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All Journal Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Atala Cindy Fatya
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Motivasi terhadap Kinerja Karyawan dengan Employee Engagement sebagai Variabel Intervening di Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Kota Surakarta Atala Cindy Fatya; Esti Dwi Rahmawati
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 4 (2024): AGUSTUS : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i4.1157

Abstract

The purpose of this study is to determine the influence of motivation on employee performance through employee engagement as an intervening variable in the Surakarta City Investment and One-Stop Integrated Services Office. The sampling method used saturated sampling with a total of 58 respondents. Data collection was carried out by distributing a questionnaire at the Surakarta DPMPTSP office. The analysis technique uses PLS (Partial Least Square) with the SmartPLS 3.0 program. The results of the study show that motivation has a positive and insignificant effect on employee performance, employee engagement has a positive and significant effect on employee performance, motivation has a positive and significant effect on employee engagement, and employee engagement can mediate the influence of motivation on employee performance.
Pengaruh Brand Image Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Skincare “Skintific” Atala Cindy Fatya; Destifa Umari Ramadhanti; Rayhan Gunaningrat
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 1 (2024): Maret : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i1.860

Abstract

The purpose of this study is to investigate how consumer decicsion to buy Skintific skincare products are influenced by brand perception and product quality. This study uses quantitative metodhs. Customers of Skintific skincare products made up the full study population. There were 100 responders in the study’s sample. Primary and secondary data are the two types of data that were gathered. Partial Least Square (PLS) using SmartPLS 4.0 software were employed in this investigation. The findings demonstrated that consumers’ decisions to buy Skintific skincare products were not significantly influenced by the brand’s perception. A major factor in customers’ decision to purchase Skintific skincare products is product quality. Thus, in a order to influence more customer purchase decision, Skintific skincare products must maintain their excellent product quality and brand image.  
Co-Authors Destifa Umari Ramadhanti Esti Dwi Rahmawati Rayhan Gunaningrat