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Yusup
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Social Sciences Other

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TATA KELOLA PERUSAHAAN DALAM UPAYA PENINGKATAN PENJUALAN PRODUK BROWNIES COKLAT DI WISATA DESA DLANGGU MOJOKERTO Yusup
EZRA SCIENCE BULLETIN Vol. 2 No. 2 (2024): July-December 2024
Publisher : Kirana Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/ezrasciencebulletin.v2i2.170

Abstract

Ketersediaan biji coklat memberikan kesempatan bagi pelaku usaha mikro membuka peluang usaha yang signifikan bagi masyarakat setempat. Tanaman kakao, sebagai penghasil biji coklat tidak terlalu sulit untuk akses sebagai bahan baku di sekitar wilayah Mojokerto. Namun, olahan coklat di wilayah ini masih minim, sehingga diperlukan diversifikasi produk, seperti brownies coklat, dengan strategi pemasaran yang efektif untuk meningkatkan penjualannya. Penelitian ini bertujuan untuk mengetahui strategi pemasaran brownies coklat melalui analisis SWOT. Sistem pemasaran di Wisata Desa menggunakan pemasaran langsung melalui penjualan di tempat industri dan pemasaran tidak langsung dengan menyalurkan produk ke Kampung Coklat sebagai mitra kerja. Kekuatan produk brownies coklat di Wisata Desa terletak pada kualitas produk dan pelayanan pelanggan, sementara kelemahannya mencakup administrasi keuangan yang tidak tertulis, ketiadaan investor yang menghambat pengembangan usaha, dan kurangnya media promosi visual seperti iklan. Peluang terbesar adalah menguasai pasar lokal karena minimnya produk sejenis di Kabupaten Mojokerto. Namun, ancaman terbesar adalah fluktuasi harga bahan baku telur dan masa kadaluarsa produk yang singkat. Strategi pemasaran yang digunakan Wisata Desa dalam mengembangkan produk brownies coklat adalah dengan mengandalkan keunggulan produk.
THE ROLE OF DISTRIBUTIVE JUSTICE COMPENSATION, COMMITMENT AND WORK DISCIPLINE TOWARDS WORK PERFORMANCE Yusup; Suparno
Pedagogic Research-Applied Literacy Journal Vol. 1 No. 3 (2024): Volume 1 Number 3 July 2024
Publisher : Suluh Adiluhung Publisher (SAPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70574/q7qqbs84

Abstract

This research aims to analyze the influence of distributive justice compensation, commitment and work discipline towards employee work performance. The research method used is a quantitative method with a survey approach. Data was obtained through a questionnaire distributed to employees in CV. Nursa Prima Mojokerto. Data analysis was carried out using multiple linear regression to see the influence of the independent variables (distributive justice compensation, commitment and work discipline) on the dependent variable (work performance). The research results show that these three independent variables significantly increase work performance, both partially and simultaneously. These findings indicate that the company needs to pay attention to aspects of fairness in providing compensation, improve work discipline, and build employee commitment to improve work performance. It is hoped that this research can contribute to the development of effective human resource management strategies in the company.
PENGARUH PENGEMBANGAN ORGANISASI DAN MODAL SOSIAL TERHADAP KINERJA DENGAN DIMODERASI RESISTANCE TO CHANGE : (Studi Pada Pegawai KPP Pratama Demak) Yusup; Euis Soliha
Jurnal Istiqro Vol. 11 No. 1 (2025): Januari 2025
Publisher : Universitas KH. MUkhtar Syafaat (UIMSYA) Blokagung Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30739/istiqro.v11i1.2908

Abstract

The aim of the research is to analyze and describe the influence of organizational development and social capital on the performance of KPP Pratama Demak employees. To analyze and describe resistance to change moderating the influence of organizational development and social capital on the performance of KPP Pratama Demak employees. The population in this study were KPP Pratama Demak employees. The sample for this research was all KPP Pratama Demak employees, totaling 75 employees. Sampling was taken using census sampling technique. The data collection method uses a questionnaire. Data analysis uses linear regression analysis. Based on the research results, it can be concluded that organizational development has a positive effect on the performance of KPP Pratama Demak employees. Social capital has a positive effect on the performance of KPP Pratama Demak employees. Resistance to change was unable to moderate the influence of organizational development on the performance of KPP Pratama Demak employees. Resistance to change was unable to moderate the influence of social capital on the performance of KPP Pratama Demak employees.
Penguatan Strategi Branding Awarness Untuk Peningkatan Jumlah Konsumen Pada Cafe ‘Saat Kopi’ Surabaya Yusup; Rachmanto, Nanang; Fajar Suryani, Indah
ABDIMAS NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2024): ABDIMAS NUSANTARA (Januari)
Publisher : Fakultas Ekonomi Universitas Islam Majapahit

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The first café emerged from western countries. The term café, most commonly found in France, was then adopted by cities in England at the end of the 19th century. The term Café comes from Coffee which means coffee. Café is a suitable place to relax, relieve fatigue, as well as a place to meet relatives and work partners. In this era of globalization and increasingly tight competition in the business world, business actors, especially cafes, are encouraged to be able to transform, adapt and compete well, one of which is by increasing brand awareness. Brand awareness is considered important by cafe owners so that customers can associate the products and services owned by the cafe every time they make a transaction or visit the cafe 'Saat Kopi' Surabaya. The aim of this service is to increase the brand awareness of the 'Saat Kopi' cafe through a promotional approach connected to social media with an attractive form and the friendliness of employees who are still young and have potential to achieve the set business goals. With the method of implementing this service activity in the form of education, mentoring and a predetermined strategy, it is hoped that it will have an impact on increasing the number of visitors as well as sales of beverage and snack products at the 'Saat Kopi' café in Surabaya.
Sistem Informasi Perpustakaan Di Smp Negeri 19 Semarang Berbasis Web Graciano, Joy Arnold; Yusup; Tridian Galih, Sinta
Jurnal Algoritma Vol 22 No 2 (2025): Jurnal Algoritma
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/algoritma/v.22-2.2553

Abstract

This study aims to develop a web-based Library Information System at SMP Negeri 19 Semarang. This system is expected to improve efficiency in the process of borrowing, returning, and managing library member data. Currently, these processes are still carried out manually, which causes data inconsistencies and increases the possibility of errors in data collection. The method used is system development using the Waterfall model, with data collection through observation, interviews, and literature study. The developed system is equipped with features such as book borrowing and return records, member data management, and automatic report generation. System testing was conducted using trials to ensure the functionality and ease of use of the system. The results of this study indicate that the developed system can improve library operational efficiency and ease of access for users in accessing books. It is hoped that this system can be implemented to facilitate more efficient and organized library activities in the future.
The Role of Religious Leadership In Improving Employee Work Motivation Yusup; Novianti Andini Putri
Journal of Economy, Accounting and Management Science (JEAMS) Vol. 7 No. 2 (2026): March In progress
Publisher : Faculty of Economics, Merdeka University Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55173/jeams.v7i2.105

Abstract

This study focuses on the role of religious leadership in enhancing employee work motivation at Methy Beauty Clinic. The background of this study is based on the importance of spiritual and moral values in building work ethics and employee enthusiasm in the service sector. The purpose of this study is to analyze the relationship between religious leadership style and employee work motivation levels, and to describe the extent to which the application of religious values influences loyalty and work enthusiasm. The method used is a qualitative approach with observation techniques, in-depth interviews, Focus Group Discussions (FGD), and the distribution of Likert-based questionnaires. The results show that leaders with prominent religious characters based on the values of honesty, sincerity, responsibility, and justice are able to create a harmonious work atmosphere, increase intrinsic motivation, and strengthen employee loyalty. The average score of respondents' perceptions of the variables of religious leadership and work motivation reached 4.68 and 4.58 (strongly agree category). The study confirms that religious leadership plays a significant role in shaping sustainable work motivation, because it combines spiritual aspects and work professionalism, thereby creating a balance between performance, psychological well-being, and spiritual meaning in the organizational environment.
Co-Authors Euis Soliha Fajar Suryani, Indah Graciano, Joy Arnold Novianti Andini Putri Rachmanto, Nanang Suparno Tridian Galih, Sinta