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All Journal Riset Ilmu Manajemen Bisnis dan Akuntansi Karya Nyata: Jurnal Pengabdian Kepada Masyarakat
Rosita Nur Awaliyah
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

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Penerapan Sistem Informasi Akuntansi Pada Perusahaan Putra Jaya Kemasan Rosita Nur Awaliyah; Dilla Salsabilla; Siti Nuraisyah; Afifah Nadiatul Muslihah; Oon Feriyanto
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 2 No. 2 (2024): Mei : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v2i2.729

Abstract

This study evaluates the accounting system at a packaging printing service company, Putra Jaya Kemasan. Jaya Kemasan. The findings highlight some continuities and discrepancies between theory and practice in sales, purchasing, inventory, and payroll activities. practice in sales, purchasing, inventory, and payroll activities. It was found that although the company has had structured procedures, there are constraints such as less than optimal separation of functions, the use of semi-computerized accounting systems, and discrepancies in recording transactions. discrepancies in recording transactions. The research was conducted using qualitative methods through interviews, documentation, and observation at Putra Jaya Kemasan. Suggestions are given to improve the separation of functions, strengthen the authorization and recording system, and encourage the implementation of sound practices. implementation of sound practices. In conclusion, the company needs improvements in /implementation of accounting information systems to optimize operations and internal control.
Optimalisasi Branding dan Pemasaran Digital Produk Olahan Docreth melalui Pembuatan Logo, Banner Promosi, Media Sosial dan E-commerce Dilla Salsabilla; Rosita Nur Awaliyah; Ranti Widia; Mukhlis Joko Wicaksono; Riska Saumira Amanda; Tiara Fauzan Setiawan; Vitara Pier; Meilani Purwanti
Karya Nyata : Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 2 (2026): Juni : Karya Nyata : Jurnal Pengabdian kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karyanyata.v3i2.3402

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an essential role in supporting economic growth. However, many MSMEs still face challenges in developing strong brand identities and utilizing digital platforms for marketing. This community service program aimed to optimize the branding and digital marketing of Docreth MSME through the development of a business logo, promotional banner, social media management, and e-commerce implementation. The program was carried out through several stages, including needs assessment, visual identity design, promotional media development, mentoring in social media and e-commerce management, followed by monitoring and evaluation. The results indicate that Docreth successfully established a more professional brand identity, attractive promotional media, optimized social media accounts, digital promotional content, and an online store to expand market reach. Furthermore, the business owner improved their knowledge and skills in implementing branding strategies and digital marketing independently. This program demonstrates that digital branding and marketing assistance can enhance the competitiveness of MSMEs and support sustainable business development in the digital era.
Co-Authors Afifah Nadiatul Muslihah Dilla Salsabilla Meilani Purwanti Mukhlis Joko Wicaksono Oon Feriyanto Ranti Widia Riska Saumira Amanda Siti Nuraisyah Tiara Fauzan Setiawan Vitara Pier