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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Kewirausahaan dan Inovasi
Sudjatno, Sudjatno
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Decision Sciences, Operations Research & Management Environmental Science Social Sciences

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STRATEGI PENGEMBANGAN PADA OBJEK WISATA Syahputra, Ivan; Sudjatno, Sudjatno
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.1.07

Abstract

The purpose of this study was to determine the application of the Development Strategy in Selecta Recreational Parks. The method used in this research is qualitative (descriptive) method. In this study described the internal and external environmental conditions data collected in the analysis to determine the role of tourism development, EFE and IFE analysis, IE Matrix Analysis, and QSPM Matrix in the company. The results of this study indicate that in the analysis of the internal environment the strength in selecta recreational parks is very high, one of which is the variety of diverse products in the recreational park. while in the analysis of high external environment is community support. In the IE matrix the results are in quadrants I and IV, this position is very suitable for companies to grow and build, one of which is the strategy of product development, market and market penetration. On the results of the QSPM matrix for product development get 6.35 points, for market development get 6.15, and market penetration get 5.91. The results here show the product development strategy gets big points, one of the strategies that can be done is to add new vehicles that have a high enough appeal and increase the use of more modern technology.
EFFECT OF THE SERVICE QUALITY ON TUTORING CUSTOMER'S WORD OF MOUTH AND SATISFACTION IN MALANG CITY Salim, Teresia Purnomo; Rahayu, Mintarti; Sudjatno, Sudjatno
Jurnal Aplikasi Manajemen Vol. 17 No. 3 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.03.17

Abstract

The purpose of the study was to test and explain the effect of service quality on customer satisfaction and word of mouth customers, as well as the effect of service quality on customer word of mouth mediated by customer satisfaction tutoring in Malang. The study population was students at the three biggest tutorings in Malang City who would take part in preparation for college admission selection in 2016. The research sample was 69 people who were determined by purposive sampling. Data analysis techniques using Partial Least Square ( PLS). The results showed that service quality had a significant effect on customer satisfaction and influenced the word of mouth of customers. However, customer satisfaction is not proven to mediate the influence of service quality on word of mouth because customer satisfaction does not have a significant effect on word of mouth. The quality of services provided by non-formal education in Malang City must be improved because it will have an impact on the increasing level of customer satisfaction.
JOB SATISFACTION AND EMPLOYEE PERFORMANCE FACTORS IN PALM OIL PLANTATIONS Damai, Prasis; Rofiaty, Rofiaty; Sudjatno, Sudjatno
Jurnal Aplikasi Manajemen Vol. 21 No. 1 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.1.10

Abstract

The research objective was to determine the effect of organizational culture, compensation, and motivation on job satisfaction and employee performance of oil palm plantations at Katari Agro Estate, PT. Bumitama Gunajaya Agro, Central Kalimantan Province. The research sample of 200 plantation direct employees was selected by accidental sampling method from 428 populations. Data were collected using a questionnaire and then analyzed by variant-based Structural Equation Model (SEM) or Partial Least Square (PLS). The results of the analysis prove that organizational culture, compensation, and motivation directly have a significant effect on job satisfaction. Organizational culture, compensation, and motivation have a significant direct effect on employee performance. Job satisfaction directly has a significant effect on employee performance. The indirect effect between organizational culture and motivation on performance through job satisfaction is not significant. The indirect effect between compensation on performance through job satisfaction has significant. The study results have implications for organizational culture, compensation, and employee motivation that need to be improved to increase job satisfaction and employee performance. Suggestions for further research include exploring research by adopting qualitative studies to explain the symptom further and focusing on the influence of organizational culture, compensation, and motivation on indirect employee or managerial employee groups.
The Role of Job Motivation and Job Satisfaction in Mediating theEffect of Teacher’s Certification on The Teacher’s Performance in Gorontalo Elementary Tantawi, Rezkiawan; Armanu, Armanu; Sudjatno, Sudjatno
Jurnal Aplikasi Manajemen Vol. 14 No. 4 (2016)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.723 KB) | DOI: 10.18202/jam23026332.14.4.03

Abstract

This study not only aimedto test  and analyze the impact of teacher's certification, motivation, and job satisfaction on the teacher's performance, but also to examine and analyze how the role of motivation and job satisfaction in mediating the impact of teacher certification on teacher's performance. The population in this study were 712 certified teachers with a total sample of 233 respondents. Samples were taken using simple random sampling technique. The data obtained from the samples were analyzed using path analysis. The results showed that there was a significant effect of teacher's certification to motivation, job satisfaction, and teacher's performance. Motivation and satisfaction significantly affect the performance of teachers. Motivation and job satisfaction as a partial mediation role in the impact of teacher's certification on teacher's performance, which indicates that the teacher's certification may affect the performance of teachers either with or without the support of their motivation and job satisfaction.
THE EFFECT OF DIRECT AND INDIRECT COMPENSATION TO MOTIVATION AND LOYALTY OF THE EMPLOYEE W, M. Abdi Dzil Ikhram; Armanu, Armanu; Sudjatno, Sudjatno
Jurnal Aplikasi Manajemen Vol. 15 No. 1 (2017)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (223.602 KB) | DOI: 10.18202/jam23026332.15.1.04

Abstract

This study aimed to determine the effect of direct and indirect compensation to motivation and loyalty of the employee. Direct compensation based on indicators of salaries, incentives, and payment delays and indirect compensation is based on indicators of Time-Off Benefits, protection against danger, program benefits, and legal services then the motivation as a mediating variable. The Population in this study were 46 employees of the representative office of Bank Indonesia Kediri. This study used the saturated sample and the sample size in this study were 46 employees of a representative office of Bank Indonesia Kediri. Data analysis performed by linearity test and test hypotheses using path analysis. The results showed that the variable compensation is not directly significant effect on loyalty and motivation of the employee. The variable compensation also an indirectly significant effect on employee loyalty through employee motivation. Independent variables on loyalty and employee motivation are 77%, while the remaining 33% is influenced by other variables not examined in this study.
THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY, BRAND PERSONALITY AND CORPORATE REPUTATION ON BRAND LOYALTY OF MODERN RETAILERS Putra, Arie Pratama; Armanu, Armanu; Sudjatno, Sudjatno
Jurnal Aplikasi Manajemen Vol. 17 No. 1 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.01.08

Abstract

This study aims to empirically examine the influence of corporate social responsibility (CSR) on brand loyalty with the brand personality and the corporate reputation as the mediators. This study used Partial Least Square (PLS) to analyze the data. The data was obtained from a survey by using the questionnaire with consumers of retail stores in Malang as its population. The samples were 150 visitors obtained by using non-probability sampling with purposive sampling technique. The findings of this study indicated that corporate social responsibility, either directly or indirectly, affected the brand loyalty through the mediation of the brand personality and corporate reputation. This study suggested the modern retailers pay more attention to the CSR program owned by their consumers. It highlighted the importance of improving the retailers’ corporate reputation and brand personality to be felt consumers to increase the retailers brand loyalty.
LEAN AND GREEN SUPPLY CHAIN MANAGEMENT IN IMPROVING OPERATIONAL PERFORMANCE IN SUGAR INDUSTRY Suhardini, Prasis Nursyam; Sudjatno, Sudjatno; Hadiwidjojo, Djumilah
Jurnal Aplikasi Manajemen Vol. 19 No. 1 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.01.18

Abstract

The purpose of this study is to understand supply chain management practices, Lean & Green management, and the integration of Lean & Green Supply Chain Management in PG. Krebet Baru - PG. Rajawali I in improving operational performance in supplier and manufacturing chains. The method used is case study qualitative research through interviews, observation, documentation, document review & corporate websites that produce data analysis. The results of this research data analysis produced the first proposition related to supply chain management practices, namely coordination in the flow of material, information, and finance that is being increased by PG Krebet efforts in maintaining better cooperative relations with farmer groups as suppliers. The second proposition relates to lean management practices, namely the efficiency of human resources and natural resources, reduction of lead time, and reduction of inventory is an activity that can increase added value to the company. The third proposition is related to green management practices, namely environmentally-friendly innovation in the operating system is a strategy to improve the application of environmental management. The synergy between the practice of lean and green supply chain in improving operational performance also results in a fourth proposition, namely the commitment of suppliers (farmer groups) to PG. Krebet will improve company efficiency and environmental performance which may improve product quality and flexibility and reduce costs. Suggestions for further research, which in this case study, can be continued in the entire supply chain from suppliers to consumers to better understand lean and green management practices in all sugar industry supply chain members.
Co-Authors Arie Pratama Putra Armanu, Armanu Djumilah Hadiwidjojo Mintarti Rahayu Prasis Damai Nursyam Hamijaya Prasis Nursyam Suhardini Rezkiawan Tantawi Rofiaty, Rofiaty Salim, Teresia Purnomo Syahputra, Ivan W, M. Abdi Dzil Ikhram