend to have a higher lifetime value and contribute significantly to the bank's net profit margin. Thus, the strategic advice for banks is to continue to innovate in designing and managing their loyalty programs, strengthen compliance with data privacy regulations, and maintain service quality to build customer trust. These steps will help banks not only retain existing customers, but also attract new customers in a competitive market.  
pdf ANALYSIS OF CONSUMER INTENTION TO PURCHASE SMART ROBOTIC PRODUCTS AND SERVICES IN INDONESIA: A THEORY OF PLANNED BEHAVIOR APPROACH Aripin, Zaenal; Faisal, Ijang; Redjeki, Finny
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 9 (2024): Kriez Academy - August
Publisher : Yayasan Kreatif Indonesia Emas

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This research aims to investigate how consumers' perceptions of their control over the use of intelligent robotic technology influence their purchase intentions in the Indonesian market. Using the theory of planned behavior (TPB) approach, this study analyzes the relationship between perceived behavioral control (PBC), attitudes, purchase intentions, and contextual factors in consumer decision making regarding the adoption of this new technology. The research method used is a literature study which combines empirical research related to consumer behavior theories, as well as analysis of the social and cultural context in Indonesia. The main findings indicate that high perceived control over the use of intelligent robotic technology is significantly associated with positive attitudes toward the technology, which in turn contributes to consumers' purchase intentions. Contextual factors such as social influences from family, friends, and social media also moderate the relationship between PBC and consumer purchase intentions. The strategic implications of these findings highlight the importance of developing products that facilitate consumer use and understanding of this technology, as well as effective marketing strategies to build positive perceptions of control in a heterogeneous market such as Indonesia. 
Integrating Financial Literacy into Community Banking Models: A Pathway to Empowerment Faisal, Ijang
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 9 (2024): Kriez Academy - August
Publisher : Yayasan Kreatif Indonesia Emas

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This study explores the critical role of integrating financial literacy into community banking models as a strategic pathway to economic empowerment, particularly in the underserved and unbanked areas of Indonesia. Despite the growth of formal financial institutions, a significant portion of the population remains excluded, with community banks and microfinance institutions serving as vital last-mile solutions. However, their long-term impact is often constrained by a lack of financial knowledge and poor behavioral habits among community members. This paper emphasizes how the strategic intersection of knowledge dissemination, financial inclusion, and sustained behavior change can create more robust and sustainable community banking ecosystems. Using a qualitative research methodology that synthesizes theoretical frameworks from behavioral economics, the capability approach, and social capital theory with empirical case studies from community banks in West Java and Central Sulawesi, the research identifies key drivers and barriers to effective integration. It proposes a scalable model where educational content is co-designed with community input, delivered through localized and hybrid channels, and leveraged by local champions. This approach aims not only to increase participation in formal banking but also to foster informed financial decision-making, ultimately contributing to a more resilient and empowered local economy.
Fomo dan Perilaku Komunal: Dampak Psikologi Komunikasi Massa di Media Sosial Amalia, Aulia; Riya, Riya; Fatmah, Nor; Faisal, Ijang; Origenes, Ritchelle W.
Edumulti: Jurnal Rumpun Ilmu Pendidikan Multidisiplin Vol. 1 No. 2 (2025): Agustus
Publisher : Yayasan Cendekia Gagayunan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63142/edumulti.v1i2.340

Abstract

Social media has become a space for gathering and socializing horizontally and vertically, enabling direct and simultaneous communication. However, with increasing use, a social psychology issue has emerged: FOMO (Fear of Missing Out), or the fear of missing out on information. FOMO encourages individuals to behave as if they are part of something bigger, even if they are not actively involved. This phenomenon impacts mental health and communication styles in a digital society. This study examines the impact of FOMO and communal behavior on the psychology of mass communication on social media, particularly among millennials and Generation Z. The method used was a literature review, referencing recent journals and scientific articles. The results indicate that social conditions acquired through social media are directly related to increased FOMO. Therefore, effective communication and digital literacy are crucial for managing social media use to minimize the negative impacts of FOMO while maintaining healthy social interactions. These findings emphasize the need for user awareness and greater discretion in using social media to support mental well-being and quality communication in a digital society.
Co-Authors Amalia, Aulia Ayu Amrita, Nyoman Dwika Dwika Ayu Amrita, Nyoman Fatmah, Nor Origenes, Ritchelle W. Raharja, Arif Budi Redjeki, Finny Riya, Riya Wawan Ichwanudin Zaenal Aripin