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All Journal Jurnal Teknik Industri Terintegrasi (JUTIN) Jurnal Kewirausahaan dan Inovasi
Syahputra, Ivan
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Decision Sciences, Operations Research & Management Energy Engineering Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences

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STRATEGI PENGEMBANGAN PADA OBJEK WISATA Syahputra, Ivan; Sudjatno, Sudjatno
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.1.07

Abstract

The purpose of this study was to determine the application of the Development Strategy in Selecta Recreational Parks. The method used in this research is qualitative (descriptive) method. In this study described the internal and external environmental conditions data collected in the analysis to determine the role of tourism development, EFE and IFE analysis, IE Matrix Analysis, and QSPM Matrix in the company. The results of this study indicate that in the analysis of the internal environment the strength in selecta recreational parks is very high, one of which is the variety of diverse products in the recreational park. while in the analysis of high external environment is community support. In the IE matrix the results are in quadrants I and IV, this position is very suitable for companies to grow and build, one of which is the strategy of product development, market and market penetration. On the results of the QSPM matrix for product development get 6.35 points, for market development get 6.15, and market penetration get 5.91. The results here show the product development strategy gets big points, one of the strategies that can be done is to add new vehicles that have a high enough appeal and increase the use of more modern technology.
Analysis of Service Quality with Servqual Method and Importance Performance Analysis in PT. XYZ Syahputra, Ivan; Ismiyah, Elly; Rizqi, Akhmad
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 6 No. 4 (2023): Oktober
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v6i4.20106

Abstract

This research was conducted at the employee cooperative of PT. XYZ to identify the quality of service provided by the company cooperative to employees of PT. XYZ and provide suggestions for improving service quality which is the main priority for improvements. The method used in this research is the service quality method and Importance performance analysis with a quantitative observation model, this research begins in July 2023 - August 2023. The respondents in this research are all employees of PT. The sampling method was taken based on Slovin's formulation and then the results were obtained from 95 people. The results of research that had been carried out throughout the GAP on five Servqual dimensions had negative values including tangible (-0.11), reliability (-0.35), responsiveness (-0.10), assurance (-0.11), and empathy (-0.39), so the entire gap has a negative value, namely employee satisfaction with the PT cooperative. XYZ has not been fulfilled. Corrective actions that must be implemented by the management of the PT employee cooperative. XYZ, based on the results of the Importance performance analysis on the Cartesian diagram, can be seen in quadrant A which is the quadrant with the main priority that needs improvement. There are 2 attributes in quadrant A including employees not looking at customer status in providing services (E2) and recording orders and transactions accurately (R2).
Co-Authors Elly Ismiyah Rizqi, Akhmad Sudjatno, Sudjatno