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All Journal Jurnal Ekonomi dan Pembangunan Indonesia Karya Nyata: Jurnal Pengabdian Kepada Masyarakat
Tiara Fauzan Setiawan
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

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Penerapan Sistem Akuntansi Pada PT.Segi Muda Bertiga Ranti Widia; Devina Dewi Aryanto; Tiara Fauzan Setiawan; Vitara Pier; Putri Indah Sakhira; O. Feriyanto
Jurnal Ekonomi dan Pembangunan Indonesia Vol. 2 No. 1 (2024): Februari : Jurnal Ekonomi dan Pembangunan Indonesia
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jepi.v2i1.354

Abstract

The development of modern companies often leads to overlapping functions between departments, such as the dualism of functions between Human Resources (HR) and financial accounting. This creates serious challenges in resource management and accounting that can impact the overall performance of the organization. Issues faced include overly simplistic financial recording due to HR's lack of expertise in accounting, as well as the risk of errors and data inaccuracies. This research aims to provide in-depth insights into the impact of HR and financial accounting dualism at PT. Segi Muda Bertiga and identify solutions to enhance the efficiency and accuracy of resource and financial management. The research method employs a qualitative approach, analyzing five main theoretical studies, including cash sales accounting systems, payroll and wage analysis, cash receipts, inventory, and purchases. Data is gathered through interviews, literature reviews, and document analysis.
Optimalisasi Branding dan Pemasaran Digital Produk Olahan Docreth melalui Pembuatan Logo, Banner Promosi, Media Sosial dan E-commerce Dilla Salsabilla; Rosita Nur Awaliyah; Ranti Widia; Mukhlis Joko Wicaksono; Riska Saumira Amanda; Tiara Fauzan Setiawan; Vitara Pier; Meilani Purwanti
Karya Nyata : Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 2 (2026): Juni : Karya Nyata : Jurnal Pengabdian kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karyanyata.v3i2.3402

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an essential role in supporting economic growth. However, many MSMEs still face challenges in developing strong brand identities and utilizing digital platforms for marketing. This community service program aimed to optimize the branding and digital marketing of Docreth MSME through the development of a business logo, promotional banner, social media management, and e-commerce implementation. The program was carried out through several stages, including needs assessment, visual identity design, promotional media development, mentoring in social media and e-commerce management, followed by monitoring and evaluation. The results indicate that Docreth successfully established a more professional brand identity, attractive promotional media, optimized social media accounts, digital promotional content, and an online store to expand market reach. Furthermore, the business owner improved their knowledge and skills in implementing branding strategies and digital marketing independently. This program demonstrates that digital branding and marketing assistance can enhance the competitiveness of MSMEs and support sustainable business development in the digital era.
Co-Authors Devina Dewi Aryanto Dilla Salsabilla Meilani Purwanti Mukhlis Joko Wicaksono O. Feriyanto Putri Indah Sakhira Ranti Widia Riska Saumira Amanda Rosita Nur Awaliyah Vitara Pier