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All Journal Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Riset Ilmu Manajemen Bisnis dan Akuntansi
Destifa Umari Ramadhanti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Hubungan Budaya Organisasi dan Kepuasan Pegawai terhadap Produktivitas Kerja pada Badan Pusat Statistik Kab. Sukoharjo Destifa Umari Ramadhanti; Taufiq Muftiyanto; Khabib Alia Akhmad
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 2 No. 3 (2024): Agustus : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v2i3.1162

Abstract

The study aims to determine the relationship between organizational culture and employee satisfaction on work productivity at the Central Bureau of Statistics Sukoharjo Regency. The research method used in this research is quantitative research method. Sampling using saturated samples with a total of 50 respondents. The data source used is primary data and data collection by distributing questionnaires directly. The analysis technique used is IBM SPSS version 25.0. The results in this study indicate that: (1) Organizational culture has a positive and significant effect on work productivity (2) Employee satisfaction has a positive and significant effect on productivity (3) Organizational culture and employee satisfaction have a positive and significant effect on work productivity.
Pengaruh Brand Image Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Skincare “Skintific” Atala Cindy Fatya; Destifa Umari Ramadhanti; Rayhan Gunaningrat
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 1 (2024): Maret : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i1.860

Abstract

The purpose of this study is to investigate how consumer decicsion to buy Skintific skincare products are influenced by brand perception and product quality. This study uses quantitative metodhs. Customers of Skintific skincare products made up the full study population. There were 100 responders in the study’s sample. Primary and secondary data are the two types of data that were gathered. Partial Least Square (PLS) using SmartPLS 4.0 software were employed in this investigation. The findings demonstrated that consumers’ decisions to buy Skintific skincare products were not significantly influenced by the brand’s perception. A major factor in customers’ decision to purchase Skintific skincare products is product quality. Thus, in a order to influence more customer purchase decision, Skintific skincare products must maintain their excellent product quality and brand image.  
Co-Authors Atala Cindy Fatya KHABIB ALIA AKHMAD Rayhan Gunaningrat Taufiq Muftiyanto