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All Journal Journal of Management Studies and Development
Heryanto, Dhany
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Mapping Brand Equity and Service Quality Perceptions : A Comparative Study of National Private Banks in Indonesia Heriana, Ferra; Sibarani, Mentiana; Silitonga, Roland Y.H.; Heryanto, Dhany
Journal of Management Studies and Development Vol. 2 No. 03 (2023): Journal of Management Studies and Development
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/jmsd.v2i03.356

Abstract

This study aims to create a map of brand equity and service quality perceptions of Bank C relative to four other banks in Indonesia, namely Bank KBMI Category 3. Customer perception maps were constructed by asking customers to provide overall similarity ratings for Brand Equity and Service Quality pairs on a metric scale. The study included Bank A, Bank B, Bank C, Bank D, and Bank E customers in Indonesia. One hundred eight respondents were sampled using the Exploratory Factor Analysis (EFA) method, which groups many variables into several factors with similar characteristics. Additionally, the Multidimensional Scaling (MDS) method was used, a data analysis technique used to explore the data structure based on similarities or dissimilarities. Based on the analysis results, it was found that according to the perceptions of Bank C customers, the bank scored low in the Reliability factor. At the same time, Bank B had the lowest scores in Brand Loyalty and Brand Awareness factors. This indicates that the strengths of both banks lie in these factors. Subsequently, Bank A, Bank E, and Bank D followed in sequential order.
The Influence of Project Management Knowledge and Leadership Style on the Success of Groundwater Drilling Projects at PT SII Rofiq, Sholahudin; Silitonga, Roland Y.H.; Heryanto, Dhany
Journal of Management Studies and Development Vol. 4 No. 03 (2025): Forthcoming Issue - Journal of Management Studies and Development
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/jmsd.v4i03.1149

Abstract

The role of project management knowledge (PMK) and leadership style (LS) is crucial in determining the success of a project. This study aims to identify the influence of PMK and LS on the success of drilling well projects at PT SII (Project Success or PS). The research method used is quantitative, with data analysis conducted using multiple linear regression through SPSS software. Data were obtained through questionnaires distributed to 56 employees involved in drilling well projects. The results show that PMK positively and significantly affects PS. Similarly, LS also positively and significantly impacts PS. These findings suggest that enhancing PMK and adopting effective LS can improve the success rate of projects at PT SII.
The Effect of Service Coverage and Water Loss Rate on the Performance of Tirta Giri Nata Naufal, Ahmad; Silitonga, Roland Y.H.; Heryanto, Dhany
Journal of Management Studies and Development Vol. 4 No. 03 (2025): Forthcoming Issue - Journal of Management Studies and Development
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/jmsd.v4i03.1232

Abstract

The performance of the Regional Public Drinking Water Company is an essential indicator in ensuring public access to efficient and sustainable clean water services. This study aims to analyze the influence of service coverage and the rate of water loss (Non-Revenue Water/ NRW) on the performance of Tirta Giri Nata Cirebon City, Indonesia. The approach is quantitative with multiple linear regression methods, based on monthly data from 2021 to 2023. The results showed that the coverage of services had a significant positive effect on performance, while NRW had a significant adverse impact. The determination coefficient (R²) value of 42.1% indicates that both variables explain a large proportion of variations in company performance. These findings affirm the importance of strategies to expand the coverage and control of NRW as a crucial step in improving regional drinking water services' operational efficiency and sustainability.
The Influence of ISO 9001: 2015 Quality Management System Implementation on Marketing Performance at PT Timah Tbk Wiyono; Silitonga, Roland Y. H.; Heryanto, Dhany
Journal of Management Studies and Development Vol. 4 No. 01 (2025): Journal of Management Studies and Development
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/jmsd.v4i01.770

Abstract

This study evaluates how implementing the ISO 9001:2015 Quality Management System affects marketing performance and product quality at PT Timah Tbk. The company faced production fluctuations in 2023, leading to a sharp revenue decline and significant losses. Using a quantitative descriptive approach with a survey method, the research analyzes data from employees and management. The findings show that ISO 9001:2015 implementation positively impacts product quality (path coefficient = 0.9867) and quality management (path coefficient = 0.9036). The R-Square value indicates that ISO 9001:2015 explains 81.64% of product quality improvements, while product quality accounts for 97.38% of marketing performance changes. These results suggest that effective quality management through ISO 9001:2015 enhances marketing efficiency and strengthens customer trust, helping the company navigate competition in the tin industry.
Co-Authors Ahmad Naufal, Ahmad Heriana, Ferra Rofiq, Sholahudin Roland Y.H. Silitonga Sibarani, Mentiana Silitonga, Roland Y. H. Wiyono