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All Journal Jurnal Pengabdian Masyarakat Nusantara Community Empowerment Review
Mahfudhoh, Dalilah Hotimatul
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DIGITALISASI HOME INDUSTRY PRODUK FASHION GUNA MENINGKATKAN PENDAPATAN KELUARGA Mahfudhoh, Dalilah Hotimatul; Pujianto, Wahyu Eko
Abdi Pandawa: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2024): Kegiatan Pengabdian untuk Masyarakat
Publisher : Universitas Islam Syekh Yusuf Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33592/ap.v3i2.3596

Abstract

The current digital era has a good impact on MSMEs because it is very helpful in marketing products and has a very wide reach. This of course can make it easier for consumers to meet their needs. Most MSMEs still lack knowledge about digital marketing to increase the competitiveness of product sales. This service activity for Hotimah Fashion MSME actors is used to make sales widely through the use of digital marketing. Besides that, digital marketing is also very helpful in the economy, especially in increasing family income which is carried out in this service activity. In this service activity the method used by the author is: (1) the planning stage (2) the planning stage (3) the monitoring stage. Providing assistance to business management related to what social media is currently trending that can be used to increase knowledge and sales competitiveness. The activity lasted for approximately one month. This activity is in the form of making a logo, how to log in to social media and marketing on social media. The results of the activities carried out are the creation of media accounts and product sales marketing to increase knowledge and increase product sales so as to increase the competitiveness of MSMEs
Optimalisasi Daya Saing UMKM Melalui Strategi Personal Branding di Era Digital Khurnia, Siti Lailatul; Zaki, Achmad; Mahfudhoh, Dalilah Hotimatul; Ilmiyah, Dwi Erni Mazro'atul; Ardiansyah, Deny; Hakkam, Nur Ahmad
Nusantara Community Empowerment Review Vol. 3 No. 1 (2025): Nusantara Community Empowerment Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/ncer.v3i1.1396

Abstract

Program pengabdian masyarakat ini berfokus pada peningkatan daya saing UMKM di RT 40 Magersari, yang menghadapi masalah minimnya branding akibat kurangnya logo usaha, yang menghambat pemasaran produk. Tujuan dari kegiatan ini adalah untuk memperkuat identitas merek UMKM melalui desain logo dan pembuatan plakat, guna meningkatkan kehadiran pasar mereka. Metode yang digunakan meliputi observasi lapangan, pendataan UMKM, perancangan logo, dan pembuatan plakat berbahan banner. Hasil menunjukkan bahwa logo dan plakat berhasil meningkatkan visibilitas, penjualan, dan kepercayaan konsumen terhadap produk UMKM setempat. Kebaruan dari program ini adalah pendekatan berbasis personal branding untuk UMKM rumahan di komunitas lokal. Implikasi penelitian ini menyoroti pentingnya strategi branding sebagai alat utama untuk mendukung daya saing dan pertumbuhan ekonomi berbasis komunitas.
Optimalisasi Daya Saing UMKM Melalui Strategi Personal Branding di Era Digital Khurnia, Siti Lailatul; Zaki, Achmad; Mahfudhoh, Dalilah Hotimatul; Ilmiyah, Dwi Erni Mazro'atul; Ardiansyah, Deny; Hakkam, Nur Ahmad
Nusantara Community Empowerment Review Vol. 3 No. 1 (2025): Nusantara Community Empowerment Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/ncer.v3i1.1396

Abstract

Program pengabdian masyarakat ini berfokus pada peningkatan daya saing UMKM di RT 40 Magersari, yang menghadapi masalah minimnya branding akibat kurangnya logo usaha, yang menghambat pemasaran produk. Tujuan dari kegiatan ini adalah untuk memperkuat identitas merek UMKM melalui desain logo dan pembuatan plakat, guna meningkatkan kehadiran pasar mereka. Metode yang digunakan meliputi observasi lapangan, pendataan UMKM, perancangan logo, dan pembuatan plakat berbahan banner. Hasil menunjukkan bahwa logo dan plakat berhasil meningkatkan visibilitas, penjualan, dan kepercayaan konsumen terhadap produk UMKM setempat. Kebaruan dari program ini adalah pendekatan berbasis personal branding untuk UMKM rumahan di komunitas lokal. Implikasi penelitian ini menyoroti pentingnya strategi branding sebagai alat utama untuk mendukung daya saing dan pertumbuhan ekonomi berbasis komunitas. This community service program focuses on improving the competitiveness of MSMEs in RT 40 Magersari, which faces the problem of minimal branding due to the lack of business logos, which hinders product marketing. This activity aims to strengthen the brand identity of MSMEs through logo design and plaque-making to increase their market presence. The methods include field observation, MSME data collection, logo design, and banner plaque making. The results show that the logo and plaque have succeeded in increasing visibility, sales, and consumer trust in local MSME products. The novelty of this program is the personal branding-based approach for home-based MSMEs in local communities. The implications of this study highlight the importance of branding strategies as a primary tool to support competitiveness and community-based economic growth.
DIGITALISASI HOME INDUSTRY PRODUK FASHION GUNA MENINGKATKAN PENDAPATAN KELUARGA Mahfudhoh, Dalilah Hotimatul; Pujianto, Wahyu Eko
Abdi Pandawa: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2024): Pengabdian untuk Peningkatan Pemahaman Masyarakat
Publisher : Universitas Islam Syekh Yusuf Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33592/ap.v3i2.3596

Abstract

The current digital era has a good impact on MSMEs because it is very helpful in marketing products and has a very wide reach. This of course can make it easier for consumers to meet their needs. Most MSMEs still lack knowledge about digital marketing to increase the competitiveness of product sales. This service activity for Hotimah Fashion MSME actors is used to make sales widely through the use of digital marketing. Besides that, digital marketing is also very helpful in the economy, especially in increasing family income which is carried out in this service activity. In this service activity the method used by the author is: (1) the planning stage (2) the planning stage (3) the monitoring stage. Providing assistance to business management related to what social media is currently trending that can be used to increase knowledge and sales competitiveness. The activity lasted for approximately one month. This activity is in the form of making a logo, how to log in to social media and marketing on social media. The results of the activities carried out are the creation of media accounts and product sales marketing to increase knowledge and increase product sales so as to increase the competitiveness of MSMEs
Co-Authors Achmad Zaki Ardiansyah, Deny Hakkam, Nur Ahmad Ilmiyah, Dwi Erni Mazro'atul Khurnia, Siti Lailatul Wahyu Eko Pujianto