<![CDATA[Micro, Small, and Medium Enterprises (MSMEs) play an essential role in supporting economic growth. However, many MSMEs still face challenges in developing strong brand identities and utilizing digital platforms for marketing. This community service program aimed to optimize the branding and digital marketing of Docreth MSME through the development of a business logo, promotional banner, social media management, and e-commerce implementation. The program was carried out through several stages, including needs assessment, visual identity design, promotional media development, mentoring in social media and e-commerce management, followed by monitoring and evaluation. The results indicate that Docreth successfully established a more professional brand identity, attractive promotional media, optimized social media accounts, digital promotional content, and an online store to expand market reach. Furthermore, the business owner improved their knowledge and skills in implementing branding strategies and digital marketing independently. This program demonstrates that digital branding and marketing assistance can enhance the competitiveness of MSMEs and support sustainable business development in the digital era.]]>
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