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All Journal Jurnal Informasi dan Teknologi Proceedings of International Conference on Islamic Economic Finance and Social Finance
Amsal Nasution, Muhammad
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Computer Science & IT Economics, Econometrics & Finance

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Analysis of The Influence of Technology Perceived Credibility, Application Perceived Usefulness and Attitude Toward Digital Payment on Intention to Use Digital Wallet Shopee Pay Zein, Afrizal; Amsal Nasution, Muhammad; Jansen Sinlae, Alfry Aristo; Siwi Anggraeni, Gita; Nuraini, Rini
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i1.501

Abstract

The purpose of this study is to examine how consumers of e-wallets' attitudes regarding mobile payments, perceived utility, perceived ease of use, perceived credibility, and perceived self-efficacy affect their intention to utilize mobile payment behavior. This study employs a cross-sectional design and descriptive research methodology. This study combined a judicial sampling strategy with a non-probability sampling method. There were one hundred responders in this study. A questionnaire was used to obtain the data. Descriptive analysis was employed in this study to categorize respondents' responses. The structural equation model method will be used to examine the data in this study. Perceived utility and perceived simplicity of use in the context of e-wallets strongly influence attitudes toward mobile payments, according to the data processing and analysis results. In addition, the intention to use mobile payments is significantly positively influenced by one's attitude about mobile payments. Perceived self-efficacy and perceived credibility, however, do not significantly affect the intention to use mobile payments. This means that although users may feel confident in their ability to use e-wallets or believe in the reliability of e-wallets, this does not directly influence their desire to use the service. Therefore, companies do not need to focus too much on improving these two aspects to increase digital payment intention.
Marketing Strategy of Sambal Tari Crackers Business in Improving Family Economy According to Islamic Economic Perspective Harahap, Junda; Amsal Nasution, Muhammad; Maulana Harahap, Amhar; Jaleha, Siti; Efrida Nasution, Enni; Lubis, Aminah
Proceedings of International Conference on Islamic Economic Finance and Social Finance (ISSN: XXXX-XXXX) (ESSN: XXXX-XXXX) Vol. 6 No. 1 (2025): Proceedings of ICONIC SOF: Proceedings of International Conference on Islamic E
Publisher : Fakultas Ekonomi dan Bisnis Islam

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Abstract

This study aims to determine the business marketing strategy from an Islamic economic perspective and the marketing strategy of the dance chili crackers business in improving the family economy from an Islamic economic perspective in Neighborhood IV Sibuhuan Market. The research conducted by the author is field research (field research) which is directly related to the object under study. The method used in this research is descriptive qualitative method. While the object of research is the marketing strategy of Sambal Tari crackers in improving the family economy according to an Islamic economic perspective. Based on the results of research and discussion in this study, it can be concluded that business marketing strategies in the perspective of Islamic economics are: 1) Sambal Tari Crackers Business Owners in Neighborhood IV Sibuhuan Market have been true and honest while doing business, 2). They have explained frankly about the price of the merchandise sold, 3) have the nature of fathanah, namely all activities in the management of a company must be intelligent, by optimizing all the potential of the existing mind to achieve the desired goals of the company
Co-Authors Afrizal Zein Alfry Aristo Jansen Sinlae Efrida Nasution, Enni Harahap, Junda LUBIS, AMINAH Maulana Harahap, Amhar Rini Nuraini, Rini Siti Jaleha Siwi Anggraeni, Gita