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All Journal Reviu Akuntansi, Manajemen, dan Bisnis Jurnal Kewirausahaan dan Inovasi
Firanda, Brilian Setia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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PENGARUH STRATEGI BISNIS DAN INOVASI TERHADAP KEUNGGULAN KOMPETITIF PERUSAHAAN Firanda, Brilian Setia; Moko, Wahdiyat
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.2.11

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have become one of the most rapidly growing industries in several ASEAN countries. The increase in the number of MSME units has resulted in increased business competition. The potential issue is the risk of MSMEs being pushed out of the competition. Therefore, competitive advantage is essential for MSMEs to remain competitive in the industry. Some researchers believe that competitive advantage is influenced by business strategy and innovation. This study aims to determine the influence of business strategy and innovation on competitive advantage among owners of culinary MSMEs in the snack and pastry sector. The research utilizes a non-probability sampling technique called purposive sampling. The sample size used consists of 150 respondents from culinary MSMEs in the snack and pastry sector in Malang City. The data analysis method employed is multiple linear regression analysis using SPSS 26 software. The research instrument is tested for validity, reliability, and classical assumptions. Hypothesis testing is conducted using the F-test and t-test. Based on the analysis results, it shows that (1) business strategy has a significant influence on competitive advantage, and (2) innovation has a significant influence on competitive advantage.
Organizational Attractiveness, Social Media, dan Corporate Reputation sebagai Mediasi Employer Branding terhadap Intention to Apply For a Job Abanan, Muchammad Zuhri Ramadhani; Moko, Wahdiyat; Firanda, Brilian Setia; Aini, Maya Faridhotul
Reviu Akuntansi, Manajemen, dan Bisnis Vol. 4 No. 2 (2024): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/rambis.v4i2.3781

Abstract

Purpose: To determine the direct influence of employer branding, social media, organizational attractiveness, and corporate reputation on the intention to apply for a job. Additionally, the study aims to investigate the indirect effect of employer branding on the intention to apply for a job through social media, organizational attractiveness, and corporate reputation. Research methodology: The research was conducted on university alumni in Malang. It employed a survey method using a questionnaire as the data collection tool. The study involved 210 respondents from both public and private universities in Malang. A Likert scale ranging from 1 to 5 was used for measurement. The analysis was performed using Structural Equation Modeling (SEM) with PLS software. Results: The study reveals that employer branding significantly boosts job application intentions, with social media serving as a mediator that amplifies this impact. Organizational attractiveness, emphasizing product quality and workplace environment, emerges as the most influential factor. Corporate reputation also positively influences job application intentions and mediates the relationship with employer branding. These interconnected factors offer valuable guidance for enhancing recruitment strategies. Limitations: The study has limitations, including its focus university alumni in Malang. Contribution: This research can be seen from several aspects that are relevant to both theory and practice in the fields of human resource management and organizational marketing, particularly related to employer branding and recruitment.
Co-Authors Abanan, Muchammad Zuhri Ramadhani Aini, Maya Faridhotul Wahdiyat Moko