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All Journal Proceedings of Annual Conference for Muslim Scholars Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital
Janah, Uzlifatul
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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Manajemen Pemasaran Ekonomi Kreatif Untuk Meningkatkan Pendapatan Produk UMKM Singkong Jelaku Janah, Uzlifatul; Ariyanti, Ovi
Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Vol. 3 No. 1 (2024): JANUARI-JUNI
Publisher : Badan Penerbitan Fakultas Pertanian Universitas Ratu Samban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jemakbd.v3i1.823

Abstract

The concept of creative economy, introduced by John Howkins, highlights the importance of creative ideas in transforming environmental materials into additional economic value, thereby enhancing welfare through job creation. Effective management, especially in SMEs, is crucial in ensuring business success with innovative marketing strategies. This research explores the potential of modified cassava flour (mocaf) as a healthy and economical alternative, emphasizing the need for creative production techniques and marketing management to increase SME revenue. The aim of this study is to understand product management and creative ideas in enhancing economic value by creating job opportunities. The research employs a qualitative descriptive approach and semi-structured interviews to analyze the case study of Punggelan Ribug village, which produces mocaf as its flagship product. Effective product and marketing management strategies, such as ensuring the quality of raw materials and implementing digital marketing, are essential to enhance visibility and sales. Mocaf has the potential as an environmentally friendly and gluten-free alternative to wheat flour, with fermentation process also reducing production costs. With emphasis on creative management and marketing, this research underscores the importance of innovation in increasing SME revenue and reaching a broader market.
Harmoni dalam Kebhinekaan : Studi Fenomenologi dalam Malam Tirakatan di Kediri Hanur, Binti Su’aidah; Janah, Uzlifatul; Winarsih, Sri
Proceedings of Annual Conference for Muslim Scholars Vol 8 No 1 (2024): AnCoMS, Oktober 2024
Publisher : Koordinatorat Perguruan Tinggi Keagamaan Islam Swasta Wilayah IV Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36835/ancoms.v8i1.570

Abstract

Malam Tirakatan is a local tradition that not only remembers history, but also strengthens social and religious ties, and promotes the values of togetherness and tolerance in society. This tradition can serve as a platform for bringing people of different ethnicities, beliefs, and races together for a moment of unity. People from various ethnic and religious backgrounds gather to pray together for the progress of the village, nation and state, showing a form of tolerance between religious communities. This study used phenomenological studies in which this paper tries to investigate how interfaith prayer activities in Malam Tirakatan can be a symbol of tolerance and religious harmony in Indonesia especially in Kediri Residents. Through this practice, it is intended to the younger generation can better appreciate and preserve the cultural heritage of the ancestors.
Co-Authors Ariyanti, Ovi Hanur, Binti Su’aidah Sri Winarsih