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All Journal Jurnal Mahasiswa Jurusan Arsitektur Local Wisdom : Jurnal Ilmiah Kajian Kearifan Lokal Hasta Wiyata
Azizah, Alya Lailatul
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Arts Civil Engineering, Building, Construction & Architecture Education Languange, Linguistic, Communication & Media Social Sciences Other

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Startegi City Branding Kabupaten Banyuwangi Melalui Representasi Arsitektur untuk Mengubah Identitas Menjadi Kota Pariwisata Azizah, Alya Lailatul; Kusdiwanggo, Susilo
Jurnal Mahasiswa Departemen Arsitektur Vol. 12 No. 2 (2024): Jurnal Mahasiswa Arsitektur
Publisher : Departemen Arsitektur Fakultas Teknik Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

City branding merupakan cara suatu kota mempromosikan identitasnya yang memunculkan citra tertentu. Banyuwangi yang sebelumnya dikenal sebagai “kota santet” mem-branding kotanya sebagai Kota Pariwisata melalui representasi arsitektur untuk mengubah citra negatif. Telah banyak penelitian yang mengkaji mengenai city branding, identitas kota, citra kota, maupun representasi arsitektur tetapi belum ada yang secara spesifik kaitan seluruhnya sehingga penelitian ini mencoba menjawab pertanyaan penelitian bagaimana city branding Banyuwangi menggunakan representasi arsitektur dalam mengubah identitasnya. Melalui pendekatan kualitatif-deskriptif, dilakukan analisis inductive coding pada data transkrip wawancara dengan arsitek langsung selama proses branding Banyuwangi dan observasi serta dokumentasi pada karya-karya arsitektur yang menjadi komunikasi city branding. Hasil penelitian menunjukkan bahwa bahwa identitas yang dimiliki suatu kota perlu dipahami dan justru dapat dijadikan sebagai branding sebuah kota. Representasi arsitektur Banyuwangi menunjukkan kedekatannya dengan masyarakat melalui revitalisasi infrastruktur dan lanskap berhasil menyampaikan dan menanamkan pesan mengenai identitas Banyuwangi sebagai kota wisata-budaya. Temuan ini bisa menjadi "Banyuwangi Effect" untuk kota-kota di Indonesia, memberikan inspirasi dan panduan bagi pemerintah daerah lainnya dalam mengembangkan strategi city branding melalui representasi arsitektur yang berbasis pada identitas lokal.
The Bilbao Effect in Indonesia: Architectural Representation and the New Image of Banyuwangi City Kusdiwanggo, Susilo; Azizah, Alya Lailatul
Local Wisdom Jurnal Ilmiah Kajian Kearifan Lokal Vol. 18 No. 1 (2026): January 2026
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/lw.v18i1.15832

Abstract

This study analyzes the role of architectural representation in the city branding strategy of Banyuwangi Regency, which has undergone a transformation from a mystical city to a cultural city. The objective of this study is to comprehend the process of spatial representation through public architectural design developed during the leadership of Regent Azwar Anas (2010–2021). Utilizing a qualitative narrative approach within a constructivist paradigm and deductive reasoning, this study examines five iconic architectural projects revitalized in Banyuwangi and conducts in-depth interviews with six architects and project managers. A thorough examination of the data, employing open coding, axial coding, and selective coding techniques, revealed that architecture was strategically employed as a medium for transforming the city's identity through three main narratives: the local Bilbao effect shaping visual appeal; the representation of Osing culture through symbolic elements in building design; and the transformation of public perception through the revitalization of public spaces. The discussion establishes a connection between these narratives and the theories of the circuit of culture and urban cultural terraforming, thereby asserting that architectural representation is not merely aesthetic but also political, social, and cultural. These findings contribute to our expanded understanding of city branding as a multidimensional process and generate opportunities for further study on community involvement and the role of spatial policies in the production of urban identity. Keywords: Banyuwangi; Bilbao effect; City branding; City identity; Cultural representation; Iconic architecture; Revitalization of public spaces.
Pendopo Sebagai Ruang Multiplicity Dalam Narasi Branding Kota Banyuwangi yang Inklusif Azizah, Alya Lailatul; Kusdiwanggo, Susilo; Titisari, Ema Yunita
Hasta Wiyata Vol. 8 No. 2 (2025): Jurnal Hasta Wiyata
Publisher : University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Pendopo Sabha Swagata Blambangan in Banyuwangi is an architectural space containing overlapping social, political, and cultural roles. These layers of meaning relate to Deleuze and Guattari’s concept of multiplicity, where the pendopo functions not only as the regent’s official residence but also as a public space, tourist destination, and medium for articulating the city’s identity. This study seeks to answer “how is multiplicity in the pendopo used in Banyuwangi’s city branding strategy in the context of culture and urban identity?”. This research applies a qualitative approach using inductive coding. Data were collected through in-depth interviews and field documentation, then analyzed using the theoretical framework of multiplicity. The findings show that the pendopo serves as an arena of becoming, containing layered meanings and multiple functions. It is not reduced to a single symbol but emerges as a network of political space, cultural-historical narratives, and an active public realm. Banyuwangi’s branding strategy through the pendopo is built not on fixed visual representation, but through the involvement of space that is inclusive and relational. In this context, multiplicity becomes a key framework for understanding how urban space is dynamically constructed as part of cultural practice and open identity representation.
Co-Authors Ema Yunita Titisari Susilo Kusdiwanggo, Susilo