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All Journal Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce
Qatrun Nada
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Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Strategi Diskon Terhadap Keputusan Pembelian Konsumen Indomaret dan Alfamart Di Kawasan UNIMED Ridho Syafrizal; Agnes Putri Farida Sitorus; Saufina Azzahra Zebua; Dhiyah Faliha Syahira; Qatrun Nada; Shezy Ratisya Dwina; Muhammad Ilyas Sapawi; Aprinawati
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 2 (2024): Juni : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i2.2705

Abstract

Indomaret and alfamart are retail stores that are often side by side and are always visited by many consumers every day to shop. This is an indication that there is something influencing their behavior to come back to these retail stores. This article explores the causes of the crowds of consumers who come every day at indomaret and alfamart based on the availability of discounts at the two retail stores. The purpose of this study is to determine whether consumers shop at these two retail stores because of discounts or there are other reasons that support this behavior. The author used a quantitative method with an observation and interview approach. The sample size was set at 50 customers, with details of 25 Alfamart and 25 Indomaret customers in the area around Medan State University. The results showed from the data collected that 34% of Indomaret or Alfamart visitors came to the retail store out of necessity. While coming because of a discount of 26% where this figure is below the first variable. This indicates that discounts do not have a significant effect on consumer purchasing behavior of indomaret and alfamart retail stores.
Perancangan Buku Cerita Bergambar Legenda Terciptanya Lembah Harau Qatrun Nada; Ariusmedi Ariusmedi
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 2 No. 1 (2023): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v2i1.1331

Abstract

The illustrated story book The Legend of Harau Valley is a book designed by bringing folklore from Harau. This comic book was created to preserve local folklore and become a medium for introducing folklore to the younger generation. Currently, the younger generation's interest in culture is decreasing, so many people don't know the story about this legend. With this design, it is hoped that the Legend of Harau Valley will be increasingly recognized by the wider community so that it becomes a regional identity and its sustainability is maintained. The illustrations in this design use a semi-realist and full color illustration style to make it more easily accepted and liked by the younger generation. The method used in designing this picture book is the glass box method based on data obtained through observation, interviews, literature studies and documentation of the folklore The Legend of Harau Valley. In the problem solving process, 5W+1H analysis is used. This design resulted in a main media in the form of a picture story book entitled "The Legend of the Creation of the Harau Valley". Supporting media options used are bookmarks, e-books, x-banners, hand fans, mini notebooks, posters and tote bags.
Co-Authors Agnes Putri Farida Sitorus Aprinawati, Aprinawati Ariusmedi Ariusmedi Dhiyah Faliha Syahira Muhammad Ilyas Sapawi Ridho Syafrizal Saufina Azzahra Zebua Shezy Ratisya Dwina